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person:"Herrmann, Andreas"
~person:"Belz, Christian"
~person:"Berndt, Ralph"
~person:"Diller, Hermann"
~person:"Gilmore, Audrey"
~person:"Hattula, Johannes D."
~person:"McDonald, Malcolm"
~person:"Opresnik, Marc Oliver"
~person:"Reinecke, Sven"
~person:"Simkin, Lyndon"
~person:"Simon, Hermann"
~subject:"Market research"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Bibliography included"
~type_genre:"Case study"
~type_genre:"Hochschulschrift"
~type_genre:"Sammlung"
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Search: subject_exact:"Marketing management"
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Market research
Marketing management
71
Marketingmanagement
71
Theorie
17
Theory
17
Beziehungsmarketing
12
Deutschland
12
Germany
12
Marketing
12
Relationship marketing
12
KMU
11
SME
11
Marktforschung
10
Consumer behaviour
8
Konsumentenverhalten
8
Preismanagement
5
Pricing strategy
5
Decision
4
Entscheidung
4
Großbritannien
4
Innovation
4
Innovation management
4
Innovationsmanagement
4
Marketing theory
4
Marketingtheorie
4
Strategic management
4
Strategisches Management
4
United Kingdom
4
Automotive industry
3
Competitive advantage
3
Führungskräfte
3
Kfz-Industrie
3
Lieferantenmanagement
3
Managers
3
Market segmentation
3
Marktsegmentierung
3
Supplier relationship management
3
Unternehmen
3
Welt
3
Wettbewerbsvorteil
3
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8
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Aufsatz in Zeitschrift
Bibliography included
Case study
Hochschulschrift
Sammlung
Article in journal
8
Collection of articles of several authors
3
Sammelwerk
3
Aufsatzsammlung
2
Bibliografie enthalten
2
Lehrbuch
2
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2
Arbeitspapier
1
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German
5
English
5
Author
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Herrmann, Andreas
Belz, Christian
Berndt, Ralph
Diller, Hermann
Gilmore, Audrey
Hattula, Johannes D.
McDonald, Malcolm
Opresnik, Marc Oliver
Reinecke, Sven
Simkin, Lyndon
Simon, Hermann
Bieger, Thomas
5
Scharf, Andreas
4
Schubert, Bernd
4
Di Benedetto, C. Anthony
3
Homburg, Christian
3
Kumar, Prashant
3
Lindgreen, Adam
3
Sheth, Jagdish N.
3
Choi, Seung-chan
2
Conrad, Olaf
2
DeSarbo, Wayne
2
Eisend, Martin
2
Fischer, Marc
2
Geersbro, Jens
2
Gierl, Heribert
2
Grötschel, Ann-Kathrin
2
Harker, Patrick T.
2
Hehn, Patrick
2
Helm, Roland
2
Huber, Bernd
2
Ingenbleek, Paul T. M.
2
Jaworski, Bernard J.
2
Kohli, Ajay Kumar
2
Krinner, Stephanie
2
Kumar, V.
2
Peñaloza, Lisa
2
Poggenpohl, Marcus
2
Roberts, John H.
2
Röhle, Matthias
2
Schulz, Bernhard
2
Sharma, Amalesh
2
Srinivasan, Shuba
2
Trijp, Hans van
2
Wagner, Udo
2
Wildner, Raimund
2
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Published in...
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Marketing intelligence & planning
2
Harvard-Manager : Periodikum zu Theorie u. Praxis d. Managements
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business economics : JBE
1
Journal of marketing research : JMR
1
Journal of strategic marketing
1
Neue betriebswirtschaftliche Forschung : Nbf
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
Wissenschaft & Praxis
1
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ECONIS (ZBW)
10
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1
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10
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1
Is more always better? : an investigation into the relationship between marketing influence and managers' market intelligence dissemination
Hattula, Johannes D.
;
Schmitz, Christian
;
Schmidt, Martin
; …
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
2
,
pp. 179-186
Persistent link: https://www.econbiz.de/10011337505
Saved in:
2
Managerial empathy facilitates egocentric predictions of consumer preferences
Hattula, Johannes D.
;
Herzog, Walter
;
Dahl, Darren W.
; …
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 235-252
Persistent link: https://www.econbiz.de/10010526559
Saved in:
3
Customer engagement planning emerging from the "individualist-collectivist"-framework : an empirical examination in China and UK
Bang, Nguyen
;
Chang, Kirk
;
Simkin, Lyndon
- In:
Marketing intelligence & planning
32
(
2014
)
1
,
pp. 41-65
Persistent link: https://www.econbiz.de/10010252037
Saved in:
4
Simulated test marketing in emerging markets : the need to re-think
Korotkov, Nikolay
;
Occhiocupo, Nicoletta
;
Simkin, Lyndon
- In:
Marketing intelligence & planning
31
(
2013
)
7
,
pp. 807-822
Persistent link: https://www.econbiz.de/10010227502
Saved in:
5
Leadership teams rediscover market analysis in seeking competitive advantage and growth during economic uncertainty
Simkin, Lyndon
;
Dibb, Sally
- In:
Journal of strategic marketing
20
(
2012
)
1
,
pp. 45-54
Persistent link: https://www.econbiz.de/10009510634
Saved in:
6
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
Simon, Hermann
(
ed.
);
Homburg, Christian
(
contributor
)
-
1998
-
3., aktualisierte und erw. Aufl.
Persistent link: https://www.econbiz.de/10000666048
Saved in:
7
Nachfrageorientierte Produktgestaltung : ein Ansatz auf Basis der "means-end"-Theorie
Herrmann, Andreas
-
1996
Persistent link: https://www.econbiz.de/10000610473
Saved in:
8
Eine Methode zur Abgrenzung von Märkten
Bauer, Hans H.
- In:
Journal of business economics : JBE
62
(
1992
)
12
,
pp. 1341-1360
Persistent link: https://www.econbiz.de/10001135310
Saved in:
9
Wie Unternehmen ihre Produkte genauer positionieren : Kunden- u. Konkurrenzanalyse in hochentwickelten Industriegütermärkten
Sebastian, Karl-Heinz
- In:
Harvard-Manager : Periodikum zu Theorie u. Praxis d. …
11
(
1989
)
1
,
pp. 89-97
Persistent link: https://www.econbiz.de/10001057121
Saved in:
10
Eintrittsbarrieren und Eintrittsstrategien im japanischen Markt
Simon, Hermann
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
37
(
1985
)
11
,
pp. 943-955
Persistent link: https://www.econbiz.de/10001006815
Saved in:
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