//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
language:"eng"
~person:"Anderson, Wilton T."
~person:"Kjellberg, Hans"
~person:"Schoormans, Jan P. L."
~subject:"Marketing"
~subject:"Theorie"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Fallstudie"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing"
Narrow search
Delete all filters
| 8 applied filters
Year of publication
From:
To:
Subject
All
Marketing
Theorie
Theory
5
Marketing management
4
Marketingmanagement
4
Innovation
3
Consumer behaviour
2
Konsumentenverhalten
2
Market innovation
2
market studies
2
Combinatorial innovation
1
Congruence vs complementarity
1
Digital health
1
Digital therapeutics
1
Digitalisierung
1
Digitization
1
Einzelhandel
1
Einzelhandelspreis
1
Feature addition vs deletion
1
Feature fit
1
Hedonic vs utilitarian
1
Hybridity
1
Influencer marketing
1
Legal cannabis markets
1
Market
1
Market dynamics
1
Market practice
1
Market practices
1
Market processes
1
Market structure
1
Market system
1
Marketing theory
1
Marketingtheorie
1
Markt
1
Marktstruktur
1
New product development
1
Preis
1
Preismanagement
1
Price
1
Pricing strategy
1
more ...
less ...
Online availability
All
Undetermined
4
Free
1
Type of publication
All
Article
9
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Fallstudie
Article in journal
9
Arbeitspapier
1
Aufsatz im Buch
1
Book section
1
Graue Literatur
1
Non-commercial literature
1
Working Paper
1
more ...
less ...
Language
All
English
Author
All
Anderson, Wilton T.
Kjellberg, Hans
Schoormans, Jan P. L.
Laczniak, Gene R.
15
Leeflang, Peter
14
Vrontis, Demetris
13
Kumar, V.
12
Layton, Roger A.
12
Lim, Weng Marc
12
Piercy, Nigel
11
Shultz, Clifford J.
11
Hanssens, Dominique M.
10
Hruschka, Harald
10
Hunt, Shelby D.
10
Morgan, Neil A.
10
Tadajewski, Mark
10
Brennan, Ross
9
Ferrell, Odies C.
9
Gilmore, Audrey
9
Crittenden, Victoria Lynn
8
Malshe, Avinash
8
Melewar, T. C.
8
Stremersch, Stefan
8
Brown, Stephen
7
Carson, David
7
Di Benedetto, C. Anthony
7
Fillis, Ian
7
Foroudi, Pantea
7
Grewal, Rajdeep
7
Hills, Gerald E.
7
Jaworski, Bernard J.
7
Jones, Rosalind
7
Kotler, Philip
7
Kraus, Sascha
7
Kumar, Satish
7
Lindgreen, Adam
7
Lusch, Robert F.
7
Miles, Morgan P.
7
O'Malley, Lisa
7
Prothero, Andrea
7
Sandıkçı, Özlem
7
Sheth, Jagdish N.
7
Uslay, Can
7
more ...
less ...
Published in...
All
Marketing theory
3
European journal of innovation management : EJIM
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of business research : JBR
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Marketing and research today : the journal of the European Society for Opinion and Marketing Research
1
more ...
less ...
Source
All
ECONIS (ZBW)
9
Showing
1
-
9
of
9
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Influencer marketing and the "gifted" product : framing practices and market shaping
Nilsson, Johan
;
Murto, Riikka
;
Kjellberg, Hans
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
11/12
,
pp. 982-1011
Persistent link: https://www.econbiz.de/10014427133
Saved in:
2
Market mash ups : the process of combinatorial market innovation
Geiger, Susi
;
Kjellberg, Hans
- In:
Journal of business research : JBR
124
(
2021
),
pp. 445-457
Persistent link: https://www.econbiz.de/10012493944
Saved in:
3
Joint markets : how adjacent markets influence the formation of regulated markets
Kjellberg, Hans
;
Olson, David
- In:
Marketing theory
17
(
2017
)
1
,
pp. 95-123
Persistent link: https://www.econbiz.de/10011675855
Saved in:
4
Feature fit : the role of congruence and complementarity when adding versus deleting features from products
Gattol, Valentin
;
Sääksjärvi, Maria
;
Gill, Tripat
; …
- In:
European journal of innovation management : EJIM
19
(
2016
)
4
,
pp. 589-607
Persistent link: https://www.econbiz.de/10011603611
Saved in:
5
How much is it? : price representation practices in retail markets
Hagberg, Johan
;
Kjellberg, Hans
- In:
Marketing theory
15
(
2015
)
2
,
pp. 179-199
Persistent link: https://www.econbiz.de/10011494452
Saved in:
6
Market innovation processes : balancing stability and change
Kjellberg, Hans
;
Azimont, Frank
;
Reid, Emma
- In:
Industrial marketing management : the international …
44
(
2015
),
pp. 4-12
Persistent link: https://www.econbiz.de/10010481974
Saved in:
7
Market practices and forms: introduction to the special issue
Araujo, Luis
;
Kjellberg, Hans
;
Spencer, Rob
- In:
Marketing theory
8
(
2008
)
1
,
pp. 5-14
Persistent link: https://www.econbiz.de/10003674832
Saved in:
8
An exploratory study of the relation between concrete and abstract product attributes
Snelders, Dirk
;
Schoormans, Jan P. L.
- In:
Journal of economic psychology : research in economic …
25
(
2004
)
6
,
pp. 803-820
Persistent link: https://www.econbiz.de/10002406327
Saved in:
9
Defining the domain of marketing : three dichotomies
Anderson, Wilton T.
- In:
Marketing and research today : the journal of the …
21
(
1993
)
4
,
pp. 206-215
Persistent link: https://www.econbiz.de/10001161673
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->