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person:"Helmers, Christian"
~person:"Wilson, Jeremy M."
~subject:"Markenführung"
~subject:"risk"
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Helmers, Christian
Wilson, Jeremy M.
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The journal of brand management : an international journal
3
Business horizons
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Journal of economics & management strategy : JEMS
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ECONIS (ZBW)
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Submarine trademarks
Fink, Carsten
;
Fosfuri, Andrea
;
Helmers, Christian
; …
- In:
Journal of economics & management strategy : JEMS
31
(
2022
)
4
,
pp. 818-840
Persistent link: https://www.econbiz.de/10013463317
Saved in:
2
Brand protection across the enterprise : toward a total-business solution
Wilson, Jeremy M.
;
Grammich, Clifford A.
- In:
Business horizons
63
(
2020
)
3
,
pp. 363-376
Persistent link: https://www.econbiz.de/10012238290
Saved in:
3
The future of brand protection : responding to the global risk
Wilson, Jeremy M.
- In:
The journal of brand management : an international journal
24
(
2017
)
3
,
pp. 271-283
Persistent link: https://www.econbiz.de/10011708570
Saved in:
4
Brand owner approaches to assessing the risk of product counterfeiting
Wilson, Jeremy M.
;
Sullivan, Brandon A.
- In:
The journal of brand management : an international journal
23
(
2016
)
3
,
pp. 327-344
Persistent link: https://www.econbiz.de/10011477748
Saved in:
5
Organizing for brand protection and responding to product counterfeit risk : an analysis of global firms
Wilson, Jeremy M.
;
Grammich, Clifford
;
Chan, Fiona
- In:
The journal of brand management : an international journal
23
(
2016
)
3
,
pp. 345-361
Persistent link: https://www.econbiz.de/10011477753
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