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person:"Günter, Bernd"
~person:"Bayón, Tomás"
~person:"Svensson, Göran"
~subject:"B-to-B-Marketing"
~subject:"Germany"
~subject:"Kosten-Nutzen-Analyse"
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Search: subject_exact:"Customer orientation"
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B-to-B-Marketing
Germany
Kosten-Nutzen-Analyse
Beziehungsmarketing
68
Relationship marketing
68
Lieferantenmanagement
29
Supplier relationship management
29
Customer satisfaction
27
Kundenzufriedenheit
27
Theorie
20
Theory
20
Deutschland
19
Confidence
16
Vertrauen
16
Business-to-business marketing
11
Customer value
11
Kundenwert
11
Arbeitszufriedenheit
10
Consumer behaviour
10
Job satisfaction
10
Konsumentenverhalten
10
Kundenmanagement
10
satisfaction
10
Shareholder Value
9
Shareholder value
9
commitment
9
Beschwerdemanagement
8
Complaint management
8
Contribution margin
8
Cost-benefit analysis
8
Deckungsbeitragsrechnung
8
Market research
8
Marktforschung
8
trust
8
Dienstleistungsqualität
7
Service quality
7
Customer service
6
Kundenservice
6
Selling
6
Verkauf
6
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16
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5
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16
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13
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12
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12
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8
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6
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6
Collection of articles of several authors
4
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4
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4
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English
16
German
13
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Günter, Bernd
Bayón, Tomás
Svensson, Göran
Homburg, Christian
38
Bruhn, Manfred
36
Huber, Frank
32
Bauer, Hans H.
24
Wiedmann, Klaus-Peter
18
Herrmann, Andreas
17
Swoboda, Bernhard
13
Foscht, Thomas
12
Kleinaltenkamp, Michael
12
Meffert, Heribert
12
Ahlert, Dieter
11
Helm, Sabrina
11
Helmke, Stefan
11
Spiller, Achim
11
Krafft, Manfred
10
Piller, Frank T.
10
Reichwald, Ralf
10
Stock-Homburg, Ruth
10
Wangenheim, Florian von
10
Albers, Sönke
9
Benkenstein, Martin
9
Diller, Hermann
9
Hennigs, Nadine
9
Hilbert, Andreas
9
Meyer, Anton
9
Stauss, Bernd
9
Töpfer, Armin
9
Eggert, Andreas
8
Evanschitzky, Heiner
8
Helmig, Bernd
8
Hinterhuber, Hans H.
8
Kenning, Peter
8
Kowalkowski, Christian
8
Schramm-Klein, Hanna
8
Tscheulin, Dieter K.
8
Uebel, Matthias
8
Walsh, Gianfranco
8
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Working paper / International University in Germany, School of Business Administration
6
International journal of procurement management
2
Springer eBook Collection / Business and Economics
2
The journal of business & industrial marketing
2
African journal of economic and management studies : AJEMS
1
Erfolgsfaktor Mitarbeiter : wirksames Personalmanagement für Kulturbetriebe
1
European business review
1
Gabler-Edition Wissenschaft / Business-to-Business-Marketing
1
International journal of business excellence : IJBEX
1
International journal of business governance and ethics : IJBGE
1
Journal of business-to-business marketing
1
Journal of contemporary marketing science
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Marketing : ZFP ; journal of research and management
1
Research
1
SpringerLink / Bücher
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ECONIS (ZBW)
29
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1
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10
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29
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date (oldest first)
1
Precursors and outcomes of perceived value in B2B banking services : a nomological framework
Zietsman, Mariëtte Louise
;
Mostert, Pierre
;
Svensson, …
- In:
Journal of relationship marketing : innovations and …
22
(
2023
)
4
,
pp. 330-353
Persistent link: https://www.econbiz.de/10014422300
Saved in:
2
Salespeople's sales performance skills in B2B of services firms : a cross-industrial study
Høgevold, Nils
;
Rodríguez, Rocío
;
Svensson, Göran
; …
- In:
European business review
36
(
2024
)
2
,
pp. 201-224
Persistent link: https://www.econbiz.de/10014513321
Saved in:
3
A nomological framework of antecedents and postcedents to satisfaction in purchase and sales business relationships
Guan, Jyh-Liang
;
Lee, Tzong-ru
;
Mostert, Pierre
; …
- In:
Journal of contemporary marketing science
6
(
2023
)
1
,
pp. 46-63
Persistent link: https://www.econbiz.de/10014301512
Saved in:
4
The role of trust and commitment as mediators between economic and non-economic satisfaction in sales manager B2B relationships
Ferro-Soto, Carlos
;
Padin, Carmen
;
Svensson, Göran
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
1
,
pp. 235-251
Persistent link: https://www.econbiz.de/10013539060
Saved in:
5
A sequential logic model between sales performance and salesperson satisfaction in B2B markets
Rodríguez, Rocío
;
Høgevold, Nils
;
Otero-Neira, Carmen
; …
- In:
The journal of business & industrial marketing
37
(
2022
)
1
,
pp. 180-194
Persistent link: https://www.econbiz.de/10012797127
Saved in:
6
Virtue ethics in buyer-supplier relationships : a South African study
Mpinganjira, Mercy
;
Roberts-Lombard, Mornay
;
Svensson, …
- In:
International journal of business governance and ethics …
15
(
2021
)
3
,
pp. 285-302
Persistent link: https://www.econbiz.de/10012596413
Saved in:
7
META-RELQUAL in business relationships : a sales perspective
Høgevold, Nils M.
;
Svensson, Göran
;
Mostert, Pierre
; …
- In:
International journal of business excellence : IJBEX
23
(
2021
)
4
,
pp. 472-497
Persistent link: https://www.econbiz.de/10012514080
Saved in:
8
Precursors and outcomes of satisfaction in seller-customer business relationships : a sales perspective
Høgevold, Nils M.
;
Svensson, Göran
;
Mpinganjira, Mercy
- In:
International journal of procurement management
13
(
2020
)
4
,
pp. 531-552
Persistent link: https://www.econbiz.de/10012254622
Saved in:
9
Kundenwert : Grundlagen - innovative Konzepte - praktische Umsetzungen
Helm, Sabrina
(
ed.
);
Günter, Bernd
(
ed.
); …
-
2017
-
4., überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10011533251
Saved in:
10
Validity and reliability of satisfaction as a mediator between quality constructs in manufacturer-supplier relationships through time and across contexts
Padin, Carmen
;
Ferro, Carlos
;
Svensson, Göran
- In:
Journal of business-to-business marketing
24
(
2017
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10011674235
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