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language:"eng"
~person:"Rudelius, William"
~person:"Speh, Thomas W."
~type_genre:"Handbook"
~type_genre:"Lehrbuch"
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Marketing
15
Marketing management
15
Marketingmanagement
15
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1
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Rudelius, William
Speh, Thomas W.
Kotler, Philip
43
Armstrong, Gary
22
Kerin, Roger A.
20
Hartley, Steven W.
17
Peter, Jerome Paul
14
Donnelly, James H.
13
Baines, Paul
11
Fill, Chris
11
Ferrell, Odies C.
9
Keller, Kevin Lane
9
Solomon, Michael R.
9
Stuart, Elnora W.
8
Hair, Joseph F.
7
Lamb, Charles W.
7
Marshall, Greg W.
7
McDaniel, Carl D.
7
Bitner, Mary Jo
6
Blythe, Jim
6
Grewal, Dhruv
6
Levy, Michael
6
Perreault, William D.
6
Pride, William M.
6
Zeithaml, Valarie A.
6
Boone, Louis E.
5
Cravens, David W.
5
Hutt, Michael D.
5
Kurtz, David L.
5
McCarthy, Edmund Jerome
5
Opresnik, Marc Oliver
5
Palmer, Adrian
5
Piercy, Nigel
5
Schiffman, Leon G.
5
Aaker, David A.
4
Brennan, Ross
4
Cannon, Joseph P.
4
Ford, John B.
4
Gremler, Dwayne D.
4
Ibrahim, Essam
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McGraw-Hill/Irwin series in marketing
2
McGraw-Hill Irwin series in marketing
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The Irwin/McGraw-Hill series in marketing
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ECONIS (ZBW)
15
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1
Marketing
Kerin, Roger A.
;
Hartley, Steven W.
;
Rudelius, William
-
2015
-
12. ed.
Persistent link: https://www.econbiz.de/10010362729
Saved in:
2
Marketing : the core
Kerin, Roger A.
;
Hartley, Steven W.
;
Rudelius, William
-
2013
-
5. ed.
Persistent link: https://www.econbiz.de/10009671088
Saved in:
3
Marketing
Kerin, Roger A.
;
Hartley, Steven W.
;
Rudelius, William
-
2013
-
11. ed
Persistent link: https://www.econbiz.de/10009565661
Saved in:
4
Business marketing management : B2B
Hutt, Michael D.
;
Speh, Thomas W.
-
2013
-
11th ed
Persistent link: https://www.econbiz.de/10009613673
Saved in:
5
Marketing
Kerin, Roger A.
;
Hartley, Steven W.
;
Rudelius, William
-
2011
-
10. ed
Persistent link: https://www.econbiz.de/10003887810
Saved in:
6
Marketing : the core
Kerin, Roger A.
;
Hartley, Steven W.
;
Rudelius, William
-
2011
-
4th ed
Persistent link: https://www.econbiz.de/10008738251
Saved in:
7
Marketing
Kerin, Roger A.
;
Hartley, Steven W.
;
Rudelius, William
-
2009
-
9. ed.
Persistent link: https://www.econbiz.de/10003679770
Saved in:
8
Marketing : the core
Kerin, Roger A.
;
Hartley, Steven W.
;
Rudelius, William
-
2007
-
2. ed.
Persistent link: https://www.econbiz.de/10003158640
Saved in:
9
Business marketing management : B2B
Hutt, Michael D.
;
Speh, Thomas W.
-
2007
-
International student ed., 9. ed.
Persistent link: https://www.econbiz.de/10003389132
Saved in:
10
Marketing
Kerin, Roger A.
;
Hartley, Steven W.
;
Berkowitz, Eric N.
; …
-
2006
-
8. ed., internat. ed
Persistent link: https://www.econbiz.de/10002479807
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