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person:"Avis, Mark"
~person:"Back, Ki-Joon"
~person:"Fernandes, Teresa"
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Search: subject_exact:"Brand relationship"
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Brand loyalty
11
Markentreue
11
Beziehungsmarketing
8
Brand management
8
Consumer behaviour
8
Konsumentenverhalten
8
Markenführung
8
Brand image
7
Markenimage
7
Relationship marketing
7
Brand
6
Markenartikel
6
Internet marketing
4
Online-Marketing
4
Emotion
3
Markenpolitik
3
Social Web
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brand loyalty
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Cognition
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Customer satisfaction
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Kognition
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Kundenzufriedenheit
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Luxury goods
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Luxusgüter
2
Marketing theory
2
Marketingtheorie
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Personality psychology
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Persönlichkeitspsychologie
2
Verbraucherverhalten
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Verbraucherzufriedenheit
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Affective engagement
1
Avatar <Informatik>
1
Behavioral engagement
1
Beziehungsmanagement
1
Brand experience
1
Brand relationship
1
Cognitive engagement
1
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1
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Avis, Mark
Back, Ki-Joon
Fernandes, Teresa
Huber, Frank
Dawes, John
11
Han, Heesup
8
Fetscherin, Marc
5
Ozuem, Wilson
5
Silberhorn, Nadja
5
Sohail, M. Sadiq
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Berndt, Ernst R.
4
Burmann, Christoph
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Ederer, Florian
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Ekinci, Yuksel
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4
Huang, Chao-Chin
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4
Kim, Jinkyung Jenny
4
King, Ceridwyn
4
Leckie, Civilai
4
Loureiro, Sandra Maria Correia
4
Rahman, Zillur
4
Rather, Raouf Ahmad
4
Raut, Umesh Ramchandra
4
Rubio Benito, Natalia
4
So, Kevin Kam Fung
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Thomson, Matthew
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Ahn, Jiseon
3
Aitken, Murray L.
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Al-Hawary, Sulieman Ibraheem Shelash
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Augusto, Mário Gomes
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Brexendorf, Tim Oliver
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Bruwer, Johan
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Fang, Shih Chieh
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Marketing theory
2
Reihe: Marketing : MAR
2
International journal of hospitality management
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of marketing theory and practice
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Journal of strategic marketing
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Journal of travel and tourism marketing
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ECONIS (ZBW)
12
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1
Luxury brands and social media : drivers and outcomes of consumer engagement on Instagram
Oliveira, Marta
;
Fernandes, Teresa
- In:
Journal of strategic marketing
30
(
2022
)
4
,
pp. 389-407
Persistent link: https://www.econbiz.de/10013370884
Saved in:
2
Effect of cognitive engagement on the development of brand love in a hotel context
Shin, Minjung
;
Back, Ki-Joon
- In:
Journal of hospitality & tourism research : JHTR ; the …
44
(
2020
)
2
,
pp. 328-350
Persistent link: https://www.econbiz.de/10012201358
Saved in:
3
Understanding drivers and outcomes of lurking vs. posting engagement behaviours in social media-based brand communities
Fernandes, Teresa
;
Castro, Ana
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
7/8
,
pp. 660-681
Persistent link: https://www.econbiz.de/10012249622
Saved in:
4
Understanding customer brand engagement with virtual social communities : a comprehensive model of drivers, outcomes and moderators
Carvalho, Amélia
;
Fernandes, Teresa
- In:
Journal of marketing theory and practice
26
(
2018
)
1/2
,
pp. 23-37
Persistent link: https://www.econbiz.de/10011884472
Saved in:
5
Influence of brand relationship on customer attitude toward integrated resort brands : a cognitive, affective, and conative perspective
Ahn, Jiseon
;
Back, Ki-Joon
- In:
Journal of travel and tourism marketing
35
(
2018
)
4
,
pp. 449-460
Persistent link: https://www.econbiz.de/10011917922
Saved in:
6
Antecedents and consequences of customer brand engagement in integrated resorts
Ahn, Jiseon
;
Back, Ki-Joon
- In:
International journal of hospitality management
75
(
2018
),
pp. 144-152
Persistent link: https://www.econbiz.de/10011944979
Saved in:
7
The role of actual, ideal, and ought self-congruence in the consumption of hedonic versus utilitarian brands
Huber, Frank
;
Eisele, Anita
;
Meyer, Frederik
- In:
Psychology & marketing
35
(
2018
)
1
,
pp. 47-63
Persistent link: https://www.econbiz.de/10011970171
Saved in:
8
Do brands lack personality?
Romaniuk, Jenni
;
Ehrenberg, Andrew
- In:
Marketing theory
12
(
2012
)
3
,
pp. 333-339
Persistent link: https://www.econbiz.de/10009658891
Saved in:
9
Brand relationship and personality theory : metaphor or consumer perceptual reality?
Avis, Mark
;
Aitken, Robert
;
Ferguson, Shelagh
- In:
Marketing theory
12
(
2012
)
3
,
pp. 311-331
Persistent link: https://www.econbiz.de/10009658901
Saved in:
10
Online-Avatare zur Steigerung der Markenloyalität : eine empirische Analyse am Beispiel der Marke IKEA
Huber, Frank
;
Meyer, Frederik
;
Stickdorn, Ute
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10009512888
Saved in:
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