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person:"Avis, Mark"
~person:"Al-Hawary, Sulieman Ibraheem Shelash"
~person:"Back, Ki-Joon"
~person:"Khan, Imran"
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Search: subject_exact:"Brand relationship"
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Brand loyalty
11
Markentreue
11
Beziehungsmarketing
10
Relationship marketing
10
Brand management
9
Consumer behaviour
9
Konsumentenverhalten
9
Markenführung
9
Brand
7
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5
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Jordan
3
Jordanien
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brand loyalty
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brand
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loyalty
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satisfaction
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service quality
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Avis, Mark
Al-Hawary, Sulieman Ibraheem Shelash
Back, Ki-Joon
Khan, Imran
Dawes, John
11
Han, Heesup
8
Fetscherin, Marc
5
Ozuem, Wilson
5
Silberhorn, Nadja
5
Sohail, M. Sadiq
5
Berndt, Ernst R.
4
Burmann, Christoph
4
Ederer, Florian
4
Ekinci, Yuksel
4
Fatma, Mobin
4
Hollebeek, Linda D.
4
Huang, Chao-Chin
4
Huber, Frank
4
Kim, Jinkyung Jenny
4
King, Ceridwyn
4
Leckie, Civilai
4
Loureiro, Sandra Maria Correia
4
Rahman, Zillur
4
Rather, Raouf Ahmad
4
Raut, Umesh Ramchandra
4
Rubio Benito, Natalia
4
So, Kevin Kam Fung
4
Thomson, Matthew
4
Ahn, Jiseon
3
Aitken, Murray L.
3
Augusto, Mário Gomes
3
Brexendorf, Tim Oliver
3
Bruwer, Johan
3
Chen, Yuxin
3
Cui, Tony Haitao
3
Fang, Shih Chieh
3
Fang, Shyh-Rong
3
Fernandes, Teresa
3
Foxall, Gordon R.
3
Guzman, Francisco
3
Hildebrandt, Lutz
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International journal of business excellence
2
Marketing theory
2
International journal of business innovation and research
1
International journal of business innovation and research : IJBIR
1
International journal of hospitality management
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of retailing and consumer services
1
Journal of travel and tourism marketing
1
The international journal of bank marketing : IJBM
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The journal of product & brand management
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ECONIS (ZBW)
12
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1
The impact of social media marketing on building brand loyalty through customer engagement in Jordan
Al-Hawary, Sulieman Ibraheem Shelash
;
Al-Fassed, Khaled …
- In:
International journal of business innovation and …
28
(
2022
)
3
,
pp. 365-387
Persistent link: https://www.econbiz.de/10013343627
Saved in:
2
Effect of cognitive engagement on the development of brand love in a hotel context
Shin, Minjung
;
Back, Ki-Joon
- In:
Journal of hospitality & tourism research : JHTR ; the …
44
(
2020
)
2
,
pp. 328-350
Persistent link: https://www.econbiz.de/10012201358
Saved in:
3
Customer experience and commitment in retailing : does customer age matter?
Khan, Imran
;
Hollebeek, Linda D.
;
Fatma, Mobin
;
Islam, …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012305359
Saved in:
4
Connecting the dots between CSR and brand loyalty : the mediating role of brand experience and brand trust
Khan, Imran
;
Fatma, Mobin
- In:
International journal of business excellence
17
(
2019
)
4
,
pp. 439-455
Persistent link: https://www.econbiz.de/10012052315
Saved in:
5
Influence of brand relationship on customer attitude toward integrated resort brands : a cognitive, affective, and conative perspective
Ahn, Jiseon
;
Back, Ki-Joon
- In:
Journal of travel and tourism marketing
35
(
2018
)
4
,
pp. 449-460
Persistent link: https://www.econbiz.de/10011917922
Saved in:
6
Antecedents and consequences of customer brand engagement in integrated resorts
Ahn, Jiseon
;
Back, Ki-Joon
- In:
International journal of hospitality management
75
(
2018
),
pp. 144-152
Persistent link: https://www.econbiz.de/10011944979
Saved in:
7
The role of customer brand engagement and brand experience in online banking
Khan, Imran
;
Rahman, Zillur
;
Fatma, Mobin
- In:
The international journal of bank marketing : IJBM
34
(
2016
)
7
,
pp. 1025-1041
Persistent link: https://www.econbiz.de/10011618717
Saved in:
8
How does corporate association influence consumer brand loyalty? : mediating role of brand identification
Fatma, Mobin
;
Khan, Imran
;
Rahman, Zillur
- In:
The journal of product & brand management
25
(
2016
)
7
,
pp. 629-641
Persistent link: https://www.econbiz.de/10011616247
Saved in:
9
The roles of perceived quality, trust, and satisfaction in predicting brand loyalty : the empirical research on automobile brands in Jordan market
Al-Hawary, Sulieman Ibraheem Shelash
- In:
International journal of business excellence
6
(
2013
)
6
,
pp. 656-686
Persistent link: https://www.econbiz.de/10010234738
Saved in:
10
The role of perceiveed quality and satisfaction in explaining customer brand loyalty : mobile phone service in Jordan
Al-Hawary, Sulieman Ibraheem Shelash
- In:
International journal of business innovation and research
7
(
2013
)
4
,
pp. 393-413
Persistent link: https://www.econbiz.de/10010212405
Saved in:
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