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person:"Günter, Bernd"
~person:"Kumar, V."
~person:"Svensson, Göran"
~person:"Thaichon, Park"
~subject:"Kundenintegration"
~subject:"Lieferantenmanagement"
~type:"article"
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Search: subject_exact:"Customer orientation"
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Kundenintegration
Lieferantenmanagement
Beziehungsmarketing
126
Relationship marketing
126
Customer satisfaction
36
Kundenzufriedenheit
36
Supplier relationship management
35
Consumer behaviour
30
Konsumentenverhalten
30
Customer value
28
Kundenwert
28
Marketing management
20
Marketingmanagement
20
Confidence
18
Vertrauen
18
B-to-B-Marketing
16
Business-to-business marketing
16
Customer integration
13
Dienstleistungsqualität
12
Service quality
12
relationship marketing
12
Theorie
11
Theory
11
satisfaction
10
Arbeitszufriedenheit
9
Beschwerdemanagement
9
Complaint management
9
Job satisfaction
9
Performance measurement
9
Performance-Messung
9
commitment
9
USA
8
United States
8
trust
8
Betriebliche Wertschöpfung
7
Brand management
7
Customer engagement
7
Internet marketing
7
Markenführung
7
Online-Marketing
7
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Online availability
All
Undetermined
30
Free
3
Type of publication
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Article
Book / Working Paper
5
Type of publication (narrower categories)
All
Article in journal
38
Aufsatz in Zeitschrift
38
Aufsatz im Buch
8
Book section
8
Case study
1
Fallstudie
1
Language
All
English
42
German
4
Author
All
Günter, Bernd
Kumar, V.
Svensson, Göran
Thaichon, Park
Hollebeek, Linda D.
21
Brodie, Roderick J.
11
Naudé, Peter
10
Mostert, Pierre
9
Casidy, Riza
8
Gil Saura, Irene
8
Jaakkola, Elina
8
Kleinaltenkamp, Michael
8
La Rocca, Antonella
8
Palmatier, Robert W.
8
Bruhn, Manfred
7
Doorn, Jenny van
7
Edvardsson, Bo
7
Eggert, Andreas
7
Friend, Scott B.
7
Leckie, Civilai
7
Malthouse, Edward C.
7
Mpinganjira, Mercy
7
Mysen, Tore
7
Nyadzayo, Munyaradzi W.
7
Rahman, Zillur
7
Rather, Raouf Ahmad
7
Wang, Yonggui
7
Ahlert, Dieter
6
Aykol, Bilge
6
Busser, James A.
6
Büttgen, Marion
6
Conduit, Jodie
6
Gligor, David
6
Hajli, Nick
6
Harrigan, Paul
6
Henneberg, Stephan
6
Hennig-Thurau, Thorsten
6
Islam, Jamid Ul
6
Itani, Omar S.
6
Johnson, Lester W.
6
Keränen, Joona
6
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Published in...
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The journal of business & industrial marketing
5
International journal of procurement management
4
International journal of business excellence
3
Journal of business-to-business marketing
3
Journal of marketing
2
Journal of retailing and consumer services
2
Journal of strategic marketing
2
Journal of the Academy of Marketing Science
2
African journal of economic and management studies : AJEMS
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Customer engagement marketing
1
Developing digital marketing : relationship perspectives
1
Handbook of research on customer engagement
1
International journal of business excellence : IJBEX
1
International journal of business governance and ethics : IJBGE
1
Journal of Contemporary Issues in Business and Government
1
Journal of business research : JBR
1
Journal of contemporary marketing science
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of international marketing
1
Journal of marketing research : JMR
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
MSI reports : working paper series
1
Marketing in kleinen und mittleren Unternehmen
1
Marketing intelligence & planning
1
Marketing mix decisions : new perspectives and practices
1
Marktleistung und Wettbewerb : strategische und operative Perspektiven der marktorientierten Leistungsgestaltung; Werner H. Engelhardt zum 65. Geburtstag
1
Probleme und Trends in der Marketing-Forschung : Festschrift für Professor Dr. Peter Hammann zum 60. Geburtstag
1
Relationship Marketing : Standortbestimmung und Perspektiven ; mit 13 Tabellen
1
Services marketing quarterly
1
South African journal of economic and management sciences
1
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ECONIS (ZBW)
46
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46
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1
Precursors and outcomes of perceived value in B2B banking services : a nomological framework
Zietsman, Mariëtte Louise
;
Mostert, Pierre
;
Svensson, …
- In:
Journal of relationship marketing : innovations and …
22
(
2023
)
4
,
pp. 330-353
Persistent link: https://www.econbiz.de/10014422300
Saved in:
2
The impact of the relationship commitment and customer integration on supply chain performance
Ruzo-Sanmartín, Emilio
;
Abousamra, Alaa Abdelaziz
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
4
,
pp. 943-957
Persistent link: https://www.econbiz.de/10014227519
Saved in:
3
A nomological framework of antecedents and postcedents to satisfaction in purchase and sales business relationships
Guan, Jyh-Liang
;
Lee, Tzong-ru
;
Mostert, Pierre
; …
- In:
Journal of contemporary marketing science
6
(
2023
)
1
,
pp. 46-63
Persistent link: https://www.econbiz.de/10014301512
Saved in:
4
Exploring the role of relationship management and relationship quality in B2B : empirical insights and future research directions
Lasrado, Flevy
;
Thaichon, Park
;
Nyadzayo, Munyaradzi
- In:
The journal of business & industrial marketing
38
(
2023
)
5
,
pp. 1055-1086
Persistent link: https://www.econbiz.de/10014276729
Saved in:
5
The role of trust and commitment as mediators between economic and non-economic satisfaction in sales manager B2B relationships
Ferro-Soto, Carlos
;
Padin, Carmen
;
Svensson, Göran
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
1
,
pp. 235-251
Persistent link: https://www.econbiz.de/10013539060
Saved in:
6
A sequential logic model between sales performance and salesperson satisfaction in B2B markets
Rodríguez, Rocío
;
Høgevold, Nils
;
Otero-Neira, Carmen
; …
- In:
The journal of business & industrial marketing
37
(
2022
)
1
,
pp. 180-194
Persistent link: https://www.econbiz.de/10012797127
Saved in:
7
Relationship marketing in franchising and retailing
Thaichon, Park
;
Frazer, Lorelle
;
Weaven, Scott
- In:
Journal of strategic marketing
30
(
2022
)
2
,
pp. 113-114
Persistent link: https://www.econbiz.de/10013170049
Saved in:
8
Collaboration, communication, support, and relationships in the context of e-commerce within the franchising sector
Kremez, Zhanna
;
Frazer, Lorelle
;
Quach, Sara
;
Thaichon, Park
- In:
Journal of strategic marketing
30
(
2022
)
2
,
pp. 137-159
Persistent link: https://www.econbiz.de/10013170054
Saved in:
9
Influencer marketing : homophily, customer value co-creation behaviour and purchase intention
Bu, Yi
;
Parkinson, Joy
;
Thaichon, Park
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013209657
Saved in:
10
Validating the sequential logic of quality constructs in seller-customer business relationships : antecedents, mediator and outcomes
Høgevold, Nils M.
;
Rodríguez, Rocío
;
Svensson, Göran
; …
- In:
Journal of business-to-business marketing
29
(
2022
)
1
,
pp. 43-67
Persistent link: https://www.econbiz.de/10013178123
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