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language:"eng"
~language:"spa"
~person:"Kurtz, David L."
~person:"Varadarajan, Rajan"
~source:"econis"
~subject:"Ranking-Verfahren"
~subject:"United States"
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Ranking-Verfahren
United States
Marketing
20
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11
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8
Marketing theory
6
Marketingtheorie
5
Theorie
5
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1981-2006
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Kurtz, David L.
Varadarajan, Rajan
Kotler, Philip
17
Layton, Roger A.
6
Malshe, Avinash
6
Perreault, William D.
6
Hartley, Robert F.
5
Keller, Kevin Lane
5
Lakdawalla, Darius
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4
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4
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4
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4
Ehrlich, Gabriel
4
Kumar, V.
4
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4
Ruzic, Dimitrije
4
Urban, Glen L.
4
Aaker, David A.
3
Armstrong, Gary
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AMS review : official publication of the Academy of Marketing Science
1
Journal of macromarketing
1
Journal of the Academy of Marketing Science
1
MSI reports : working paper series
1
Source
All
ECONIS (ZBW)
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1
Recollections: Dr. Robert F. Lusch
Varadarajan, Rajan
- In:
Journal of macromarketing
40
(
2020
)
3
,
pp. 319
Persistent link: https://www.econbiz.de/10012264015
Saved in:
2
Theoretical underpinnings of research in strategic marketing : a commentary
Varadarajan, Rajan
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 30-36
Persistent link: https://www.econbiz.de/10011996666
Saved in:
3
Strategic marketing, marketing strategy and market strategy
Varadarajan, Rajan
- In:
AMS review : official publication of the Academy of …
5
(
2015
)
3/4
,
pp. 78-90
Persistent link: https://www.econbiz.de/10011429267
Saved in:
4
Contemporary marketing
Kurtz, David L.
;
Boone, Louis E.
-
2014
-
Sixteenth edition
Persistent link: https://www.econbiz.de/10011717997
Saved in:
5
Survival of manufacturing firms in Fortune 500 : the roles of marketing capital and R&D capital
Vadakkepatt, Gautham Gopal
;
Shankar, Venkatesh
; …
- In:
MSI reports : working paper series
(
2010
)
3
,
pp. 45-95
Persistent link: https://www.econbiz.de/10008841379
Saved in:
6
Principles of contemporary marketing
Kurtz, David L.
-
2008
-
Intern. student ed
Persistent link: https://www.econbiz.de/10013485443
Saved in:
7
Contemporary marketing
Boone, Louis E.
;
Kurtz, David L.
-
2002
-
[2002 ed.]
Persistent link: https://www.econbiz.de/10001616372
Saved in:
8
Marketing
Kurtz, David L.
;
Boone, Louis E.
-
1984
Persistent link: https://www.econbiz.de/10003499270
Saved in:
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