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person:"Brorsen, B. Wade"
~person:"Griffith, Garry R."
~person:"Homburg, Christian"
~person:"Kotler, Philip"
~type_genre:"Aufsatz in Zeitschrift"
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Marketing
15
Consumer behaviour
2
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2
Lieferantenmanagement
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Marketing management
2
Marketingmanagement
2
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2
Supplier relationship management
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1992-2001
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Brorsen, B. Wade
Griffith, Garry R.
Homburg, Christian
Kotler, Philip
Vrontis, Demetris
16
Leeflang, Peter
15
Lim, Weng Marc
14
Kumar, V.
13
Laczniak, Gene R.
13
Layton, Roger A.
13
Shultz, Clifford J.
13
Hruschka, Harald
11
Hanssens, Dominique M.
10
Hunt, Shelby D.
10
Morgan, Neil A.
10
Reinecke, Sven
10
Tadajewski, Mark
10
Gilmore, Audrey
9
Kraus, Sascha
9
Lusch, Robert F.
9
Stremersch, Stefan
9
Thrassou, Alkis
9
Brown, Stephen
8
Crittenden, Victoria Lynn
8
Eggers, Fabian
8
Ferrell, Odies C.
8
Jones, Rosalind
8
Malshe, Avinash
8
Woodside, Arch G.
8
Wooliscroft, Ben
8
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7
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7
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7
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7
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7
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7
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7
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7
Jaworski, Bernard J.
7
Kumar, Satish
7
Lehmann, Donald R.
7
Miles, Morgan P.
7
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7
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Journal of the Academy of Marketing Science
3
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
Journal of marketing
2
Agricultural economics : the journal of the International Association of Agricultural Economists
1
Die Betriebswirtschaft : DBW
1
Harvard business review : HBR
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of customer behaviour
1
Journal of marketing research : JMR
1
The journal of business strategy
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The journal of futures markets
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ECONIS (ZBW)
15
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1
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10
of
15
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date (oldest first)
1
Metaverse - the new marketing universe
Hollensen, Svend
;
Kotler, Philip
;
Opresnik, Marc Oliver
- In:
The journal of business strategy
44
(
2023
)
3
,
pp. 119-125
Persistent link: https://www.econbiz.de/10014253324
Saved in:
2
The contingent roles of R&D-sales versus R&D-marketing cooperation in new-product development of business-to-business firms
Homburg, Christian
;
Alavi, Sascha
;
Rajab, Thomas
; …
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 212-230
Persistent link: https://www.econbiz.de/10011671985
Saved in:
3
Customer experience management : toward implementing an evolving marketing concept
Homburg, Christian
;
Jozic, Danijel
;
Kuehnl, Christina
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 377-401
Persistent link: https://www.econbiz.de/10011684998
Saved in:
4
The loss of the marketing department’s influence : is it really happening? ; and why worry?
Homburg, Christian
;
Vomberg, Arnd
;
Enke, Margit
;
Grimm, …
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10010489581
Saved in:
5
The role of chief marketing officers for venture capital funding : endowing new ventures with marketing legitimacy
Homburg, Christian
;
Hahn, Alexander
;
Bornemann, Torsten
; …
- In:
Journal of marketing research : JMR
51
(
2014
)
5
,
pp. 625-644
Persistent link: https://www.econbiz.de/10010489698
Saved in:
6
Reinventing marketing to manage the environmental imperative
Kotler, Philip
- In:
Journal of marketing
75
(
2011
)
4
,
pp. 132-135
Persistent link: https://www.econbiz.de/10009270894
Saved in:
7
How marketers can respond to recession and turbulence
Kotler, Philip
;
Caslione, John A.
- In:
Journal of customer behaviour
8
(
2009
)
2
,
pp. 187-191
Persistent link: https://www.econbiz.de/10003870033
Saved in:
8
Peter Drucker : the grandfather of marketing ; an interview with Dr. Philip Kotler
Kotler, Philip
;
Gunther, Robert E.
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
1
,
pp. 17-19
Persistent link: https://www.econbiz.de/10003830063
Saved in:
9
Configurations of marketing and sales : a taxonomy
Homburg, Christian
;
Jensen, Ove
;
Krohmer, Harley
- In:
Journal of marketing
72
(
2008
)
2
,
pp. 133-154
Persistent link: https://www.econbiz.de/10003684152
Saved in:
10
Gender differences in marketing styles
Cunningham, Lewis T.
;
Brorsen, B. Wade
;
Anderson, Kim B.
; …
- In:
Agricultural economics : the journal of the …
38
(
2008
)
1
,
pp. 1-7
Persistent link: https://www.econbiz.de/10003642871
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