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person:"Douglas, Susan P."
~person:"Berg, Hartmut"
~person:"Hoover, Robert J."
~person:"Mannix, Richard"
~person:"Steenkamp, Jan-Benedict E. M."
~type_genre:"Book section"
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Search: subject_exact:"Marktsegmentierung von Auslandsmärkten"
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International market segmentation
7
Internationale Marktsegmentierung
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Marktsegmentierung
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Douglas, Susan P.
Berg, Hartmut
Hoover, Robert J.
Mannix, Richard
Steenkamp, Jan-Benedict E. M.
Da-Cruz, Patrick
2
Hofstede, Frenkel ter
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Kotulla, Thomas
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E-marketing ; Vol. 3
1
Europäische Union : Ökonomie, Institutionen und Politik ; Wolf Schäfer zum 65. Geburtstag
1
Handbook of research on mobile marketing management
1
International marketing ; Vol. 2
1
International marketing ; Vol. IV
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The new world order : internationalism, regionalism and the multinational corporations
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The past, present and future of international business & management
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ECONIS (ZBW)
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1
Segmentation challenges posed by 'transnationals' in mobile marketing
Sirkeci, Ibrahim
;
Mannix, Richard
-
2012
Persistent link: https://www.econbiz.de/10009575084
Saved in:
2
Segmentation challenges posed by ‘transnationals’ in mobile marketing
Sirkeci, Ibrahim
;
Mannix, Richard
- In:
Handbook of research on mobile marketing management
,
(pp. 94-114)
.
2010
Persistent link: https://www.econbiz.de/10003919346
Saved in:
3
Global marketing strategy : past, present, and future
Douglas, Susan P.
;
Craig, C. S.
- In:
The past, present and future of international business …
,
(pp. 431-457)
.
2010
Persistent link: https://www.econbiz.de/10008656875
Saved in:
4
International market segmentation based on consumer-product relations
Hofstede, Frenkel ter
;
Steenkamp, Jan-Benedict E. M.
; …
-
2008
Persistent link: https://www.econbiz.de/10003655867
Saved in:
5
International market segmentation : issues and perspectives
Steenkamp, Jan-Benedict E. M.
;
Hofstede, Frenkel ter
-
2006
Persistent link: https://www.econbiz.de/10003410965
Saved in:
6
Der "unvollkommene" Binnenmarkt: Parallelhandel und Marktsegmentierung im EU-Automobilvertrieb
Berg, Hartmut
;
Welzel, Mirko
- In:
Europäische Union : Ökonomie, Institutionen und …
,
(pp. 111-136)
.
2006
Persistent link: https://www.econbiz.de/10003384665
Saved in:
7
Clarifying key market segmentation issues, domestic and international
Fennell, Geraldine
;
Saegert, Joel
;
Hoover, Robert J.
- In:
The new world order : internationalism, regionalism and …
,
(pp. 243-259)
.
2000
Persistent link: https://www.econbiz.de/10001498020
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