//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
language:"eng"
~language:"und"
~person:"Ansary, Adel I. el-"
~person:"Peter, Jerome Paul"
~subject:"Theorie"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Theorie
Marketing
34
Marketingmanagement
20
Marketing management
18
Theory
18
Marktforschung
6
Verbraucherverhalten
6
Absatzweg
5
Distribution channel
5
Market research
5
Vertriebsweg
5
Consumer behaviour
4
Einführung
4
Konsumentenverhalten
4
Management
4
Strategisches Management
3
Consumer behavior
2
Selling
2
Verkauf
2
Vertikales Marketing
2
Aufsatzsammlung
1
Betriebswirtschaftliche Einführungsschrift
1
Brand image
1
Brand management
1
Branding
1
Broadened marketing
1
Corporate culture
1
Corporate reputation
1
Financial crisis
1
Finanzkrise
1
Firmenimage
1
Markenführung
1
Markenimage
1
Marketing history
1
Marketing identity
1
Marketing identity crisis
1
Marketing systems
1
Marketing theory
1
Marketingpolitik
1
Marketingtheorie
1
more ...
less ...
Type of publication
All
Book / Working Paper
18
Type of publication (narrower categories)
All
Lehrbuch
15
Textbook
15
Glossar enthalten
1
Glossary included
1
Language
All
English
Undetermined
Author
All
Ansary, Adel I. el-
Peter, Jerome Paul
Kotler, Philip
20
Franses, Philip Hans
17
Donnelly, James H.
12
Keller, Kevin Lane
9
Lamb, Charles W.
9
Leeflang, Peter
8
McDaniel, Carl D.
8
Hair, Joseph F.
7
Wierenga, Berend
7
Hruschka, Harald
6
Malhotra, Naresh K.
6
Stern, Louis W.
6
Boyd, Harper W.
5
Kaiser, Ulrich
5
Meyer, Jörn-Axel
5
Paap, Richard
5
Perreault, William D.
5
Armstrong, Gary
4
Boone, Louis E.
4
Ehrlich, Evelyn
4
Eliaz, Kfir
4
Emran, M. Shahe
4
Fanelli, Duke
4
Green, Paul E.
4
Kopel, Michael
4
Kurtz, David L.
4
Lusch, Robert F.
4
McCarthy, Edmund Jerome
4
Rudanko, Leena
4
Spiegler, Ran
4
Aaker, David A.
3
Ahlert, Dieter
3
Arkolakis, Costas
3
Bagozzi, Richard P.
3
Blythe, Jim
3
Bruhn, Manfred
3
Cannon, Joseph P.
3
Dangl, Thomas
3
more ...
less ...
Published in...
All
McGraw-Hill/Irwin series in marketing
1
Prentice Hall series in international management
1
Prentice-Hall international editions
1
The Prentice Hall series in marketing
1
The Prentice-Hall series in marketing
1
Source
All
ECONIS (ZBW)
18
Showing
1
-
10
of
18
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
A preface to marketing management
Peter, Jerome Paul
;
Donnelly, James H.
-
2013
-
13. ed
Persistent link: https://www.econbiz.de/10009512077
Saved in:
2
Marketing management : knowledge and skills
Peter, Jerome Paul
;
Donnelly, James H.
-
2013
-
11. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10009678469
Saved in:
3
A preface to marketing management
Peter, Jerome Paul
;
Donnelly, James H.
-
2011
-
12. ed., [internat. student ed.]
Persistent link: https://www.econbiz.de/10003895933
Saved in:
4
Marketing management : knowledge and skills
Peter, Jerome Paul
;
Donnelly, James H.
-
2011
-
10. ed.
Persistent link: https://www.econbiz.de/10008669176
Saved in:
5
Marketing management : knowledge and skills
Peter, Jerome Paul
;
Donnelly, James H.
-
2009
-
9. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10003734238
Saved in:
6
A preface to marketing management
Peter, Jerome Paul
;
Donnelly, James H.
-
2008
-
11. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10003527137
Saved in:
7
Marketing management : knowledge and skills
Peter, Jerome Paul
;
Donnelly, James H.
-
2007
-
8. ed.
Persistent link: https://www.econbiz.de/10003349984
Saved in:
8
Marketing management : knowledge and skills
Peter, Jerome Paul
;
Donnelly, James H.
-
2007
-
8. ed.
Persistent link: https://www.econbiz.de/10003189613
Saved in:
9
A preface to marketing management
Peter, Jerome Paul
;
Donnelly, James H.
-
2006
-
10. ed
Persistent link: https://www.econbiz.de/10002454915
Saved in:
10
Marketing channels
Anderson, Erin
;
Stern, Louis W.
;
Ansary, Adel I. el-
-
2006
-
7. ed.
Persistent link: https://www.econbiz.de/10003148574
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->