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language:"eng"
~subject:"Theorie"
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208
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Does marketing need reform? : fresh perspectives on the future
3
Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995
3
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3
Changing the course of marketing : alternative paradigms for widening marketing theory
2
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2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Marktorientierte Unternehmensführung : Reflexionen - Denkanstöße - Perspektiven ; Festschrift für Heribert Meffert zum 60. Geburtstag
2
The nature and scope of marketing research
2
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2
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2007 Business & Economics Society International Conference ; Vol. 2
1
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1
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1
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Business information systems workshops : BIS 2013 international workshops, Poznań, Poland, June 19-20, 2013 ; revised papers
1
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1
Corporate social responsibility : readings and cases in a global context
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Creating competitive markets : the politics of regulatory reform
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Economics, welfare policy and the history of economic thought : essays in honour of Arnold Heertje
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Expanding disciplinary space : on the potential of critical marketing
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Foundations of modern economics series
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Fundamentals of marketing research ; Vol. 4
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1
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Global marketing strategies for the promotion of luxury goods
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Green consumerism : perspectives, sustainability, and behavior
1
Handbook of economic forecasting ; Vol. 1
1
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ECONIS (ZBW)
120
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21
International diversity management approaches for marketing to create innovation
Garib, Geetha
- In:
Transcultural marketing for incremental and radical …
,
(pp. 106-121)
.
2014
Persistent link: https://www.econbiz.de/10010211703
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22
Konzepte, Erkenntnisse und Perspektiven zur Marke im Kulturbereich
Baumgarth, Carsten
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010477446
Saved in:
23
A process for managing the re-convergence of marketing functions
Malthouse, Edward C.
- In:
Media and convergence management
,
(pp. 107-116)
.
2013
Persistent link: https://www.econbiz.de/10009767987
Saved in:
24
How far can we push sceptical reflexivity? : an analysis of marketing ethics and the certification of poverty
Neyland, Daniel
;
Simakova, Elena
- In:
Expanding disciplinary space : on the potential of …
,
(pp. 139-155)
.
2013
Persistent link: https://www.econbiz.de/10010199657
Saved in:
25
Market design : foundations and applications
Bichler, Martin
- In:
Business information systems workshops : BIS 2013 …
,
(pp. 1-2)
.
2013
Persistent link: https://www.econbiz.de/10010210773
Saved in:
26
Product Distribution and Promotion: An Analytical Marketing Perspective
Ingene, Charles
;
Zhang, Xubing
- In:
The Oxford handbook of managerial economics
.
2013
Persistent link: https://www.econbiz.de/10012881407
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27
Knowledge generation in marketing
Leeflang, Peter
;
Peluso, Alessandro M.
- In:
Quantitative marketing and marketing management : …
,
(pp. 149-170)
.
2012
Persistent link: https://www.econbiz.de/10009621122
Saved in:
28
Marketing, bad faith, and responsibility
Borgerson, Janet
- In:
Business ethics and continental philosophy
,
(pp. 220-241)
.
2011
Persistent link: https://www.econbiz.de/10009313530
Saved in:
29
Green marketing : a future revolution
Balasubramanian, Siva Kumar
;
Jain, Gaurav
- In:
Practical sustainability : from grounded theory to …
,
(pp. 121-132)
.
2011
Persistent link: https://www.econbiz.de/10008938130
Saved in:
30
Marketing 2.0
Bruyère, Sébastien
- In:
Competitive intelligence 2.0 : organization, innovation …
,
(pp. 93-115)
.
2011
Persistent link: https://www.econbiz.de/10009273222
Saved in:
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