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person:"Brettel, Malte"
~person:"Di Benedetto, C. Anthony"
~subject:"Corporate social responsibility"
~subject:"Cultural identity"
~subject:"Digitalisierung"
~subject:"USA"
~type_genre:"Aufsatz in Zeitschrift"
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Corporate social responsibility
Cultural identity
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USA
Marketing management
29
Marketingmanagement
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B-to-B-Marketing
8
Business-to-business marketing
8
Firm performance
8
Unternehmenserfolg
7
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5
Deutschland
5
Germany
5
Unternehmensgründung
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4
Lieferantenmanagement
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Marketing
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United States
4
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3
Competitive advantage
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New product development
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Betriebswirtschaftslehre
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Bibliometrics
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2
Erfolgsfaktor
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Brettel, Malte
Di Benedetto, C. Anthony
Kumar, V.
6
Blankson, Charles
5
Ferrell, Odies C.
5
Hult, G. Tomas M.
5
Song, Michael
5
Kaiser, Harry M.
4
Kohli, Ajay Kumar
4
Lindgreen, Adam
4
Martin, Kelly D.
4
Varadarajan, Rajan
4
Bellin, Howard
3
Calantone, Roger J.
3
Fam, Kim Shyan
3
Jaworski, Bernard J.
3
Johnson, Jean L.
3
Kitchen, Philip J.
3
Ko, Eunju
3
Kwak, Hyokjin
3
Manchanda, Rajesh V.
3
Melanthiou, Yioula
3
Murphy, Patrick E.
3
Pauwels, Koen
3
Rahman, Zillur
3
Storbacka, Kaj
3
Stremersch, Stefan
3
Albers, Sönke
2
Balmer, John M.T.
2
Barber, Nelson
2
Barrio-García, Salvador del
2
Basil, Debra Z.
2
Beard, Fred
2
Bhadury, Joyendu
2
Bhattacharya, C. B.
2
Bianchi, Enrique Carlos
2
Birnbaum, Daniel
2
Brown, Stephen
2
Carlotti, Steve
2
Carpenter, Gregory S.
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European management journal
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business research : JBR
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of international marketing
1
Journal of the Academy of Marketing Science
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
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ECONIS (ZBW)
7
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1
Digital orientation : conceptualization and operationalization of a new strategic orientation
Kindermann, Bastian
;
Beutel, Sebastian
;
Garcia de …
- In:
European management journal
39
(
2021
)
5
,
pp. 645-657
Persistent link: https://www.econbiz.de/10013198101
Saved in:
2
From the special issue editors: global business-to-business marketing
Di Benedetto, C. Anthony
;
Han, Sang-Lin
- In:
Journal of global scholars of marketing science : …
26
(
2016
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10011471375
Saved in:
3
Nonlinear and dynamic effects of responsive and proactive market orientation : a longitudinal investigation
Jaeger, Nikolai A.
;
Zacharias, Nicolas A.
;
Brettel, Malte
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
4
,
pp. 767-779
Persistent link: https://www.econbiz.de/10011634058
Saved in:
4
Competition-motivated corporate social responsibility
Kemper, Jan
;
Schilke, Oliver
;
Reimann, Martin
;
Wang, Xuyi
; …
- In:
Journal of business research : JBR
66
(
2013
)
10
,
pp. 1954-1963
Persistent link: https://www.econbiz.de/10009772319
Saved in:
5
The role of lean launch execution and launch timing on new product performance
Calantone, Roger J.
;
Di Benedetto, C. Anthony
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
4
,
pp. 526-538
Persistent link: https://www.econbiz.de/10009566397
Saved in:
6
Die Wirkung von operativen Marketing-Mix-Fähigkeiten auf den Unternehmenserfolg : ein 4-Länder-Vergleich
Engelen, Andreas
;
Kemper, Jan
;
Brettel, Malte
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
62
(
2010
)
7
,
pp. 710-743
Persistent link: https://www.econbiz.de/10008696363
Saved in:
7
Distinctive marketing and information technology capabilities and strategic types : a cross-national investigation
Song, Michael
;
Nason, Robert W.
;
Di Benedetto, C. Anthony
- In:
Journal of international marketing
16
(
2008
)
1
,
pp. 4-38
Persistent link: https://www.econbiz.de/10003771393
Saved in:
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