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person:"Günter, Bernd"
~language:"eng"
~person:"Bayón, Tomás"
~person:"Svensson, Göran"
~subject:"B-to-B-Marketing"
~subject:"Germany"
~subject:"Kosten-Nutzen-Analyse"
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Search: subject_exact:"Customer orientation"
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B-to-B-Marketing
Germany
Kosten-Nutzen-Analyse
Beziehungsmarketing
41
Relationship marketing
41
Customer satisfaction
24
Kundenzufriedenheit
24
Lieferantenmanagement
24
Supplier relationship management
24
Confidence
16
Vertrauen
16
Business-to-business marketing
11
Arbeitszufriedenheit
10
Job satisfaction
10
satisfaction
10
Consumer behaviour
9
Konsumentenverhalten
9
commitment
9
trust
8
Dienstleistungsqualität
7
Service quality
7
Deutschland
6
Selling
6
Verkauf
6
coordination
6
relationship marketing
6
Norway
5
Norwegen
5
Satisfaction
5
South Africa
5
Südafrika
5
Theorie
5
Theory
5
Trust
5
continuity
5
cooperation
5
Commitment
4
Economic satisfaction
4
KMU
4
SME
4
Salespeople
4
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11
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5
Working Paper
5
Graue Literatur
3
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3
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English
German
13
Author
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Günter, Bernd
Bayón, Tomás
Svensson, Göran
Homburg, Christian
13
Kowalkowski, Christian
8
Terho, Harri
7
Bruhn, Manfred
6
Casidy, Riza
6
Keränen, Joona
6
La Rocca, Antonella
6
Naudé, Peter
6
Wangenheim, Florian von
6
Andersen, Poul Houman
5
Grewal, Rajdeep
5
Huber, Frank
5
Itani, Omar S.
5
Kumar, V.
5
Rodriguez, Michael
5
Schwepker, Charles H. <Jr.>
5
Ulaga, Wolfgang
5
Wieseke, Jan
5
Burton, Jamie
4
Bush, Alan J.
4
Eggert, Andreas
4
Gil Saura, Irene
4
Good, Megan C.
4
Herrmann, Andreas
4
Hilbert, Andreas
4
Ivens, Björn Sven
4
Jalkala, Anne
4
Johnson, Michael D.
4
Kleinaltenkamp, Michael
4
Nyadzayo, Munyaradzi W.
4
Paulssen, Marcel
4
Piller, Frank T.
4
Raddats, Chris
4
Schmitz, Christian
4
Spiller, Achim
4
Ulkuniemi, Pauliina
4
Visentin, Marco
4
Agnihotri, Raj
3
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Working paper / International University in Germany, School of Business Administration
5
International journal of procurement management
2
The journal of business & industrial marketing
2
African journal of economic and management studies : AJEMS
1
European business review
1
International journal of business excellence : IJBEX
1
International journal of business governance and ethics : IJBGE
1
Journal of business-to-business marketing
1
Journal of contemporary marketing science
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
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ECONIS (ZBW)
16
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1
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10
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16
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date (oldest first)
1
Precursors and outcomes of perceived value in B2B banking services : a nomological framework
Zietsman, Mariëtte Louise
;
Mostert, Pierre
;
Svensson, …
- In:
Journal of relationship marketing : innovations and …
22
(
2023
)
4
,
pp. 330-353
Persistent link: https://www.econbiz.de/10014422300
Saved in:
2
Salespeople's sales performance skills in B2B of services firms : a cross-industrial study
Høgevold, Nils
;
Rodríguez, Rocío
;
Svensson, Göran
; …
- In:
European business review
36
(
2024
)
2
,
pp. 201-224
Persistent link: https://www.econbiz.de/10014513321
Saved in:
3
A nomological framework of antecedents and postcedents to satisfaction in purchase and sales business relationships
Guan, Jyh-Liang
;
Lee, Tzong-ru
;
Mostert, Pierre
; …
- In:
Journal of contemporary marketing science
6
(
2023
)
1
,
pp. 46-63
Persistent link: https://www.econbiz.de/10014301512
Saved in:
4
The role of trust and commitment as mediators between economic and non-economic satisfaction in sales manager B2B relationships
Ferro-Soto, Carlos
;
Padin, Carmen
;
Svensson, Göran
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
1
,
pp. 235-251
Persistent link: https://www.econbiz.de/10013539060
Saved in:
5
A sequential logic model between sales performance and salesperson satisfaction in B2B markets
Rodríguez, Rocío
;
Høgevold, Nils
;
Otero-Neira, Carmen
; …
- In:
The journal of business & industrial marketing
37
(
2022
)
1
,
pp. 180-194
Persistent link: https://www.econbiz.de/10012797127
Saved in:
6
Virtue ethics in buyer-supplier relationships : a South African study
Mpinganjira, Mercy
;
Roberts-Lombard, Mornay
;
Svensson, …
- In:
International journal of business governance and ethics …
15
(
2021
)
3
,
pp. 285-302
Persistent link: https://www.econbiz.de/10012596413
Saved in:
7
META-RELQUAL in business relationships : a sales perspective
Høgevold, Nils M.
;
Svensson, Göran
;
Mostert, Pierre
; …
- In:
International journal of business excellence : IJBEX
23
(
2021
)
4
,
pp. 472-497
Persistent link: https://www.econbiz.de/10012514080
Saved in:
8
Precursors and outcomes of satisfaction in seller-customer business relationships : a sales perspective
Høgevold, Nils M.
;
Svensson, Göran
;
Mpinganjira, Mercy
- In:
International journal of procurement management
13
(
2020
)
4
,
pp. 531-552
Persistent link: https://www.econbiz.de/10012254622
Saved in:
9
Validity and reliability of satisfaction as a mediator between quality constructs in manufacturer-supplier relationships through time and across contexts
Padin, Carmen
;
Ferro, Carlos
;
Svensson, Göran
- In:
Journal of business-to-business marketing
24
(
2017
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10011674235
Saved in:
10
META-RELQUAL construct validation : a South African study
Mpinganjira, Mercy
;
Svensson, Göran
;
Mysen, Tore
- In:
African journal of economic and management studies : AJEMS
6
(
2015
)
4
,
pp. 453-465
Persistent link: https://www.econbiz.de/10011525625
Saved in:
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