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person:"Günter, Bernd"
~person:"Bayón, Tomás"
~person:"Svensson, Göran"
~subject:"Germany"
~subject:"Kosten-Nutzen-Analyse"
~subject:"Vertrauen"
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Search: subject_exact:"Customer orientation"
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Germany
Kosten-Nutzen-Analyse
Vertrauen
Beziehungsmarketing
67
Relationship marketing
67
Lieferantenmanagement
29
Supplier relationship management
29
Customer satisfaction
26
Kundenzufriedenheit
26
Theorie
20
Theory
20
Deutschland
19
Confidence
16
B-to-B-Marketing
11
Business-to-business marketing
11
Customer value
11
Kundenwert
11
Arbeitszufriedenheit
10
Consumer behaviour
10
Job satisfaction
10
Konsumentenverhalten
10
Kundenmanagement
10
satisfaction
10
Shareholder Value
9
Shareholder value
9
commitment
9
Contribution margin
8
Cost-benefit analysis
8
Deckungsbeitragsrechnung
8
Market research
8
Marktforschung
8
trust
8
Beschwerdemanagement
7
Complaint management
7
Dienstleistungsqualität
6
Selling
6
Service quality
6
Verkauf
6
coordination
6
relationship marketing
6
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17
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5
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Article
19
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16
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18
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18
Aufsatzsammlung
8
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6
Working Paper
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4
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4
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English
22
German
13
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Günter, Bernd
Bayón, Tomás
Svensson, Göran
Bruhn, Manfred
36
Homburg, Christian
36
Huber, Frank
33
Bauer, Hans H.
24
Wiedmann, Klaus-Peter
19
Herrmann, Andreas
17
Swoboda, Bernhard
15
Helmke, Stefan
13
Foscht, Thomas
12
Ahlert, Dieter
11
Meffert, Heribert
11
Reichwald, Ralf
11
Spiller, Achim
11
Wangenheim, Florian von
11
Helm, Sabrina
10
Piller, Frank T.
10
Stock-Homburg, Ruth
10
Uebel, Matthias
10
Usman, Osly
10
Albers, Sönke
9
Benkenstein, Martin
9
Diller, Hermann
9
Hilbert, Andreas
9
Meyer, Anton
9
Stauss, Bernd
9
Tscheulin, Dieter K.
9
Töpfer, Armin
9
Akrout, Houcine
8
Evanschitzky, Heiner
8
Helmig, Bernd
8
Hennigs, Nadine
8
Hinterhuber, Hans H.
8
Schramm-Klein, Hanna
8
Walsh, Gianfranco
8
Dangelmaier, Wilhelm
7
Dietrich, Martin
7
Fürst, Andreas
7
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Working paper / International University in Germany, School of Business Administration
6
Journal of business-to-business marketing
4
The journal of business & industrial marketing
4
International journal of procurement management
3
International journal of business excellence
2
Springer eBook Collection / Business and Economics
2
Erfolgsfaktor Mitarbeiter : wirksames Personalmanagement für Kulturbetriebe
1
Gabler-Edition Wissenschaft / Business-to-Business-Marketing
1
International journal of logistics economics and globalisation
1
Journal of business research : JBR
1
Journal of contemporary marketing science
1
Marketing : ZFP ; journal of research and management
1
Research
1
South African journal of economic and management sciences
1
SpringerLink / Bücher
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ECONIS (ZBW)
35
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1
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10
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35
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date (oldest first)
1
The antecedents and outcomes of micro-enterprise business banking customers' relationship satisfaction
Mostert, Pierre
;
Svensson, Göran
;
Chuchu, Tinashe
- In:
Journal of business-to-business marketing
31
(
2024
)
1
,
pp. 27-42
Persistent link: https://www.econbiz.de/10014514694
Saved in:
2
A nomological framework of antecedents and postcedents to satisfaction in purchase and sales business relationships
Guan, Jyh-Liang
;
Lee, Tzong-ru
;
Mostert, Pierre
; …
- In:
Journal of contemporary marketing science
6
(
2023
)
1
,
pp. 46-63
Persistent link: https://www.econbiz.de/10014301512
Saved in:
3
The role of trust and commitment as mediators between economic and non-economic satisfaction in sales manager B2B relationships
Ferro-Soto, Carlos
;
Padin, Carmen
;
Svensson, Göran
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
1
,
pp. 235-251
Persistent link: https://www.econbiz.de/10013539060
Saved in:
4
A sequential logic model between sales performance and salesperson satisfaction in B2B markets
Rodríguez, Rocío
;
Høgevold, Nils
;
Otero-Neira, Carmen
; …
- In:
The journal of business & industrial marketing
37
(
2022
)
1
,
pp. 180-194
Persistent link: https://www.econbiz.de/10012797127
Saved in:
5
Validating the sequential logic of quality constructs in seller-customer business relationships : antecedents, mediator and outcomes
Høgevold, Nils M.
;
Rodríguez, Rocío
;
Svensson, Göran
; …
- In:
Journal of business-to-business marketing
29
(
2022
)
1
,
pp. 43-67
Persistent link: https://www.econbiz.de/10013178123
Saved in:
6
Antecedents and outcomes of satisfaction in buyer-supplier relationships in South Africa : a replication study
Roberts-Lombard, Mornay
;
Mpinganjira, Mercy
;
Svensson, …
- In:
South African journal of economic and management sciences
20
(
2017
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10011778254
Saved in:
7
Validating trust and commitment as mediators between economic and non-economic satisfaction in Puerto Rican buyer-supplier relationships
Sosa Varela, Juan Carlos
;
Svensson, Göran
; …
- In:
International journal of procurement management
12
(
2019
)
4
,
pp. 391-409
Persistent link: https://www.econbiz.de/10012138468
Saved in:
8
Validating the relationship between trust, commitment, economic and non-economic satisfaction in South African buyer-supplier relationships
Mpinganjira, Mercy
;
Roberts-Lombard, Mornay
;
Svensson, …
- In:
The journal of business & industrial marketing
32
(
2017
)
3
,
pp. 421-431
Persistent link: https://www.econbiz.de/10011662279
Saved in:
9
Kundenwert : Grundlagen - innovative Konzepte - praktische Umsetzungen
Helm, Sabrina
(
ed.
);
Günter, Bernd
(
ed.
); …
-
2017
-
4., überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10011533251
Saved in:
10
Validity and reliability of satisfaction as a mediator between quality constructs in manufacturer-supplier relationships through time and across contexts
Padin, Carmen
;
Ferro, Carlos
;
Svensson, Göran
- In:
Journal of business-to-business marketing
24
(
2017
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10011674235
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