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person:"Herrmann, Andreas"
~person:"Backhaus, Klaus"
~person:"Esch, Franz-Rudolf"
~person:"Hartley, Steven W."
~person:"Hinson, Robert"
~person:"Tomczak, Torsten"
~type_genre:"Glossar enthalten"
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Search: subject_exact:"Marketingstrategie"
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Marketing
8
Marketing management
8
Marketingmanagement
8
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Book / Working Paper
8
Type of publication (narrower categories)
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Glossar enthalten
Lehrbuch
47
Textbook
40
Article in journal
30
Aufsatz in Zeitschrift
30
Aufsatz im Buch
21
Aufsatzsammlung
21
Book section
21
Bibliografie enthalten
20
Bibliography included
20
Graue Literatur
15
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15
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14
Sammelwerk
14
Glossary included
8
Hochschulschrift
8
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Bibliografie
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Dissertation u.a. Prüfungsschriften
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Herrmann, Andreas
Backhaus, Klaus
Esch, Franz-Rudolf
Hartley, Steven W.
Hinson, Robert
Tomczak, Torsten
Kotler, Philip
16
Armstrong, Gary
11
Perreault, William D.
10
McCarthy, Edmund Jerome
9
Kerin, Roger A.
8
Rudelius, William
7
Cannon, Joseph P.
6
Olson, Jerry C.
4
Peter, Jerome Paul
4
Ferrell, Odies C.
3
Keller, Kevin Lane
3
Kurtz, David L.
3
Pride, William M.
3
Saunders, John A.
3
Winer, Russell S.
3
Wong, Veronica
3
Basteri, Cynthia Gendall
2
Berkowitz, Eric N.
2
Blakeman, Robyn
2
Boone, Louis E.
2
Capon, Noel
2
Chapman, Merrill R.
2
Churchill, Gilbert A.
2
Clark, Brenda
2
Dichtl, Erwin
2
Eckardt, Gordon H.
2
Egan, John
2
Ford, Neil M.
2
Go, Frank M.
2
Hardiman, Marco
2
Hörschgen, Hans
2
Johnston, Mark W.
2
Marshall, Greg W.
2
Nieschlag, Robert
2
Opresnik, Marc Oliver
2
Roberts, Mary Lou
2
Ryan, Damian
2
Sobel, Jennie
2
Wahl, Jörg H. W.
2
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McGraw-Hill Irwin series in marketing
1
McGraw-Hill/Irwin series in marketing
1
The Irwin/McGraw-Hill series in marketing
1
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ECONIS (ZBW)
8
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1
Marketing
Kerin, Roger A.
;
Hartley, Steven W.
-
2017
-
Thirteenth edition
Persistent link: https://www.econbiz.de/10011413853
Saved in:
2
Marketing
Kerin, Roger A.
;
Hartley, Steven W.
;
Rudelius, William
-
2015
-
12. ed.
Persistent link: https://www.econbiz.de/10010362729
Saved in:
3
Marketing
Kerin, Roger A.
;
Hartley, Steven W.
;
Rudelius, William
-
2013
-
11. ed
Persistent link: https://www.econbiz.de/10009565661
Saved in:
4
Marketing
Kerin, Roger A.
;
Hartley, Steven W.
;
Rudelius, William
-
2011
-
10. ed
Persistent link: https://www.econbiz.de/10003887810
Saved in:
5
Marketing
Kerin, Roger A.
;
Hartley, Steven W.
;
Rudelius, William
-
2009
-
9. ed.
Persistent link: https://www.econbiz.de/10003679770
Saved in:
6
Marketing : the core
Kerin, Roger A.
;
Hartley, Steven W.
;
Rudelius, William
-
2007
-
2. ed.
Persistent link: https://www.econbiz.de/10003158640
Saved in:
7
Marketing
Kerin, Roger A.
;
Hartley, Steven W.
;
Berkowitz, Eric N.
; …
-
2006
-
8. ed., internat. ed
Persistent link: https://www.econbiz.de/10002479807
Saved in:
8
Marketing
Kerin, Roger A.
;
Berkowitz, Eric N.
;
Hartley, Steven W.
; …
-
2003
-
7. ed., internat. ed
Persistent link: https://www.econbiz.de/10001667377
Saved in:
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