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language:"eng"
~person:"Haller, Stefanie"
~person:"Hanssens, Dominique M."
~subject:"Kfz-Industrie"
~subject:"Marketing"
~subject:"Theorie"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Bibliography included"
~type_genre:"Working Paper"
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Kfz-Industrie
Marketing
Theorie
Theory
5
Advertising
4
Werbung
4
Adjustment costs
3
Anpassungskosten
3
Demand
3
Export
3
Export sector
3
Exportwirtschaft
3
Firm growth
3
Firm value
3
International market entry
3
Internationaler Markteintritt
3
Nachfrage
3
USA
3
United States
3
Unternehmenswachstum
3
Unternehmenswert
3
Brand management
2
Markenführung
2
Marketing management
2
Marketingmanagement
2
Time series analysis
2
Zeitreihenanalyse
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Ausgaben
1
Automotive industry
1
Betriebliche Kennzahl
1
Beziehungsmarketing
1
Capital income
1
Computer-assisted marketing
1
Cost management
1
Customer value
1
Dynamische Wirtschaftstheorie
1
Economic dynamics
1
Einzelhandel
1
Expenditure
1
Factor analysis
1
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Haller, Stefanie
Hanssens, Dominique M.
Leeflang, Peter
17
Laczniak, Gene R.
13
Layton, Roger A.
13
Vrontis, Demetris
13
Franses, Philip Hans
12
Hruschka, Harald
12
Kumar, V.
12
Lim, Weng Marc
12
Shultz, Clifford J.
12
Hunt, Shelby D.
10
Morgan, Neil A.
10
Stremersch, Stefan
10
Tadajewski, Mark
10
Eagle, Lynne C.
9
Gilmore, Audrey
9
Homburg, Christian
9
Crittenden, Victoria Lynn
8
Ferrell, Odies C.
8
Jones, Rosalind
8
Malshe, Avinash
8
Brown, Stephen
7
Carson, David
7
Dholakia, Nikhilesh
7
Di Benedetto, C. Anthony
7
Fillis, Ian
7
Grewal, Rajdeep
7
Hills, Gerald E.
7
Jaworski, Bernard J.
7
Kraus, Sascha
7
Kumar, Satish
7
Lilien, Gary L.
7
Lusch, Robert F.
7
Miles, Morgan P.
7
O'Malley, Lisa
7
Piercy, Nigel
7
Sandıkçı, Özlem
7
Sheth, Jagdish N.
7
Spann, Martin
7
Uslay, Can
7
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Erasmus Research Institute of Management
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Journal of marketing
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Staff report
2
ERIM report series research in management
1
Foundations and trends in marketing : FTMKT
1
Journal of marketing research : JMR
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing : journal of research and management
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Working paper / National Bureau of Economic Research, Inc.
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ECONIS (ZBW)
14
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1
Appendix: how exporters grow
Fitzgerald, Doireann
;
Haller, Stefanie
;
Yedid-Levi, Yaniv
-
2017
-
Revised January 2017
Persistent link: https://www.econbiz.de/10011658342
Saved in:
2
How exporters grow
Fitzgerald, Doireann
;
Haller, Stefanie
;
Yedid-Levi, Yaniv
-
2016
-
Revised January 2017
Persistent link: https://www.econbiz.de/10011481362
Saved in:
3
Brand performance volatility from marketing spending
Fischer, Marc
;
Shin, Hyun
;
Hanssens, Dominique M.
- In:
Management science : journal of the Institute for …
62
(
2016
)
1
,
pp. 197-215
Persistent link: https://www.econbiz.de/10011432951
Saved in:
4
How exporters grow
Fitzgerald, Doireann
;
Haller, Stefanie
;
Yedid-Levi, Yaniv
-
2016
Persistent link: https://www.econbiz.de/10011435843
Saved in:
5
Demonstrating the value of marketing
Hanssens, Dominique M.
;
Pauwels, Koen H.
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 173-190
Persistent link: https://www.econbiz.de/10011621589
Saved in:
6
Performance growth and opportunistic marketing spending
Hanssens, Dominique M.
;
Wang, Fang
;
Zhang, Xiao-Ping
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
4
,
pp. 711-724
Persistent link: https://www.econbiz.de/10011634019
Saved in:
7
Introduction to theory and practice in marketing conference special section of marketing science
Gupta, Sunil
;
Hanssens, Dominique M.
;
Hauser, John R.
; …
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
1
,
pp. 1-5
Persistent link: https://www.econbiz.de/10010337978
Saved in:
8
The direct and indirect effects of advertising spending on firm value
Joshi, Amit
;
Hanssens, Dominique M.
- In:
Journal of marketing
74
(
2010
)
1
,
pp. 20-33
Persistent link: https://www.econbiz.de/10003940505
Saved in:
9
Time-series models in marketing : some recent developments
Dekimpe, Marnik G.
;
Hanssens, Dominique M.
- In:
Marketing : journal of research and management
6
(
2010
)
1
,
pp. 24-29
Persistent link: https://www.econbiz.de/10003976409
Saved in:
10
Product innovations, advertising, and stock returns
Srinivasan, Shuba
;
Pauwels, Koen
;
Silva-Risso, Jorge M.
; …
- In:
Journal of marketing
73
(
2009
)
1
,
pp. 24-43
Persistent link: https://www.econbiz.de/10003815498
Saved in:
1
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