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person:"Fritz, Wolfgang"
~person:"Dholakia, Nikhilesh"
~person:"Feldberg, Frans"
~person:"Jung, Timothy"
~person:"Loureiro, Sandra Maria Correia"
~subject:"Virtuelle Realität"
~type_genre:"Article in journal"
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Virtuelle Realität
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20
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Internet marketing
17
Online-Marketing
17
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13
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Fritz, Wolfgang
Dholakia, Nikhilesh
Feldberg, Frans
Jung, Timothy
Loureiro, Sandra Maria Correia
Barnes, Stuart J.
5
Flavián Blanco, Carlos
4
Papagiannidis, Savvas
4
Ahn, Sun Joo
3
Baier, Daniel
3
Dennis, Alan
3
Dwivedi, Yogesh Kumar
3
Fang, Yulin
3
Haenlein, Michael
3
Ibáñez-Sánchez, Sergio
3
Kaplan, Andreas M.
3
Lee, Seung Hwan Mark
3
Molesworth, Mike
3
Orús, Carlos
3
Pantano, Eleonora
3
Park, Minjung
3
Pressey, Andrew D.
3
Rauschnabel, Philipp A.
3
Rese, Alexandra
3
Ruyter, Ko de
3
Vogel, Douglas R.
3
Wu, Juanjuan
3
Abosag, Ibrahim
2
Ameen, Nisreen
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Balakrishnan, Janarthanan
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Barnes, Stuart
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Ben Saad, Sihem
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Bigné Alcañiz, J. Enrique
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Bourlakis, Michael
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Brengman, Malaika
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Buhalis, Dimitrios
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Castronova, Edward
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Cham Tat Huei
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Chandra, Shalini
2
Chattaraman, Veena
2
Chen, Huan
2
Choura, Fatma
2
Cowan, Kirsten
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Journal of marketing management : MM
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of consumer studies
1
International journal of contemporary hospitality management
1
Journal of business research : JBR
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of promotion management : innovations in planning and applied research
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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ECONIS (ZBW)
9
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1
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9
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9
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date (oldest first)
1
Exploring tourists' virtual reality-based brand engagement : a uses-and-gratifications perspective
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Loureiro, …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014582360
Saved in:
2
Media, markets and violence
Dholakia, Nikhilesh
;
Reyes, Ian
- In:
Journal of marketing management : MM
34
(
2018
)
11/12
,
pp. 1032-1047
Persistent link: https://www.econbiz.de/10011962133
Saved in:
3
Gathering pre-purchase information for a cruise vacation with virtual reality : the effects of media technology and gender
Martínez-Molés, Víctor
;
Jung, Timothy
; …
- In:
International journal of contemporary hospitality management
34
(
2022
)
1
,
pp. 407-429
Persistent link: https://www.econbiz.de/10012798199
Saved in:
4
How augmented reality media richness influences consumer behaviour
Amorim, Inês Pessoa de
;
Guerreiro, João Pedro Silva …
- In:
International journal of consumer studies
46
(
2022
)
6
,
pp. 2351-2366
Persistent link: https://www.econbiz.de/10013412497
Saved in:
5
Exploring a new form of interaction in the match day : virtual reality technologies among fans of soccer
Langaro, Daniela
;
Oliveira, Pedro
;
Loureiro, Sandra …
- In:
Journal of promotion management : innovations in …
28
(
2022
)
6
,
pp. 729-748
Persistent link: https://www.econbiz.de/10013277302
Saved in:
6
Conceptual framing of virtuality and virtual consumption research
Zhang, Mann
;
Dholakia, Nikhilesh
- In:
Journal of global scholars of marketing science : …
28
(
2018
)
4
,
pp. 305-319
Persistent link: https://www.econbiz.de/10011962771
Saved in:
7
Understanding the use of virtual reality in marketing : a text mining-based review
Loureiro, Sandra Maria Correia
;
Guerreiro, João
;
Eloy, Sara
- In:
Journal of business research : JBR
100
(
2019
),
pp. 514-530
Persistent link: https://www.econbiz.de/10012024015
Saved in:
8
Virtuality as place and process
Dholakia, Nikhilesh
;
Reyes, Ian
- In:
Journal of marketing management : MM
29
(
2013
)
13/14
,
pp. 1580-1591
Persistent link: https://www.econbiz.de/10010230031
Saved in:
9
Satisfaction with virtual worlds : an integrated model of experiential value
Verhagen, Tibert
;
Feldberg, Frans
;
Hooff, Bart van den
; …
- In:
Information & management : the internat. journal of …
48
(
2011
)
6
,
pp. 201-207
Persistent link: https://www.econbiz.de/10009273949
Saved in:
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