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person:"Günter, Bernd"
~person:"Ruyter, Ko de"
~person:"Svensson, Göran"
~subject:"Customer service"
~subject:"KMU"
~type:"article"
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Customer service
KMU
Beziehungsmarketing
65
Relationship marketing
65
Lieferantenmanagement
27
Supplier relationship management
27
Customer satisfaction
25
Kundenzufriedenheit
25
Confidence
16
Vertrauen
16
B-to-B-Marketing
13
Business-to-business marketing
13
Consumer behaviour
11
Konsumentenverhalten
11
commitment
9
satisfaction
9
Arbeitszufriedenheit
8
Job satisfaction
8
trust
8
Beschwerdemanagement
7
Complaint management
7
Salespeople
7
Selling
7
Theorie
7
Theory
7
Verkauf
7
Verkaufspersonal
7
Dienstleistungsqualität
6
Dienstleistungssektor
6
Marketing management
6
Marketingmanagement
6
Service industry
6
Service quality
6
coordination
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relationship marketing
6
Customer integration
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Kundenservice
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Norway
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Günter, Bernd
Ruyter, Ko de
Svensson, Göran
Harrigan, Paul
8
Barnes, Donald C.
7
Beatty, Sharon E.
6
Gustafsson, Anders
6
Van Vaerenbergh, Yves
6
Walsh, Gianfranco
6
Collier, Joel E.
5
Ibbotson, Patrick
5
Kraus, Sascha
5
Patterson, Paul G.
5
Baker, Melissa A.
4
Dagger, Tracey S.
4
Eggers, Fabian
4
Larivière, Bart
4
Laukkanen, Tommi
4
Mattila, Anna S.
4
Mokhtar, Sany Sanuri Mohd
4
Piccoli, Gabriele
4
Ramsey, Elaine
4
Shin, Hyunju
4
Silver, Lars
4
Sirianni, Nancy J.
4
Udayana, Ida Bagus Nyoman
4
Brown, Tom
3
Büttgen, Marion
3
Cambra-Fierro, Jesús
3
Casidy, Riza
3
Chaker, Nawar N.
3
Cheung, Fung Yi Millissa
3
Chiguvi, Douglas
3
Edvardsson, Bo
3
Farida, Naili
3
Ferraro, Carla
3
Flavián Blanco, Carlos
3
Gazzoli, Gabriel
3
Gilmore, Audrey
3
Gremler, Dwayne D.
3
Gruber, Thorsten
3
Hellström, Daniel
3
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Journal of marketing
2
International journal of business excellence
1
International journal of business excellence : IJBEX
1
International journal of contemporary hospitality management
1
International journal of procurement management
1
Journal of business-to-business marketing
1
Marketing in kleinen und mittleren Unternehmen
1
Probleme und Trends in der Marketing-Forschung : Festschrift für Professor Dr. Peter Hammann zum 60. Geburtstag
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
10
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1
The antecedents and outcomes of micro-enterprise business banking customers' relationship satisfaction
Van der Merwe, Michelle Caroline
;
Mostert, Pierre
; …
- In:
Journal of business-to-business marketing
31
(
2024
)
1
,
pp. 27-42
Persistent link: https://www.econbiz.de/10014514694
Saved in:
2
Balancing reactions and actions between service receivers and service providers to resolve service failures
Magaña Carrillo, Irma
;
Svensson, Göran
;
Otero-Neira, …
- In:
International journal of business excellence : IJBEX
26
(
2022
)
1
,
pp. 20-41
Persistent link: https://www.econbiz.de/10013198109
Saved in:
3
Validating trust and commitment as mediators between economic and non-economic satisfaction in Puerto Rican buyer-supplier relationships
Sosa Varela, Juan Carlos
;
Svensson, Göran
; …
- In:
International journal of procurement management
12
(
2019
)
4
,
pp. 391-409
Persistent link: https://www.econbiz.de/10012138468
Saved in:
4
A validation of META-RELQUAL under South African micro-enterprise banking customers
Mostert, Pierre
;
Zietsman, Mariette
;
Svensson, Göran
- In:
International journal of business excellence
18
(
2019
)
4
,
pp. 549-569
Persistent link: https://www.econbiz.de/10012145702
Saved in:
5
Trust and commitment as mediators between economic and non-economic satisfaction in manufacturer-supplier relationships
Ferro, Carlos
;
Padin, Carmen
;
Svensson, Göran
;
Payan, …
- In:
The journal of business & industrial marketing
31
(
2016
)
1
,
pp. 13-23
Persistent link: https://www.econbiz.de/10011539306
Saved in:
6
New aspects of research to assess and manage critical incidents in service encounters : teleological actions, interactive interface and perceptual gaps
Padin, Carmen
;
Svensson, Göran
;
Otero-Neira, Carmen
; …
- In:
International journal of contemporary hospitality management
27
(
2015
)
1
,
pp. 27-51
Persistent link: https://www.econbiz.de/10010516547
Saved in:
7
Principles and principals : do customer stewardship and agency control compete or complement when shaping frontline employee behavior?
Scheper, Jeroen
;
Falk, Tomas
;
Ruyter, Ko de
;
Jong, Ad de
; …
- In:
Journal of marketing
76
(
2012
)
6
,
pp. 1-20
Persistent link: https://www.econbiz.de/10009670272
Saved in:
8
Return on interactivity : the impact of online agents on newcomer adjustment
Köhler, Clemens F.
;
Rohm, Andrew J.
;
Ruyter, Ko de
; …
- In:
Journal of marketing
75
(
2011
)
2
,
pp. 93-108
Persistent link: https://www.econbiz.de/10008935841
Saved in:
9
Wettbewerbsvorteile durch Kunden-Feedback: eine Analyse "schlanker" Instrumente der qualitativen Informationsgewinnung für KMU
Günter, Bernd
;
Helm, Sabrina
;
Schlei, Jochen
- In:
Marketing in kleinen und mittleren Unternehmen
,
(pp. 183-198)
.
2000
Persistent link: https://www.econbiz.de/10001510098
Saved in:
10
Qualitativ ausgerichtete Small-sample-Marktforschung : Kundenkonferenzen als Beispiel für Customer Focus Groups im After-sales-Marketing
Günter, Bernd
- In:
Probleme und Trends in der Marketing-Forschung : …
,
(pp. 193-207)
.
1998
Persistent link: https://www.econbiz.de/10001301060
Saved in:
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