//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
language:"eng"
~person:"Blythe, Jim"
~person:"Dickson, Peter R."
~person:"Hair, Joseph F."
~subject:"Marketingtheorie"
~type_genre:"Lehrbuch"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Marketingtheorie
Marketing
14
Marketing theory
8
Theorie
7
Theory
7
Marketing management
2
Marketingmanagement
2
Lehrbuch
1
Management
1
Market research
1
Marktforschung
1
more ...
less ...
Type of publication
All
Book / Working Paper
8
Type of publication (narrower categories)
All
Lehrbuch
Textbook
8
Glossar enthalten
5
Glossary included
5
CD-ROM, DVD
1
Einführung
1
Wörterbuch
1
more ...
less ...
Language
All
English
Author
All
Blythe, Jim
Dickson, Peter R.
Hair, Joseph F.
Kotler, Philip
18
Keller, Kevin Lane
9
Armstrong, Gary
8
Solomon, Michael R.
6
Stuart, Elnora W.
6
Marshall, Greg W.
5
Baines, Paul
4
Fill, Chris
4
Lamb, Charles W.
4
McDaniel, Carl D.
4
Birks, David F.
2
Brady, Mairead
2
Hansen, Torben
2
Maclaran, Pauline
2
Malhotra, Naresh K.
2
Mullins, John W.
2
Opresnik, Marc Oliver
2
Page, Kelly
2
Parsons, Elizabeth
2
Walker, Orville C.
2
Aaker, David A.
1
Barnes, Bradley R.
1
Boyd, Harper W.
1
Chaffey, Dave
1
Chatzidakis, Andreas
1
Czinkota, Michael R.
1
Day, George S.
1
Duncan, Tom
1
Dunne, Patrick M.
1
Ellis, Nick
1
Fahy, John
1
Fitchett, James
1
Godson, Mark
1
Goodman, Malcolm
1
Goodman, Malcolm Robert Victor
1
Griffin, Abbie
1
Gummesson, Evert
1
more ...
less ...
Published in...
All
SAGE key concepts
1
Source
All
ECONIS (ZBW)
8
Showing
1
-
8
of
8
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Essentials of marketing
Blythe, Jim
;
Martin, Jane
-
2016
-
Sixth edition
Persistent link: https://www.econbiz.de/10011428734
Saved in:
2
Marketing essentials
McDaniel, Carl D.
;
Lamb, Charles W.
;
Hair, Joseph F.
-
2012
-
7. ed., internat. ed.
Persistent link: https://www.econbiz.de/10009546946
Saved in:
3
Key concepts in marketing
Blythe, Jim
-
2009
-
1. publ.
Persistent link: https://www.econbiz.de/10003707385
Saved in:
4
Introduction to marketing
McDaniel, Carl D.
;
Lamb, Charles W.
;
Hair, Joseph F.
-
2008
-
9. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10003486976
Saved in:
5
Essentials of marketing
Blythe, Jim
-
2008
-
4. ed.
Persistent link: https://www.econbiz.de/10003718878
Saved in:
6
Marketing
Lamb, Charles W.
;
Hair, Joseph F.
;
McDaniel, Carl D.
-
2006
-
8. ed
Persistent link: https://www.econbiz.de/10003281392
Saved in:
7
Marketing principles and best practices
Czinkota, Michael R.
;
Dickson, Peter R.
;
Dunne, Patrick M.
-
2005
-
3rd ed
Persistent link: https://www.econbiz.de/10013485464
Saved in:
8
Marketing
Lamb, Charles W.
;
Hair, Joseph F.
;
McDaniel, Carl D.
-
2004
-
7. ed
Persistent link: https://www.econbiz.de/10001674392
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->