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person:"Herrmann, Andreas"
~person:"Belz, Christian"
~person:"Diller, Hermann"
~person:"Frömbling, Simone"
~person:"Hunt, Shelby D."
~person:"McDonald, Malcolm"
~person:"Meffert, Heribert"
~person:"Opresnik, Marc Oliver"
~person:"Sander, Matthias"
~subject:"Beziehungsmarketing"
~subject:"Consumers"
~subject:"Kundenbindung"
~subject:"Markenführung"
~subject:"Marketingtheorie"
~subject:"Marktsegmentierung"
~subject:"Pricing strategy"
~subject:"Theory"
~type:"article"
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Beziehungsmarketing
Consumers
Kundenbindung
Markenführung
Marketingtheorie
Marktsegmentierung
Pricing strategy
Theory
Marketing management
76
Marketingmanagement
76
Theorie
21
Deutschland
13
Germany
13
Brand management
10
Marketing theory
10
Marketing
8
Marketing strategy
6
Relationship marketing
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Strategic management
6
Strategisches Management
6
Preismanagement
5
Innovation
4
Strategic marketing
4
Business process management
3
Competitive advantage
3
Consumer behaviour
3
Consumer goods marketing
3
Environmental management
3
Innovation management
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Innovationsmanagement
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Konsumentenverhalten
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Konsumgütermarketing
3
Market research
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Marktforschung
3
Physical distribution
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Product quality
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Produktqualität
3
Prozessmanagement
3
Resource-advantage theory
3
Umweltmanagement
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marketing strategy
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German
29
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Herrmann, Andreas
Belz, Christian
Diller, Hermann
Frömbling, Simone
Hunt, Shelby D.
McDonald, Malcolm
Meffert, Heribert
Opresnik, Marc Oliver
Sander, Matthias
Kumar, V.
19
Homburg, Christian
13
Melewar, T. C.
13
Kitchen, Philip J.
12
Laukkanen, Tommi
11
Gierl, Heribert
10
Bauer, Hans H.
9
Ko, Eunju
9
Terho, Harri
9
O'Cass, Aron
8
Palmatier, Robert W.
8
Schultz, Don E.
8
Tadajewski, Mark
8
Verhoef, Peter C.
8
Vrontis, Demetris
8
Yan, Ruiliang
8
Baumgarth, Carsten
7
Bruhn, Manfred
7
Dibb, Sally
7
Foroudi, Pantea
7
Grönroos, Christian
7
Keller, Kevin Lane
7
Kirchgeorg, Manfred
7
Quach, Sara
7
Ratten, Vanessa
7
Reijonen, Helen
7
Urde, Mats
7
Wensley, Robin
7
Šerić, Maja
7
Ahlert, Dieter
6
Balmer, John M. T.
6
Bang, Nguyen
6
Carpenter, Gregory S.
6
Chen, Jing
6
Hirvonen, Saku
6
Kleinaltenkamp, Michael
6
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AMS review : official publication of the Academy of Marketing Science
5
Marketing : ZFP ; journal of research and management
3
Erfolgreich mit den Großen des Marketings : [Best of Marketing]
2
Journal of business economics : JBE
2
Journal of marketing management : MM
2
(1995). - VIII, 298 S. : graph. Darst. - Enth. 14 Beitr.
1
Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
1
Does marketing need reform? : fresh perspectives on the future
1
Effectiveness, efficiency and accountability in philanthropy : what lessons can be learned from the corporate world? ; International Foundation Management Symposium 2005
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
1
Harvard-Business-Manager : das Wissen der Besten
1
Innovation Driven Marketing : vom Trend zur innovativen Marketinglösung
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
1
Markenführung im Billigzeitalter : Wertevernichtung - Spirale ohne Ende
1
Marketing : metaphors and metamorphosis
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Marktforschung & Management : M & M ; Zeitschrift für marktorientierte Unternehmenspolitik
1
Marktorientiertes Umweltmanagement
1
Mensch, Technik, Umwelt : Sommeruniversität Münster/Osnabrück 1994
1
Märkte im Dialog : die Messen der dritten Generation
1
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
1
Relationship marketing : gaining competitive advantage through customer satisfaction and customer retention
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
The marketing book
1
Total-Quality-Management ; 1
1
Unternehmen im Wandel - Change Management : mit 11 Tabellen
1
Verkehrsdienstleistungsmarketing : marktorientierte Unternehmensführung bei der Deutschen Bahn AG
1
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
1
Zeitschrift für Planung : ZP
1
Ökonomie contra Ökologie? : Wirtschaftsethische Beiträge zu Umweltfragen
1
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ECONIS (ZBW)
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1
Viewpoint: a big opportunity for interactive marketing post-COVID-19
McDonald, Malcolm
- In:
Journal of research in interactive marketing : …
16
(
2022
)
1
,
pp. 15-21
Persistent link: https://www.econbiz.de/10012880157
Saved in:
2
The marketing discipline's troubled trajectory : the manifesto conversation, candidates for central focus, and prognosis for renewal
Hunt, Shelby D.
;
Madhavaram, Sreedhar
;
Hatfield, Hunter N.
- In:
AMS review : official publication of the Academy of …
12
(
2022
)
3/4
,
pp. 139-156
Persistent link: https://www.econbiz.de/10014225827
Saved in:
3
Commentary: advancing marketing strategy in the marketing discipline and beyond
Jaworski, Bernard J.
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 63-70
Persistent link: https://www.econbiz.de/10011883311
Saved in:
4
The prospects for marketing strategy and the marketing discipline in Era V : is the prognosis promising or problematic?
Hunt, Shelby D.
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 86-95
Persistent link: https://www.econbiz.de/10011883324
Saved in:
5
Strategic marketing, sustainability, the triple bottom line, and resource-advantage (R-A) theory : securing the foundations of strategic marketing theory and research
Hunt, Shelby D.
- In:
AMS review : official publication of the Academy of …
7
(
2017
)
1/2
,
pp. 52-66
Persistent link: https://www.econbiz.de/10011741534
Saved in:
6
The theoretical foundations of strategic marketing and marketing strategy : foundational premises, R-A theory, three fundamental strategies, and societal welfare
Hunt, Shelby D.
- In:
AMS review : official publication of the Academy of …
5
(
2015
)
3/4
,
pp. 61-77
Persistent link: https://www.econbiz.de/10011429264
Saved in:
7
Commentary on Shelby Hunt's "The theoretical foundations of strategic marketing and marketing strategy : foundational premises, R-A theory, three fundamental strategies, and societ...
Morgan, Neil A.
- In:
AMS review : official publication of the Academy of …
5
(
2015
)
3/4
,
pp. 91-97
Persistent link: https://www.econbiz.de/10011429342
Saved in:
8
Relaunch : Begriff und Abgrenzung
Opresnik, Marc Oliver
- In:
Praxishandbuch Relaunch : Potenziale vorhandener Marken …
,
(pp. 15-29)
.
2013
Persistent link: https://www.econbiz.de/10011447458
Saved in:
9
Explaining empirically successful marketing theories : the inductive realist model, approximate truth, and market orientation
Hunt, Shelby D.
- In:
AMS review : official publication of the Academy of …
2
(
2012
)
1
,
pp. 5-18
Persistent link: https://www.econbiz.de/10009678944
Saved in:
10
MIR talks to Pieter Nota, executive board member Beiersdorf AG
Diller, Hermann
;
Nota, Pieter
- In:
GfK marketing intelligence review : Marketingforschung …
2
(
2010
)
1
,
pp. 54-60
Persistent link: https://www.econbiz.de/10003982252
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