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language:"eng"
~person:"Boone, Louis E."
~subject:"Electronic Commerce"
~subject:"Konsumentenverhalten"
~subject:"Marketingmanagement"
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Electronic Commerce
Konsumentenverhalten
Marketingmanagement
Marketing
15
Marketing management
7
Absatz
4
Theorie
4
Theory
4
USA
4
United States
4
Absatzpolitik
3
Einführung
2
Hand- und Lehrbücher, Nachschlagewerke
2
International marketing
2
Internationales Marketing
2
Marketing theory
2
Marketingtheorie
2
Verbraucher
2
Vereinigte Staaten
2
Welt
2
World
2
Absatzplanung
1
Absatztechnik
1
Absatzweg
1
B-to-B-Marketing
1
Betriebswirtschaftliche Einführungsschriften
1
Beziehungsmarketing
1
Brand management
1
Business-to-business marketing
1
Markenführung
1
Market segmentation
1
Marktforschung
1
Marktsegmentierung
1
Preisgestaltung
1
Produktgestaltung
1
Relationship marketing
1
Werbung
1
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7
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3
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3
Glossar enthalten
2
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2
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English
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Boone, Louis E.
Kotler, Philip
63
Kerin, Roger A.
23
Keller, Kevin Lane
20
Hartley, Steven W.
19
Peter, Jerome Paul
18
Sheth, Jagdish N.
16
Armstrong, Gary
15
Donnelly, James H.
14
Rudelius, William
12
Lim, Weng Marc
11
Baker, Michael John
10
Gbadamosi, Ayantunji
10
Piercy, Nigel
10
Aaker, David A.
9
Adeola, Ogechi
9
Doyle, Peter
9
McDonald, Malcolm
9
Morgan, Neil A.
9
Vrontis, Demetris
9
Hinson, Robert
8
Krishnamurthy, Sandeep
8
Lindgreen, Adam
8
Parsons, Elizabeth
8
Sandıkçı, Özlem
8
Tadajewski, Mark
8
Dholakia, Nikhilesh
7
Dwivedi, Yogesh Kumar
7
Ferrell, Odies C.
7
Hollensen, Svend
7
Hutt, Michael D.
7
Maclaran, Pauline
7
Mogaji, Emmanuel
7
Perreault, William D.
7
Speh, Thomas W.
7
Balmer, John M. T.
6
Boyd, Harper W.
6
Chaffey, Dave
6
Cravens, David W.
6
Day, George S.
6
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Dickenson series on business management
1
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All
ECONIS (ZBW)
7
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1
Principles of contemporary marketing
Kurtz, David L.
-
2008
-
Intern. student ed
Persistent link: https://www.econbiz.de/10013485443
Saved in:
2
Contemporary marketing
Boone, Louis E.
;
Kurtz, David L.
-
2002
-
[2002 ed.]
Persistent link: https://www.econbiz.de/10001616372
Saved in:
3
Contemporary marketing
Boone, Louis E.
;
Kurtz, David L.
-
1989
-
6. ed.
Persistent link: https://www.econbiz.de/10013467867
Saved in:
4
Marketing
Kurtz, David L.
;
Boone, Louis E.
-
1984
Persistent link: https://www.econbiz.de/10003499270
Saved in:
5
Contemporary marketing
Boone, Louis E.
-
1983
-
4th ed
Persistent link: https://www.econbiz.de/10001630005
Saved in:
6
Management perspectives in marketing
Boone, Louis E.
;
Boone, Louis Eugene
-
1972
Persistent link: https://www.econbiz.de/10000555933
Saved in:
7
Contemporary marketing
Boone, Louis E.
;
Kurtz, David L.
-
1977
-
2. ed.
Persistent link: https://www.econbiz.de/10000677422
Saved in:
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