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language:"hun"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"International marketing review"
~language:"eng"
~subject:"KMU"
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KMU
Marketing management
75
Marketingmanagement
75
International marketing
26
Internationales Marketing
25
Consumer behaviour
20
Internet marketing
20
Konsumentenverhalten
20
Online-Marketing
20
Multinationales Unternehmen
17
Transnational corporation
17
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16
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16
Brand management
15
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15
Social Web
15
Social web
15
International market entry
11
Internationaler Markteintritt
11
Beziehungsmarketing
10
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10
Markenimage
10
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10
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9
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9
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7
SME
7
Strategic management
7
Strategisches Management
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6
Marketing
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Resource-based view
6
Ressourcenorientierter Ansatz
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Abimbola, Temi
1
Buratti, Andrea
1
Cho, Hyo Eun
1
Falaster, Christian
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Jeong, Insik
1
Kocak, Akin
1
Laukkanen, Tommi
1
Lee, Jong-Ho
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Lew, Yong Kyu
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Mohammad Falahat
1
Nagy, Gábor
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Ranjan, Piyush
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Reijonen, Helen
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Riscarolli, Valéria
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Rodrigues, Leonel Cezar
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Soto-Acosta, Pedro
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Thurasamy Ramayah
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Tuominen, Sasu
1
Zahoor, Nadia
1
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International journal of internet marketing and advertising : IJIMA
International marketing review
Journal of business research : JBR
23
Journal of strategic marketing
22
Industrial marketing management : the international journal for industrial and high-tech firms
14
Cogent business & management
13
Journal of research in marketing and entrepreneurship
13
Marketing intelligence & planning
12
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
10
International journal of entrepreneurship and small business
9
Journal of research in marketing and entrepreneurship : JRME
9
Journal of small business and enterprise development
9
Entrepreneurship marketing : principles and practice of SME marketing
8
International entrepreneurship and management journal
8
The journal of business & industrial marketing
8
European journal of marketing : EJM
7
International business review : the official journal of the European International Business Academy
7
Journal of small business strategy
7
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
6
International journal of economic perspectives : IJEP
5
Journal of enterprising culture
5
Journal of entrepreneurship in emerging economies
5
The marketing review
5
Entrepreneurial business and economics review : EBER
4
International journal of globalisation and small business : IJGSB
4
International journal of innovation management
4
Macquarie economics research papers
4
Management research review
4
Small enterprise research : SER ; the Journal of SEAANZ
4
The journal of brand management : an international journal
4
Asia Pacific journal of innovation and entrepreneurship : APJIE
3
Entrepreneurial marketing and international new ventures : antecedents, elements and outcomes
3
European research studies
3
Foundations of Management : the journal of Warsaw University of Technology
3
International business and economics research journal
3
International journal of entrepreneurial venturing : IJEV
3
International journal of retail & distribution management
3
International small business journal : researching entrepreneurship
3
Journal of African business
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Journal of Asian finance, economics and business : JAFEB
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Journal of global marketing
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ECONIS (ZBW)
7
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1
Customer-centric strategy driving innovativeness and business growth in international markets
Tuominen, Sasu
;
Reijonen, Helen
;
Nagy, Gábor
;
Buratti, …
- In:
International marketing review
40
(
2023
)
3
,
pp. 479-496
Persistent link: https://www.econbiz.de/10014381217
Saved in:
2
Different countries, different institutionsdhow do brand-oriented SMEs leverage branding capabilities to boost export performance?
Ranjan, Piyush
- In:
International marketing review
41
(
2024
)
2
,
pp. 562-589
Persistent link: https://www.econbiz.de/10014524909
Saved in:
3
Enhancing international marketing capability and export performance of emerging market SMEs in crises : strategic flexibility and digital technologies
Zahoor, Nadia
;
Lew, Yong Kyu
- In:
International marketing review
40
(
2023
)
5
,
pp. 1158-1187
Persistent link: https://www.econbiz.de/10014470114
Saved in:
4
Launching new products in international markets : waterfall versus sprinkler strategy of Korean SMEs
Cho, Hyo Eun
;
Lee, Jong-Ho
;
Jeong, Insik
- In:
International marketing review
40
(
2023
)
2
,
pp. 224-245
Persistent link: https://www.econbiz.de/10014266943
Saved in:
5
Analysing the importance of international knowledge, orientation, networking and commitment as entrepreneurial culture and market orientation in gaining competitive advantage and i...
Mohammad Falahat
;
Soto-Acosta, Pedro
;
Thurasamy Ramayah
- In:
International marketing review
39
(
2022
)
3
,
pp. 463-481
Persistent link: https://www.econbiz.de/10013396270
Saved in:
6
Innovations in communication and advertising : a perspective from small firms in southern Brazil
Rodrigues, Leonel Cezar
;
Riscarolli, Valéria
;
Zucco, …
- In:
International journal of internet marketing and …
12
(
2018
)
4
,
pp. 325-339
Persistent link: https://www.econbiz.de/10012139699
Saved in:
7
The effects of entrepreneurial marketing on born global performance
Kocak, Akin
;
Abimbola, Temi
- In:
International marketing review
26
(
2009
)
4/5
,
pp. 439-452
Persistent link: https://www.econbiz.de/10009523110
Saved in:
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