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person:"Breidbach, Christoph F."
~person:"Vargo, Stephen L."
~subject:"Relationship marketing"
~subject:"SD-logic"
~subject:"Umwelt"
~subject:"Value creation"
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Search: subject_exact:"S-d logic"
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Relationship marketing
SD-logic
Umwelt
Value creation
Service-Dominant Logic
50
Service-dominant logic
50
Marketing theory
24
Marketingtheorie
24
Betriebliche Wertschöpfung
17
Beziehungsmarketing
11
Dienstleistung
9
Customer integration
8
Dienstleistungsmarketing
8
Kundenintegration
8
Services
8
Services marketing
8
Institutional economics
7
Institutionenökonomik
7
Institutions
7
Marketing management
5
Marketingmanagement
5
S-D logic
5
Theory
5
Business network
4
Ecosystems
4
Innovation
4
Unternehmensnetzwerk
4
Product
3
Produkt
3
Service ecosystems
3
Strategisches Management
3
Theorie
3
Value co-creation
3
service-dominant logic
3
Absatz
2
B-to-B-Marketing
2
Business-to-business marketing
2
Co-creation
2
Competitive advantage
2
Complex systems
2
Consumer behaviour
2
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English
24
Author
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Breidbach, Christoph F.
Vargo, Stephen L.
Lusch, Robert F.
16
Edvardsson, Bo
10
Akaka, Melissa Archpru
6
Grönroos, Christian
6
Hollebeek, Linda D.
5
Hughes, Tim
5
Corsaro, Daniela
4
Drengner, Jan
4
Hilton, Toni
4
Horbel, Chris
4
Löbler, Helge
4
Ng, Irene
4
Ranjan, Kumar Rakesh
4
Skålén, Per
4
Tronvoll, Bård
4
Woratschek, Herbert
4
Alexander Joseph Ibnu Wibowo
3
Alves, Helena
3
Baglieri, Enzo
3
Balaji, M. S.
3
Blaschke, Michael
3
Brodie, Roderick J.
3
Busser, James A.
3
Dahl, Andrew J.
3
Frow, Pennie
3
Gummerus, Johanna
3
Helkkula, Anu
3
Jaakkola, Elina
3
Jacob, Frank
3
Kaartemo, Valtteri
3
Karpen, Ingo O.
3
Kowalkowski, Christian
3
Kuusela, Hannu
3
Parida, Vinit
3
Payne, Adrian
3
Peltier, James
3
Pfisterer, Lucas
3
Read, Stuart
3
Roth, Stefan
3
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Journal of the Academy of Marketing Science
4
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of business market management : jbm
2
An SME perspective
1
California management review
1
Die Betriebswirtschaft : DBW
1
Handbook of strategic e-business management
1
Information systems and e-business management : ISeB
1
International journal of physical distribution & logistics management : IJPD & LM
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business research : JBR
1
Journal of international marketing
1
Journal of service management
1
Managing consumer services : factory or theater?
1
Managing service quality : MSQ ; an international journal
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Marketing theory
1
The journal of business & industrial marketing
1
The journal of services marketing
1
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ECONIS (ZBW)
24
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1
Service-dominant logic 2025
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 46-67
Persistent link: https://www.econbiz.de/10011671917
Saved in:
2
From promise to perspective : reconsidering value propositions from a service-dominant logic orientation
Vargo, Stephen L.
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 309-311
Persistent link: https://www.econbiz.de/10012285189
Saved in:
3
Institutions and axioms : an extension and update of service-dominant logic
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10011434873
Saved in:
4
Business models as service strategy
Wieland, Heiko
;
Hartmann, Nathaniel N.
;
Vargo, Stephen L.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
6
,
pp. 925-943
Persistent link: https://www.econbiz.de/10011779549
Saved in:
5
A service-ecosystem perspective on value creation : implications for international business
Kaartemo, Valtteri
;
Akaka, Melissa Archpru
;
Vargo, …
-
2017
Persistent link: https://www.econbiz.de/10011597910
Saved in:
6
Fostering a trans-disciplinary perspectives of service ecosystems
Lusch, Robert F.
;
Vargo, Stephen L.
;
Gustafsson, Anders
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 2957-2963
Persistent link: https://www.econbiz.de/10011507855
Saved in:
7
Technology-enabled value co-creation : an empirical analysis of actors, resources, and practices
Breidbach, Christoph F.
;
Maglio, Paul P.
- In:
Industrial marketing management : the international …
56
(
2016
),
pp. 73-85
Persistent link: https://www.econbiz.de/10011531232
Saved in:
8
Extending the context of service : from encounters to ecosystems
Akaka, Melissa Archpru
;
Vargo, Stephen L.
- In:
The journal of services marketing
29
(
2015
)
6/7
,
pp. 453-462
Persistent link: https://www.econbiz.de/10011418340
Saved in:
9
The context of experience
Akaka, Melissa Archpru
;
Vargo, Stephen L.
;
Schau, Hope …
- In:
Journal of service management
26
(
2015
)
2
,
pp. 206-223
Persistent link: https://www.econbiz.de/10011401324
Saved in:
10
A service lens on value creation : marketing's role in achieving strategic advantage
Bettencourt, Lance A.
;
Lusch, Robert F.
;
Vargo, Stephen L.
- In:
California management review
57
(
2014/15
)
1
,
pp. 44-66
Persistent link: https://www.econbiz.de/10010505287
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