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person:"Häusel, Hans-Georg"
~language:"eng"
~person:"Reimann, Martin"
~person:"Sánchez-Fernández, Juan"
~subject:"Consumer research"
~subject:"Neuroscience"
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Search: subject_exact:"Neurowissenschaften"
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Consumer research
Neuroscience
Neurowissenschaften
10
Consumer behaviour
8
Konsumentenverhalten
8
Consumer neuroscience
4
Neuroeconomics
4
Neuroökonomie
4
Neuromarketing
3
Advertising effects
2
Communication
2
Decision
2
Entscheidung
2
Kommunikation
2
Werbewirkung
2
Advertising
1
Banner ads
1
Bibliometrics
1
Bibliometrie
1
Brand
1
CSR messages
1
Cognition
1
Consumer ethnocentrism
1
Consumer impulsiveness
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Country of origin
1
Designation of origin
1
Economic psychology
1
Fair-trade
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Habits
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Hedonic banner
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Hedonic price index
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Hedonischer Preisindex
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Herkunftsbezeichnung
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Internet marketing
1
Kognition
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Markenartikel
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Market research
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9
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Häusel, Hans-Georg
Reimann, Martin
Sánchez-Fernández, Juan
Plassmann, Hilke
11
Riedl, René
10
Waldman, David A.
10
Davis, Fred D.
9
Lee, Nick
9
Balthazard, Pierre A.
8
Cerf, Moran
8
Dimoka, Angelika
8
Senior, Carl
8
Becker, William J.
7
Bagozzi, Richard P.
6
Cropanzano, Russell
6
Kenning, Peter
6
Lindebaum, Dirk
6
Léger, Pierre-Majorique
6
Smidts, Ale
6
Karmarkar, Uma R.
5
Randolph, Adriane B.
5
Sanfey, Alan G.
5
Verbeke, Willem J. M. I.
5
Vom Brocke, Jan
5
Bechara, Antoine
4
Boksem, Maarten A. S.
4
Borawska, Anna
4
Boyatzis, Richard E.
4
Butler, Michael J. R.
4
Cavanaugh, J. Michael
4
Giapponi, Catherine C.
4
Golden, Timothy D.
4
Hubert, Marco
4
Maak, Thomas
4
Nicolaou, Nicos
4
Peterson, Suzanne J.
4
Pollak, Seth
4
Spence, Charles
4
Venkatraman, Vinod
4
Voegtlin, Christian
4
Zak, Paul J.
4
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Journal of economic psychology : research in economic psychology and behavioral economics
2
Journal of retailing and consumer services
2
Psychology & marketing
2
Journal of business research : JBR
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of neuroscience, psychology, and economics
1
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ECONIS (ZBW)
10
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1
The application of neuromarketing tools in communication research : a comprehensive review of trends
Casado-Aranda, Luis-Alberto
;
Sánchez-Fernández, Juan
; …
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1737-1756
Persistent link: https://www.econbiz.de/10014338321
Saved in:
2
Commentaries on "Reconsidering the path for neural and physiological methods in consumer psychology"
Hutchinson, J. W.
;
Reimann, Martin
;
Knutson, Brian
; …
- In:
Journal of consumer psychology : JCP ; the official …
34
(
2024
)
1
,
pp. 214-221
Persistent link: https://www.econbiz.de/10014470799
Saved in:
3
It is all about our impulsiveness : hw consumer impulsiveness modulates neural evaluation of hedonic and utilitarian banners
Casado-Aranda, Luis-Alberto
;
Sánchez-Fernández, Juan
; …
- In:
Journal of retailing and consumer services
67
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013364464
Saved in:
4
Is it an error to communicate CSR strategies? : neural differences among consumers when processing CSR messages
Guerrero Medina, Carlos Alberto
;
Martínez-Fiestas, Myriam
- In:
Journal of business research : JBR
126
(
2021
),
pp. 99-112
Persistent link: https://www.econbiz.de/10012494235
Saved in:
5
How consumer ethnocentrism modulates neural processing of domestic and foreign products : a neuroimaging study
Casado-Aranda, Luis-Alberto
;
Sánchez-Fernández, Juan
; …
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012171796
Saved in:
6
The contribution of neuroscience to consumer research : a conceptual framework and empirical review
Solnais, Céline
;
Andreu-Perez, Javier
; …
- In:
Journal of economic psychology : research in economic …
36
(
2013
),
pp. 68-81
Persistent link: https://www.econbiz.de/10009751686
Saved in:
7
How we relate to brands : psychological and neurophysiological insights into consumer-brand relationships
Reimann, Martin
;
Castaño, Raquel
;
Zaichkowsky, Judith Lynne
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
1
,
pp. 128-142
Persistent link: https://www.econbiz.de/10009548885
Saved in:
8
Special issue: Methods in decision neuroscience
Reimann, Martin
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009533013
Saved in:
9
Functional magnetic resonance imaging in consumer research : a review and application
Reimann, Martin
;
Schilke, Oliver
;
Weber, Bernd
; …
- In:
Psychology & marketing
28
(
2011
)
6
,
pp. 608-637
Persistent link: https://www.econbiz.de/10009130502
Saved in:
10
The somatic marker framework as a neurological theory of decision-making : review, conceptual comparisons, and future neuroeconomics research
Reimann, Martin
;
Bechara, Antoine
- In:
Journal of economic psychology : research in economic …
31
(
2010
)
5
,
pp. 767-776
Persistent link: https://www.econbiz.de/10009272607
Saved in:
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