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person:"Brettel, Malte"
~type:"article"
~type_genre:"Article in journal"
~type_genre:"Aufsatz im Buch"
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Search: subject_exact:"Marketing management"
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Marketing management
16
Marketingmanagement
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Firm performance
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Unternehmenserfolg
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Deutschland
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Brettel, Malte
Kumar, V.
30
Bruhn, Manfred
26
Vrontis, Demetris
26
Homburg, Christian
23
O'Cass, Aron
23
Meffert, Heribert
21
Morgan, Neil A.
20
Kitchen, Philip J.
19
Melewar, T. C.
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Balmer, John M. T.
17
Bauer, Hans H.
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Calantone, Roger J.
17
Esch, Franz-Rudolf
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Pitt, Leyland F.
16
Schultz, Don E.
16
Yan, Ruiliang
16
Di Benedetto, C. Anthony
15
Gierl, Heribert
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Gilmore, Audrey
15
Hunt, Shelby D.
15
Varadarajan, Rajan
15
Wiedmann, Klaus-Peter
15
Foroudi, Pantea
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Lindgreen, Adam
14
Thrassou, Alkis
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Carpenter, Gregory S.
13
Diller, Hermann
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Morgan, Robert
13
Palmatier, Robert W.
13
Blankson, Charles
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Dibb, Sally
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Hult, G. Tomas M.
12
Jaworski, Bernard J.
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Ngo, Liem Viet
12
Shankar, Venkatesh
12
Sheth, Jagdish N.
12
Dekimpe, Marnik G.
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Engelen, Andreas
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Die Betriebswirtschaft : DBW
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E-entrepreneurship and ICT ventures : strategy, organization and technology
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Entrepreneurial marketing
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Entrepreneurship, theory and practice : ET & P
1
European management journal
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International journal of e-entrepreneurship and innovation : IJEEI ; an official publication of the Information Resources Management Association
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of business economics : JBE
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Journal of business research : JBR
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Journal of international marketing
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Journal of marketing
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Journal of marketing management : MM
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Journal of strategic marketing
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Marketing letters : a journal of research in marketing
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
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ECONIS (ZBW)
16
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1
Digital orientation : conceptualization and operationalization of a new strategic orientation
Kindermann, Bastian
;
Beutel, Sebastian
;
Garcia de …
- In:
European management journal
39
(
2021
)
5
,
pp. 645-657
Persistent link: https://www.econbiz.de/10013198101
Saved in:
2
Share repurchases and myopia : implications on the stock and consumer markets
Bendig, David
;
Willmann, Daniel
;
Strese, Steffen
; …
- In:
Journal of marketing
82
(
2018
)
2
,
pp. 19-41
Persistent link: https://www.econbiz.de/10011810249
Saved in:
3
Nonlinear and dynamic effects of responsive and proactive market orientation : a longitudinal investigation
Jaeger, Nikolai A.
;
Zacharias, Nicolas A.
;
Brettel, Malte
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
4
,
pp. 767-779
Persistent link: https://www.econbiz.de/10011634058
Saved in:
4
How entrepreneurial firms profit from pricing capabilities : an examination of technology-based ventures
Flatten, Tessa
;
Engelen, Andreas
;
Möller, Timo
; …
- In:
Entrepreneurship, theory and practice : ET & P
39
(
2015
)
5
,
pp. 1111-1136
Persistent link: https://www.econbiz.de/10011373284
Saved in:
5
Competition-motivated corporate social responsibility
Kemper, Jan
;
Schilke, Oliver
;
Reimann, Martin
;
Wang, Xuyi
; …
- In:
Journal of business research : JBR
66
(
2013
)
10
,
pp. 1954-1963
Persistent link: https://www.econbiz.de/10009772319
Saved in:
6
How departments' decision-making influence and interdepartmental dynamics relate to two facets of strategic market orientation
Oswald, Monika
;
Brettel, Malte
;
Engelen, Andreas
- In:
Journal of strategic marketing
20
(
2012
)
6
,
pp. 483-507
Persistent link: https://www.econbiz.de/10009663981
Saved in:
7
Alignment of market orientation and innovation as a success factor : a five-country study
Brettel, Malte
;
Oswald, Monika
;
Flatten, Tessa
- In:
Technology analysis & strategic management
24
(
2012
)
2
,
pp. 151-165
Persistent link: https://www.econbiz.de/10009710080
Saved in:
8
What is the "right" market orientation for new entrepreneurial ventures? : a five-country study
Brettel, Malte
;
Engelen, Andreas
;
Oswald, Monika
- In:
Entrepreneurial marketing
,
(pp. 83-109)
.
2011
Persistent link: https://www.econbiz.de/10009379616
Saved in:
9
Incorporating long-term effects in determining the effectiveness of different types of online advertising
Breuer, Ralph
;
Brettel, Malte
;
Engelen, Andreas
- In:
Marketing letters : a journal of research in marketing
22
(
2011
)
4
,
pp. 327-340
Persistent link: https://www.econbiz.de/10010217760
Saved in:
10
Die Wirkung von operativen Marketing-Mix-Fähigkeiten auf den Unternehmenserfolg : ein 4-Länder-Vergleich
Engelen, Andreas
;
Kemper, Jan
;
Brettel, Malte
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
62
(
2010
)
7
,
pp. 710-743
Persistent link: https://www.econbiz.de/10008696363
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