//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
person:"Griffith, David A."
~person:"Geringer, John Michael"
~person:"Jain, Subhash C."
~person:"Keegan, Warren J."
~subject:"Theorie"
~subject:"World"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"International advertising"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Theorie
World
International marketing
57
Internationales Marketing
57
USA
15
United States
15
Multinationales Unternehmen
13
Transnational corporation
13
Marketingmanagement
12
Interkulturelles Management
11
Marketing management
11
International market entry
8
Internationaler Markteintritt
8
Welt
8
Cross-cultural management
7
Advertising
6
Marktforschung
6
Theory
6
Werbung
6
International business research
5
Internationale Betriebswirtschaftslehre
5
Market research
4
Advertising effects
3
Betriebswirtschaftslehre
3
Business economics
3
Europa
3
Exportmarketing
3
International
3
Internationales Management
3
Management
3
Standardisierung
3
Standardization
3
Strategic management
3
Strategisches Management
3
Vereinigte Staaten
3
Werbewirkung
3
Absatz
2
Aussenwirtschaftsbetrieb
2
Connecticut
2
Developing countries
2
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Book / Working Paper
9
Article
4
Type of publication (narrower categories)
All
Lehrbuch
9
Textbook
8
Glossar enthalten
4
Glossary included
4
Aufsatz im Buch
3
Book section
3
Article in journal
1
Aufsatz in Zeitschrift
1
Case study
1
Fallstudie
1
Reprint
1
more ...
less ...
Language
All
English
11
German
2
Author
All
Griffith, David A.
Geringer, John Michael
Jain, Subhash C.
Keegan, Warren J.
Sander, Matthias
11
Manrai, Ajay K.
9
Czinkota, Michael R.
8
Ball, Donald A.
7
Meffert, Heribert
7
Meissner, Hans Günther
7
Papadopoulos, Nicolas G.
7
Swoboda, Bernhard
7
Usunier, Jean-Claude
7
Zentes, Joachim
7
Backhaus, Klaus
6
Berndt, Ralph
6
Fantapié Altobelli, Claudia
6
Laroche, Michel
6
Minor, Michael
6
Mooij, Marieke K. de
6
Ronkainen, Ilkka A.
6
Samiee, Saeed
6
Büschken, Joachim
5
Cleveland, Mark
5
Hill, Charles W. L.
5
Johansson, Johny K.
5
Kotabe, Masaaki
5
Krafft, Manfred
5
Müller, Stefan
5
Schramm-Klein, Hanna
5
Voeth, Markus
5
Yip, George S.
5
Bolz, Joachim
4
Craig, C. S.
4
Dekimpe, Marnik G.
4
Hewett, Kelly
4
Hünerberg, Reinhard
4
Leonidou, Leonidas C.
4
Mayrhofer, Ulrike
4
McCarthy, Edmund Jerome
4
Moffett, Michael H.
4
Perreault, William D.
4
more ...
less ...
Published in...
All
Internationale Standardlehrbücher der Wirtschafts- und Sozialwissenschaften
2
Handbook of research in international marketing
1
International marketing ; Vol. 1
1
Journal of marketing
1
The Prentice Hall international series in marketing
1
The SAGE handbook of international marketing
1
Source
All
ECONIS (ZBW)
13
Showing
1
-
10
of
13
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
International business : the challenge of global competition
Ball, Donald A.
;
Geringer, John Michael
;
McNett, Jeanne M.
-
2013
-
13th ed
Persistent link: https://www.econbiz.de/10009683953
Saved in:
2
Resource-advantage theory : insights for global marketing strategy research
Griffith, David A.
;
Yeo, ChangSeob
- In:
Handbook of research in international marketing
,
(pp. 158-178)
.
2011
Persistent link: https://www.econbiz.de/10009385444
Saved in:
3
International business : the challenge of global competition
Ball, Donald A.
;
Geringer, John Michael
;
Minor, Michael
; …
-
2010
-
12th ed.
Persistent link: https://www.econbiz.de/10003782043
Saved in:
4
Marketing and the global legal environment
Jain, Subhash C.
;
Bird, Robert
- In:
The SAGE handbook of international marketing
,
(pp. 55-70)
.
2009
Persistent link: https://www.econbiz.de/10003792064
Saved in:
5
Standardization of international marketing strategy : some research hypotheses
Jain, Subhash C.
-
2008
Persistent link: https://www.econbiz.de/10003655495
Saved in:
6
International business : the challenge of global competition
Ball, Donald A.
;
McCulloch, Wendell H.
;
Geringer, John …
-
2008
-
11. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003399111
Saved in:
7
International business : the challenge of global competition
Ball, Donald A.
;
McCulloch, Wendell H.
;
Frantz, Paul L.
; …
-
2006
-
10. ed.
Persistent link: https://www.econbiz.de/10002404890
Saved in:
8
Globales Marketing-Management : eine europäische Perspektive
Keegan, Warren J.
;
Schlegelmilch, Bodo B.
;
Stöttinger, …
-
2002
Persistent link: https://www.econbiz.de/10001647313
Saved in:
9
Global marketing management
Keegan, Warren J.
-
2002
-
7. ed
Persistent link: https://www.econbiz.de/10001543303
Saved in:
10
International business : the challenge of global competition
Ball, Donald A.
;
McCulloch, Wendell H.
;
Frantz, Paul L.
; …
-
2002
-
8. ed
Persistent link: https://www.econbiz.de/10013468882
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->