//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
language:"eng"
~person:"Fitzgerald, Doireann"
~person:"Hanssens, Dominique M."
~subject:"Kfz-Industrie"
~subject:"Kundenmanagement"
~subject:"Theorie"
~subject:"Zeitreihenanalyse"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Bibliography included"
~type_genre:"Graue Literatur"
~type_genre:"Working Paper"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing"
Narrow search
Delete all filters
| 12 applied filters
Year of publication
From:
To:
Subject
All
Kfz-Industrie
Kundenmanagement
Theorie
Zeitreihenanalyse
Marketing
15
Theory
5
Advertising
4
USA
4
United States
4
Werbung
4
Adjustment costs
3
Anpassungskosten
3
Demand
3
Export
3
Export sector
3
Exportwirtschaft
3
Firm growth
3
Firm value
3
International market entry
3
Internationaler Markteintritt
3
Nachfrage
3
Unternehmenswachstum
3
Unternehmenswert
3
Brand management
2
Markenführung
2
Marketing management
2
Marketingmanagement
2
Preismanagement
2
Pricing strategy
2
Time series analysis
2
Ausgaben
1
Automotive industry
1
Betriebliche Kennzahl
1
Beziehungsmarketing
1
Capital income
1
Computer-assisted marketing
1
Cost management
1
Customer value
1
Dynamische Wirtschaftstheorie
1
Economic dynamics
1
Einzelhandel
1
Ernährungsindustrie
1
more ...
less ...
Online availability
All
Free
2
Undetermined
2
Type of publication
All
Book / Working Paper
5
Article
4
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
Bibliography included
Graue Literatur
Working Paper
Arbeitspapier
4
Non-commercial literature
4
Language
All
English
Author
All
Fitzgerald, Doireann
Hanssens, Dominique M.
Franses, Philip Hans
10
Hruschka, Harald
5
Bachmann, Ruediger
4
Ehrlich, Gabriel
4
Eliaz, Kfir
4
Kaiser, Ulrich
4
Leeflang, Peter
4
Paap, Richard
4
Ruzic, Dimitrije
4
Spiegler, Ran
4
Fok, Dennis
3
Gatignon, Hubert A.
3
Haller, Stefanie
3
Hildebrandt, Lutz
3
Hultink, Erik J.
3
Lusch, Robert F.
3
Meyer, Jörn-Axel
3
Midgley, David F.
3
Schmidt, Klaus M.
3
Schoormans, Jan P. L.
3
Spann, Martin
3
Stich, Lucas
3
Topaloğlu, Hüseyin
3
Yedid-Levi, Yaniv
3
Allenby, Greg M.
2
Bijmolt, Tammo H. A.
2
Blundell, Richard W.
2
Braunstein, Andrew W.
2
Brodie, Roderick J.
2
Caminal, Ramón
2
Chaudhuri, Himadri Roy
2
Chen, Yongmin
2
Christensen, Lars Thøger
2
Curry, David J.
2
Danaher, Peter J.
2
Degryse, Hans
2
Dekimpe, Marnik G.
2
Devinney, Timothy Michael
2
more ...
less ...
Institution
All
Erasmus Research Institute of Management
1
Published in...
All
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Staff report
2
ERIM report series research in management
1
Foundations and trends in marketing : FTMKT
1
Journal of marketing
1
Marketing : journal of research and management
1
Working paper / National Bureau of Economic Research, Inc.
1
more ...
less ...
Source
All
ECONIS (ZBW)
9
Showing
1
-
9
of
9
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Appendix: how exporters grow
Fitzgerald, Doireann
;
Haller, Stefanie
;
Yedid-Levi, Yaniv
-
2017
-
Revised January 2017
Persistent link: https://www.econbiz.de/10011658342
Saved in:
2
How exporters grow
Fitzgerald, Doireann
;
Haller, Stefanie
;
Yedid-Levi, Yaniv
-
2016
-
Revised January 2017
Persistent link: https://www.econbiz.de/10011481362
Saved in:
3
How exporters grow
Fitzgerald, Doireann
;
Haller, Stefanie
;
Yedid-Levi, Yaniv
-
2016
Persistent link: https://www.econbiz.de/10011435843
Saved in:
4
Performance growth and opportunistic marketing spending
Hanssens, Dominique M.
;
Wang, Fang
;
Zhang, Xiao-Ping
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
4
,
pp. 711-724
Persistent link: https://www.econbiz.de/10011634019
Saved in:
5
Time-series models in marketing : some recent developments
Dekimpe, Marnik G.
;
Hanssens, Dominique M.
- In:
Marketing : journal of research and management
6
(
2010
)
1
,
pp. 24-29
Persistent link: https://www.econbiz.de/10003976409
Saved in:
6
Product innovations, advertising, and stock returns
Srinivasan, Shuba
;
Pauwels, Koen
;
Silva-Risso, Jorge M.
; …
- In:
Journal of marketing
73
(
2009
)
1
,
pp. 24-43
Persistent link: https://www.econbiz.de/10003815498
Saved in:
7
Creating lift versus building the base : current trends in marketing dynamics
Leeflang, Peter
;
Bijmolt, Tammo H. A.
;
Doorn, Jenny van
; …
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
1
,
pp. 13-20
Persistent link: https://www.econbiz.de/10003822803
Saved in:
8
Customer Equity: Measurement, Management and Research Opportunities
Villanueva, Julian
;
Hanssens, Dominique M.
-
2006
Persistent link: https://www.econbiz.de/10003487214
Saved in:
9
Measuring short- and long-run promotional effectiveness on scanner data using persistence modeling
Dekimpe, Marnik G.
;
Hanssens, Dominique M.
;
Nijs, Vincent R.
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001828619
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->