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person:"Brennan, Ross"
~person:"Cross, James S."
~person:"Kliche, Mario"
~subject:"Deutschland"
~subject:"Marketing"
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Deutschland
Marketing
B-to-B-Marketing
19
Business-to-business marketing
19
Lieferantenmanagement
10
Supplier relationship management
10
Business-to-Business-Marketing
7
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5
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Brennan, Ross
Cross, James S.
Kliche, Mario
Kleinaltenkamp, Michael
14
Backhaus, Klaus
13
Weiber, Rolf
9
Homburg, Christian
7
Di Benedetto, C. Anthony
6
Jacob, Frank
6
Lindgreen, Adam
6
Voeth, Markus
6
Fritz, Wolfgang
5
Hofmaier, Richard
5
Alexander, Ralph S.
4
Fließ, Sabine
4
Geile, Andrea
4
Werani, Thomas
4
Andersson, Per
3
Bertini, Marco
3
Binckebanck, Lars
3
Büschken, Joachim
3
Chisnall, Peter M.
3
Falkenreck, Christine
3
Gaubinger, Kurt
3
Hill, Richard M.
3
Hutt, Michael D.
3
Ihlenburg, Ditmar
3
Ivens, Björn Sven
3
Kindermann, Harald
3
Lichtenthal, J. David
3
Lim, Weng Marc
3
Mayer, Dorith
3
Meffert, Heribert
3
Möller, K. E. Kristian
3
Plötner, Olaf
3
Rolfes, Ludger
3
Rosenqvist, Christopher
3
Schultheiss, Björn
3
Stingel, Susanne
3
Stock-Homburg, Ruth
3
Strothmann, Karl-Heinz
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Published in...
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Journal of customer behaviour
1
Neue betriebswirtschaftliche Forschung : Nbf
1
The SAGE handbook of marketing ethics
1
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ECONIS (ZBW)
9
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1
Business-to-business (industrial) marketing ethics
Brennan, Ross
- In:
The SAGE handbook of marketing ethics
,
(pp. 238-247)
.
2021
Persistent link: https://www.econbiz.de/10012306064
Saved in:
2
The use of social media in B2B marketing and branding : an exploratory study
Brennan, Ross
;
Croft, Robin
- In:
Journal of customer behaviour
11
(
2012
)
2
,
pp. 101-115
Persistent link: https://www.econbiz.de/10009664034
Saved in:
3
Business-to-business marketing
Brennan, Ross
;
Canning, Louise
;
McDowell, Raymond
-
2006
Persistent link: https://www.econbiz.de/10003371678
Saved in:
4
Industrielles Innovationsmarketing : eine ganzheitliche Perspektive
Kliche, Mario
-
1991
Persistent link: https://www.econbiz.de/10000088144
Saved in:
5
Innovationsmarketing : Markterschliessung für Systeme der Bürokommunikation und Fertigungsautomation
Strothmann, Karl-Heinz
-
1989
Persistent link: https://www.econbiz.de/10014271067
Saved in:
6
Industrial marketing
Hill, Richard M.
;
Alexander, Ralph S.
;
Cross, James S.
-
1975
-
4. ed., 1. print
Persistent link: https://www.econbiz.de/10000042194
Saved in:
7
Industrial marketing
Hill, Richard M.
;
Alexander, Ralph S.
;
Cross, James S.
-
1956
Persistent link: https://www.econbiz.de/10001797561
Saved in:
8
Industrial marketing
Alexander, Ralph S.
;
Cross, James S.
;
Hill, Richard M.
-
1967
-
3. ed
Persistent link: https://www.econbiz.de/10001816835
Saved in:
9
Industrial marketing
Alexander, Ralph S.
;
Cross, James S.
;
Cunningham, Ross M.
-
1961
Persistent link: https://www.econbiz.de/10014374032
Saved in:
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