//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
language:"eng"
~language:"spa"
~person:"Grewal, Rajdeep"
~person:"Keller, Kevin Lane"
~source:"econis"
~source:"zbw-res"
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing"
Narrow search
Delete all filters
| 7 applied filters
Year of publication
From:
To:
Subject
All
Marketing
10
Führungskräfte
3
Managers
3
Marketing management
3
Marketingmanagement
3
Market research
2
Marktforschung
2
Advertising
1
B-to-B-Marketing
1
Betriebswirtschaftslehre
1
Bibliometrics
1
Bibliometrie
1
Business economics
1
Business-to-business marketing
1
Communication
1
Consumer behaviour
1
Decision
1
Demographie
1
Demography
1
Digital media
1
Digitale Medien
1
Entscheidung
1
Erfolgsfaktor
1
Fachzeitschrift
1
Gesundheit
1
Health
1
Innovation
1
Internet marketing
1
Journal
1
Kommunikation
1
Konsumentenverhalten
1
Marketing theory
1
Marketingtheorie
1
Media industries
1
Mediensektor
1
Online-Marketing
1
Pharmaceutical industry
1
Pharmacology
1
Pharmaindustrie
1
Pharmakologie
1
more ...
less ...
Online availability
All
Undetermined
7
Type of publication
All
Article
9
Book / Working Paper
1
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
10
Lehrbuch
9
Textbook
9
Aufsatz im Buch
3
Book section
3
Collection of articles of several authors
2
Reprint
2
Sammelwerk
2
Collection of articles written by one author
1
Einführung
1
Glossar enthalten
1
Glossary included
1
Sammlung
1
more ...
less ...
Language
All
English
Spanish
Author
All
Grewal, Rajdeep
Keller, Kevin Lane
Vrontis, Demetris
16
Leeflang, Peter
15
Lim, Weng Marc
14
Kumar, V.
13
Laczniak, Gene R.
13
Layton, Roger A.
13
Shultz, Clifford J.
13
Hanssens, Dominique M.
10
Hruschka, Harald
10
Hunt, Shelby D.
10
Morgan, Neil A.
10
Tadajewski, Mark
10
Gilmore, Audrey
9
Lusch, Robert F.
9
Thrassou, Alkis
9
Crittenden, Victoria Lynn
8
Ferrell, Odies C.
8
Jones, Rosalind
8
Malshe, Avinash
8
Stremersch, Stefan
8
Woodside, Arch G.
8
Wooliscroft, Ben
8
Beninger, Stefanie
7
Brown, Stephen
7
Carson, David
7
Di Benedetto, C. Anthony
7
Fillis, Ian
7
Gaski, John F.
7
Hills, Gerald E.
7
Jaworski, Bernard J.
7
Kraus, Sascha
7
Kumar, Satish
7
Lehmann, Donald R.
7
Miles, Morgan P.
7
O'Cass, Aron
7
O'Malley, Lisa
7
Piercy, Nigel
7
Roberts, John H.
7
Sandıkçı, Özlem
7
more ...
less ...
Published in...
All
Journal of marketing
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of marketing research
2
Journal of marketing research : JMR
2
Journal of advertising
1
Source
All
ECONIS (ZBW)
Other ZBW resources
Showing
1
-
10
of
10
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Education and marketing : decision making, spending, and consumption
Grewal, Rajdeep
;
Meyer, Robert J.
;
Mittal, Vikas
- In:
Journal of marketing research
59
(
2022
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10012801796
Saved in:
2
Understanding sponsorship : a consumer-centric model of sponsorship effects
Wakefield, Lane
;
Wakefield, Kirk
;
Keller, Kevin Lane
- In:
Journal of advertising
49
(
2020
)
3
,
pp. 320-343
Persistent link: https://www.econbiz.de/10012260491
Saved in:
3
The Journal of Marketing Research today : spanning the domains of marketing scholarship : editorial
Grewal, Rajdeep
;
Gupta, Sachin
;
Hamilton, Rebecca W.
- In:
Journal of marketing research
57
(
2020
)
6
,
pp. 985-998
Persistent link: https://www.econbiz.de/10012391094
Saved in:
4
Mobility of top marketing and sales executives in business-to-business markets : a social network perspective
Wang, Rui
;
Gupta, Aditya
;
Grewal, Rajdeep
- In:
Journal of marketing research : JMR
54
(
2017
)
4
,
pp. 650-670
Persistent link: https://www.econbiz.de/10011743743
Saved in:
5
Journal of Marketing Research : looking forward
Grewal, Rajdeep
- In:
Journal of marketing research : JMR
54
(
2017
)
1
,
pp. 1-4
Persistent link: https://www.econbiz.de/10011650388
Saved in:
6
Integrating marketing communications : new findings, new lessons, and new ideas
Batra, Rajeev
;
Keller, Kevin Lane
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 122-145
Persistent link: https://www.econbiz.de/10011621583
Saved in:
7
AMA and MSI special issue of "Journal of Marketing" : mapping the boundaries of marketing : what needs to be known
Kumar, V.
(
introduction
);
Keller, Kevin Lane
(
introduction
); …
-
2016
Persistent link: https://www.econbiz.de/10011750380
Saved in:
8
The chief marketing officer matters!
Germann, Frank
;
Ebbes, Peter
;
Grewal, Rajdeep
- In:
Journal of marketing
79
(
2015
)
3
,
pp. 1-22
Persistent link: https://www.econbiz.de/10011485858
Saved in:
9
A managerial capital perspective on chief marketing officer succession
Wang, Rui
;
Saboo, Alok R.
;
Grewal, Rajdeep
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
2
,
pp. 164-178
Persistent link: https://www.econbiz.de/10011337508
Saved in:
10
Counting chickens before the eggs hatch : associating new product development portfolios with shareholder expectations in the pharmaceutical sector
Grewal, Rajdeep
;
Chakravarty, Anindita
;
Ding, Min
; …
- In:
International journal of research in marketing : IJRM ; …
25
(
2008
)
4
,
pp. 261-272
Persistent link: https://www.econbiz.de/10003793508
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->