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language:"eng"
~language:"spa"
~subject:"Brand image"
~subject:"USA"
~type_genre:"Bibliografie enthalten"
~type_genre:"Reprint"
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ECONIS (ZBW)
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1
Strategic sales organizations : transformation challenges and facilitators within the sales-marketing interface
Malshe, Avinash
- In:
Strategic sales and strategic marketing
,
(pp. 83-101)
.
2011
Persistent link: https://www.econbiz.de/10008798055
Saved in:
2
Building strong brands in a modern marketing communications environment
Keller, Kevin Lane
- In:
The evolution of integrated marketing communications : …
,
(pp. 65-81)
.
2011
Persistent link: https://www.econbiz.de/10009232920
Saved in:
3
The marketing advantages of strong brands
Hoeffler, Steve
;
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924114
Saved in:
4
Should marketing be cross-functional? : conceptual development and international empirical evidence
Krohmer, Harley
;
Homburg, Christian
;
Workman, John P.
-
2009
Persistent link: https://www.econbiz.de/10003836642
Saved in:
5
Differential effects of the primary forms of cross functional integration on product development cycle time
Sherman, J. Daniel
;
Souder, William E.
;
Jenssen, Svenn A.
-
2009
Persistent link: https://www.econbiz.de/10003836656
Saved in:
6
The role of research in marketing management
Roberts, Harry V.
-
2009
Persistent link: https://www.econbiz.de/10003794189
Saved in:
7
Marketing problems : from analysis to decision
Butler, Patrick
-
2009
Persistent link: https://www.econbiz.de/10003794752
Saved in:
8
Marketing systems : a core macromarketing concept
Layton, Roger A.
-
2009
Persistent link: https://www.econbiz.de/10003876051
Saved in:
9
Harvard business review on retailing and merchandising
2008
-
[Reprint]
Persistent link: https://www.econbiz.de/10003725810
Saved in:
10
The law of retail gravitation
Reilly, William J.
-
2008
Persistent link: https://www.econbiz.de/10003644183
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