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person:"Günter, Bernd"
~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Journal of marketing"
~person:"Kumar, V."
~person:"Svensson, Göran"
~subject:"Beziehungsmarketing"
~subject:"Germany"
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Search: subject_exact:"Customer orientation"
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Beziehungsmarketing
Germany
Relationship marketing
15
Customer value
8
Kundenwert
8
Consumer behaviour
7
Konsumentenverhalten
7
customer lifetime value
6
customer engagement
4
customer relationship management
4
Theorie
3
Theory
3
Customer satisfaction
2
Firm performance
2
Kundenzufriedenheit
2
Lieferantenmanagement
2
Marketing management
2
Marketingmanagement
2
Performance measurement
2
Performance-Messung
2
Supplier relationship management
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Unternehmenserfolg
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Viral marketing
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Virales Marketing
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marketing strategy
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B-to-B-Marketing
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Bank
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Bayes-Statistik
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Bayesian estimation
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Bayesian inference
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Betriebliche Wertschöpfung
1
Business-to-business marketing
1
Börsengang
1
CLV models
1
Competitive advantage
1
Customer acquisition
1
Customer integration
1
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English
15
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Günter, Bernd
Kumar, V.
Svensson, Göran
Palmatier, Robert W.
10
Homburg, Christian
7
Grewal, Rajdeep
5
Wieseke, Jan
5
Fader, Peter
4
Fang, Eric
4
Neslin, Scott A.
4
Fornell, Claes
3
Ganesan, Shankar
3
Hamilton, Ryan
3
Haws, Kelly L.
3
Houston, Mark B.
3
Lilien, Gary L.
3
Morgeson, Forrest V., III.
3
Petersen, J. Andrew
3
Ruyter, Ko de
3
Verhoef, Peter C.
3
Ahearne, Michael
2
Alavi, Sascha
2
Ansari, Asim
2
Bitner, Mary Jo
2
Bleier, Alexander
2
Bornemann, Torsten
2
Bradlow, Eric T.
2
Chan, Kimmy Wa
2
Dant, Rajiv P.
2
Eggert, Andreas
2
Evanschitzky, Heiner
2
Falk, Tomas
2
Ferraro, Rosellina
2
Grewal, Dhruv
2
Habel, Johannes
2
Harmeling, Colleen M.
2
Haumann, Till
2
Ho, Hillbun
2
Hoyer, Wayne D.
2
Hult, G. Tomas M.
2
Janakiraman, Ramkumar
2
Keiningham, Timothy
2
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Journal of marketing research : JMR
Journal of marketing
Journal of the Academy of Marketing Science
8
Legends in marketing
7
The journal of business & industrial marketing
5
International journal of procurement management
4
Journal of business-to-business marketing
4
Journal of international marketing
4
SpringerLink / Bücher
4
International journal of business excellence
3
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
3
MSI reports : working paper series
3
Handbook of research on customer equity in marketing
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of business excellence : IJBEX
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of business research : JBR
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of retailing
2
Marketing intelligence & planning
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Research
2
Springer Texts in Business and Economics
2
Springer eBook Collection / Business and Economics
2
Springer texts in business and economics
2
African journal of economic and management studies : AJEMS
1
Customer engagement marketing
1
Energiewirtschaftliche Tagesfragen : et ; Zeitschrift für Energiewirtschaft, Recht, Technik und Umwelt
1
Erfolgsfaktor Mitarbeiter : wirksames Personalmanagement für Kulturbetriebe
1
European business review
1
Faculty & research / Insead : working paper series
1
Gabler-Edition Wissenschaft / Business-to-Business-Marketing
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
1
Handbook of business-to-business marketing
1
Handbook of marketing and finance
1
Handbook of marketing strategy
1
Handbook of research on customer engagement
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
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ECONIS (ZBW)
15
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15
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1
The role of marketer-generated content in customer engagement marketing
Meire, Matthijs
;
Hewett, Kelly
;
Ballings, Michel
;
Kumar, V.
- In:
Journal of marketing
83
(
2019
)
6
,
pp. 21-42
Persistent link: https://www.econbiz.de/10012176245
Saved in:
2
The relative influence of economic and relational direct marketing communications on buying behavior in business-to-business markets
Kim, Kihyun Hannah
;
Kumar, V.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 48-68
Persistent link: https://www.econbiz.de/10011819643
Saved in:
3
A theory of customer valuation : concepts, metrics, strategy, and implementation
Kumar, V.
- In:
Journal of marketing
82
(
2018
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011804063
Saved in:
4
Assessing the impact of customer concentration on initial public offering and balance sheet-based outcomes
Saboo, Alok R.
;
Kumar, V.
;
Anand, Ankit
- In:
Journal of marketing
81
(
2017
)
6
,
pp. 42-61
Persistent link: https://www.econbiz.de/10011776890
Saved in:
5
Creating enduring customer value
Kumar, V.
;
Reinartz, Werner J.
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 36-68
Persistent link: https://www.econbiz.de/10011621576
Saved in:
6
Competititve advantage through engagement
Kumar, V.
;
Pansari, Anita
- In:
Journal of marketing research : JMR
53
(
2016
)
4
,
pp. 497-514
Persistent link: https://www.econbiz.de/10011537711
Saved in:
7
Measuring the lifetime value of a customer in the consumer packaged goods industry
Sunder, Sarang
;
Kumar, V.
;
Zhao, Yi
- In:
Journal of marketing research : JMR
53
(
2016
)
6
,
pp. 901-921
Persistent link: https://www.econbiz.de/10011648395
Saved in:
8
Regaining "lost" customers : the predictive power of first-lifetime behavior, the reason for defection, and the nature of the win-back offer
Kumar, V.
;
Bhagwat, Yashoda
;
Zhang, Xi Alan
- In:
Journal of marketing
79
(
2015
)
4
,
pp. 34-55
Persistent link: https://www.econbiz.de/10011304639
Saved in:
9
Perceived risk, product returns, and optimal resource allocation : evidence from a field experiment
Petersen, J. Andrew
;
Kumar, V.
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 268-285
Persistent link: https://www.econbiz.de/10010526553
Saved in:
10
Measuring and managing a salesperson's future value to the firm
Kumar, V.
;
Sunder, Sarang
;
Leone, Robert P.
- In:
Journal of marketing research : JMR
51
(
2014
)
5
,
pp. 591-608
Persistent link: https://www.econbiz.de/10010489702
Saved in:
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