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person:"Douglas, Susan P."
~person:"Brouthers, Lance Eliot"
~person:"Mannix, Richard"
~person:"Steenkamp, Jan-Benedict E. M."
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International market segmentation
8
Internationale Marktsegmentierung
8
International marketing
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Douglas, Susan P.
Brouthers, Lance Eliot
Mannix, Richard
Steenkamp, Jan-Benedict E. M.
Bergin, Paul R.
7
Glick, Reuven
7
Gopinath, Gita
6
Gourinchas, Pierre-Olivier
6
Li, Nicholas
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Papadopoulos, Nicolas G.
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Hsieh, Chang-tai
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Lahiri, Sajal
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Waldenström, Daniel
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3
Croitoru, Benjamin
3
Dotsey, Michael
3
Duarte, Margarida
3
Friberg, Richard
3
Martín Martín, Oscar
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Swoboda, Bernhard
3
Carballo, Jerónimo
2
Cleveland, Mark
2
Craig, C. S.
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Croux, Christophe
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Da-Cruz, Patrick
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Dahl, Bruce L.
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Herzer, Dierk
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Malek Mohamadi Golsefid, Samira
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E-marketing ; Vol. 3
1
Handbook of research on mobile marketing management
1
International marketing ; Vol. 2
1
International marketing ; Vol. IV
1
International marketing review
1
Journal of strategic marketing
1
Journal of world business : JWB
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ECONIS (ZBW)
8
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1
A factor endowment approach to international market selection
Ragland, Charles B.
;
Widmier, Scott M.
;
Brouthers, …
- In:
Journal of strategic marketing
23
(
2015
)
6
,
pp. 497-511
Persistent link: https://www.econbiz.de/10011478807
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2
Segmentation challenges posed by 'transnationals' in mobile marketing
Sirkeci, Ibrahim
;
Mannix, Richard
-
2012
Persistent link: https://www.econbiz.de/10009575084
Saved in:
3
The role of context in assessing international marketing opportunities
Douglas, Susan P.
;
Craig, C. S.
- In:
International marketing review
28
(
2011
)
2
,
pp. 150-162
Persistent link: https://www.econbiz.de/10009242900
Saved in:
4
Segmentation challenges posed by ‘transnationals’ in mobile marketing
Sirkeci, Ibrahim
;
Mannix, Richard
- In:
Handbook of research on mobile marketing management
,
(pp. 94-114)
.
2010
Persistent link: https://www.econbiz.de/10003919346
Saved in:
5
Global marketing strategy : past, present, and future
Douglas, Susan P.
;
Craig, C. S.
- In:
The past, present and future of international business …
,
(pp. 431-457)
.
2010
Persistent link: https://www.econbiz.de/10008656875
Saved in:
6
International market selection and subsidiary performance: a neural network approach
Brouthers, Lance Eliot
;
Mukhopadhyay, Somnath
; …
- In:
Journal of world business : JWB
44
(
2009
)
3
,
pp. 262-273
Persistent link: https://www.econbiz.de/10003865742
Saved in:
7
International market segmentation based on consumer-product relations
Hofstede, Frenkel ter
;
Steenkamp, Jan-Benedict E. M.
; …
-
2008
Persistent link: https://www.econbiz.de/10003655867
Saved in:
8
International market segmentation : issues and perspectives
Steenkamp, Jan-Benedict E. M.
;
Hofstede, Frenkel ter
-
2006
Persistent link: https://www.econbiz.de/10003410965
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