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person:"Herrmann, Andreas"
~person:"Albers, Sönke"
~person:"Belz, Christian"
~person:"Berndt, Ralph"
~person:"Diller, Hermann"
~person:"Gilmore, Audrey"
~person:"Guo, Chiquan"
~person:"McDonald, Malcolm"
~person:"Opresnik, Marc Oliver"
~person:"Reinecke, Sven"
~person:"Simkin, Lyndon"
~subject:"Lieferantenmanagement"
~subject:"Market research"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Bibliography included"
~type_genre:"Hochschulschrift"
~type_genre:"Sammlung"
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Search: subject_exact:"Marketing management"
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Lieferantenmanagement
Market research
Marketing management
78
Marketingmanagement
78
Theorie
20
Theory
20
KMU
12
SME
12
Beziehungsmarketing
11
Deutschland
11
Germany
11
Relationship marketing
11
Consumer behaviour
10
Konsumentenverhalten
10
Marketing
8
Marktforschung
8
Supplier relationship management
6
B-to-B-Marketing
5
Business-to-business marketing
5
Innovation
5
Strategic management
5
Strategisches Management
5
Decision
4
Entscheidung
4
Großbritannien
4
Innovation management
4
Innovationsmanagement
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Market orientation
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Market segmentation
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Marktsegmentierung
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4
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4
United Kingdom
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United States
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Herrmann, Andreas
Albers, Sönke
Belz, Christian
Berndt, Ralph
Diller, Hermann
Gilmore, Audrey
Guo, Chiquan
McDonald, Malcolm
Opresnik, Marc Oliver
Reinecke, Sven
Simkin, Lyndon
Homburg, Christian
8
Di Benedetto, C. Anthony
6
Bruhn, Manfred
5
Lindgreen, Adam
5
Scharf, Andreas
4
Schubert, Bernd
4
Cartwright, Severina
3
Dibb, Sally
3
Eisend, Martin
3
Geersbro, Jens
3
Kumar, Prashant
3
Kumar, V.
3
O'Cass, Aron
3
Sheth, Jagdish N.
3
Simon, Hermann
3
Terho, Harri
3
Ulaga, Wolfgang
3
Wang, Yong Jian
3
Aggarwal, Himanshu
2
Agnihotri, Raj
2
Anees-ur-Rehman, Muhammad
2
Bauer, Hans H.
2
Blankson, Charles
2
Chen, Jing
2
Chen, Ying-Ju
2
Choi, Seung-chan
2
Chung, Jae-eun
2
Conrad, Olaf
2
Cova, Bernard
2
Davies, Iain A.
2
DeSarbo, Wayne
2
Eggert, Andreas
2
Faßnacht, Martin
2
Fischer, Marc
2
Franke, Nikolaus
2
Gaigl, Gerhard
2
Garry, Tony
2
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Industrial marketing management : the international journal for industrial and high-tech firms
2
Marketing intelligence & planning
2
Asia Pacific journal of marketing and logistics
1
International journal of production economics
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business economics : JBE
1
Journal of marketing research : JMR
1
Journal of strategic marketing
1
MSI reports : working paper series
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Neue betriebswirtschaftliche Forschung : Nbf
1
The journal of business & industrial marketing
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ECONIS (ZBW)
14
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1
Market orientation, distributor relationship, and return on assets : optimizing distribution performance for industrial firms
Guo, Chiquan
;
Wang, Yong Jian
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
1
,
pp. 107-123
Persistent link: https://www.econbiz.de/10011529305
Saved in:
2
Is more always better? : an investigation into the relationship between marketing influence and managers' market intelligence dissemination
Hattula, Johannes D.
;
Schmitz, Christian
;
Schmidt, Martin
; …
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
2
,
pp. 179-186
Persistent link: https://www.econbiz.de/10011337505
Saved in:
3
How manufacturer market orientation influences B2B customer satisfaction and retention : empirical investigation of the three market orientation components
Guo, Chiquan
;
Wang, Yong Jian
- In:
The journal of business & industrial marketing
30
(
2015
)
2
,
pp. 182-193
Persistent link: https://www.econbiz.de/10010532053
Saved in:
4
Managerial empathy facilitates egocentric predictions of consumer preferences
Hattula, Johannes D.
;
Herzog, Walter
;
Dahl, Darren W.
; …
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 235-252
Persistent link: https://www.econbiz.de/10010526559
Saved in:
5
Customer engagement planning emerging from the "individualist-collectivist"-framework : an empirical examination in China and UK
Bang, Nguyen
;
Chang, Kirk
;
Simkin, Lyndon
- In:
Marketing intelligence & planning
32
(
2014
)
1
,
pp. 41-65
Persistent link: https://www.econbiz.de/10010252037
Saved in:
6
How to calibrate conventional market-oriented organizational culture in 21st century production-centred firms? : a customer relationship perspective
Guo, Chiquan
;
Wang, Yong Jian
;
Metcalf, Ashley
- In:
International journal of production economics
156
(
2014
),
pp. 235-245
Persistent link: https://www.econbiz.de/10010410217
Saved in:
7
Simulated test marketing in emerging markets : the need to re-think
Korotkov, Nikolay
;
Occhiocupo, Nicoletta
;
Simkin, Lyndon
- In:
Marketing intelligence & planning
31
(
2013
)
7
,
pp. 807-822
Persistent link: https://www.econbiz.de/10010227502
Saved in:
8
Leadership teams rediscover market analysis in seeking competitive advantage and growth during economic uncertainty
Simkin, Lyndon
;
Dibb, Sally
- In:
Journal of strategic marketing
20
(
2012
)
1
,
pp. 45-54
Persistent link: https://www.econbiz.de/10009510634
Saved in:
9
Pipeline management for the acquisition of industrial projects
Söhnchen, Florian
;
Albers, Sönke
- In:
Industrial marketing management : the international …
39
(
2010
)
8
,
pp. 1356-1364
Persistent link: https://www.econbiz.de/10008807114
Saved in:
10
Diagnosing and treating operational and implementation barriers in synoptic marketing planning
Dibb, Sally
;
Simkin, Lyndon
;
Wilson, David C.
- In:
Industrial marketing management : the international …
37
(
2008
)
5
,
pp. 539-553
Persistent link: https://www.econbiz.de/10003736670
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