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person:"Georgi, Dominik"
~accessRights:"restricted"
~person:"Loureiro, Sandra Maria Correia"
~subject:"Markenimage"
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Search: subject_exact:"Relationship marketing"
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Markenimage
Beziehungsmarketing
23
Relationship marketing
23
Consumer behaviour
18
Konsumentenverhalten
18
Brand management
16
Markenführung
16
Brand image
11
Customer satisfaction
9
Kundenzufriedenheit
9
Social Web
9
Social web
9
Brand
8
Markenartikel
8
Customer engagement
6
Customer integration
5
Dienstleistungsqualität
5
Internet marketing
5
Kundenintegration
5
Online-Marketing
5
Service quality
5
Airline
3
Brand loyalty
3
Fluggesellschaft
3
Markentreue
3
Viral marketing
3
Virales Marketing
3
social media
3
Brand authenticity
2
Emotion
2
Instagram
2
Relationship quality
2
Sales promotion
2
Social network
2
Soziales Netzwerk
2
Verkaufsförderung
2
mindfulness
2
user-generated content
2
Air passenger transport
1
Air transport
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11
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Georgi, Dominik
Loureiro, Sandra Maria Correia
Han, Heesup
10
Japutra, Arnold
10
Gil Saura, Irene
9
Kumar, Vikas
9
Guzman, Francisco
8
Khan, Imran
8
King, Ceridwyn
8
Hyun, Sunghyup Sean
7
Leckie, Civilai
7
Ekinci, Yuksel
6
Hollebeek, Linda D.
6
Hwang, Jinsoo
6
Johnson, Lester W.
6
Kaushik, Arun Kumar
6
Rahman, Zillur
6
Sarkar, Abhigyan
6
Sarkar, Juhi Gahlot
6
Sreejesh, S.
6
Šerić, Maja
6
Ahn, Jiseon
5
Fetscherin, Marc
5
Kim, Jinkyung Jenny
5
Kunkel, Thilo
5
Molinillo, Sebastian
5
Prentice, Catherine
5
Rather, Raouf Ahmad
5
Roy, Sanjit
5
Veloutsou, Cleopatra
5
Augusto, Mário Gomes
4
Banerjee, Shubhomoy
4
Bang, Nguyen
4
Berenguer Contrí, Gloria
4
Fatma, Mobin
4
Iglesias, Oriol
4
Kumar, V.
4
Lee, Seonjeong
4
Liu, Chih-Hsing
4
Markovic, Stefan
4
Mollá Descals, Alejandro
4
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Journal of retailing and consumer services
3
Journal of promotion management : innovations in planning and applied research
2
International journal of retail and distribution management
1
International journal of wine business research : IJWBR
1
Journal of hospitality marketing & management
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
The journal of product & brand management
1
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ECONIS (ZBW)
11
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1
Exploring tourists' virtual reality-based brand engagement : a uses-and-gratifications perspective
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Loureiro, …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014582360
Saved in:
2
I am feeling so good! : motivations for interacting in online brand communities
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
Saved in:
3
Engaging with omnichannel brands : the role of consumer empowerment
Itani, Omar S.
;
Loureiro, Sandra Maria Correia
; …
- In:
International journal of retail and distribution management
51
(
2023
)
2
,
pp. 238-261
Persistent link: https://www.econbiz.de/10013552701
Saved in:
4
Service brand coolness in the construction of brand loyalty : a self-presentation theory approach
Jiménez-Barreto, Jano
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013169578
Saved in:
5
How brand authenticity and consumer brand engagement can be expressed in reviews : a text mining approach
Rosado-Pinto, Filipa
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
26
(
2020
)
4
,
pp. 457-480
Persistent link: https://www.econbiz.de/10012179137
Saved in:
6
The influence of brand experience and service quality on customer engagement
Prentice, Catherine
;
Wang, Xuequn
;
Loureiro, Sandra …
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 50-59
Persistent link: https://www.econbiz.de/10012114115
Saved in:
7
Fostering online relationships with brands through websites and social media brand pages
Pinto, Luisa
;
Loureiro, Sandra Maria Correia
;
Rita, Paulo
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 379-393
Persistent link: https://www.econbiz.de/10012179032
Saved in:
8
Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of hospitality marketing & management
28
(
2019
)
2
,
pp. 147-171
Persistent link: https://www.econbiz.de/10012176591
Saved in:
9
Consumer-based approach to customer engagement : the case of luxury brands
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 325-332
Persistent link: https://www.econbiz.de/10011883220
Saved in:
10
Wine prestige and experience in enhancing relationship quality and outcomes : wine tourism in Douro
Loureiro, Sandra Maria Correia
;
Cunha, Namércio Pereira da
- In:
International journal of wine business research : IJWBR
29
(
2017
)
4
,
pp. 434-456
Persistent link: https://www.econbiz.de/10011814635
Saved in:
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