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person:"Herrmann, Andreas"
~person:"Esch, Franz-Rudolf"
~person:"Hartley, Steven W."
~person:"Hinson, Robert"
~person:"Tomczak, Torsten"
~type_genre:"CD-ROM, DVD"
~type_genre:"Glossar enthalten"
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Marketing
8
Marketing management
8
Marketingmanagement
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Herrmann, Andreas
Esch, Franz-Rudolf
Hartley, Steven W.
Hinson, Robert
Tomczak, Torsten
Kotler, Philip
16
Armstrong, Gary
11
Perreault, William D.
10
McCarthy, Edmund Jerome
9
Kerin, Roger A.
8
Rudelius, William
7
Cannon, Joseph P.
6
Olson, Jerry C.
4
Peter, Jerome Paul
4
Best, Roger J.
3
Ferrell, Odies C.
3
Johnston, Mark W.
3
Keller, Kevin Lane
3
Kurtz, David L.
3
Marshall, Greg W.
3
Pride, William M.
3
Saunders, John A.
3
Walker, Orville C.
3
Winer, Russell S.
3
Wong, Veronica
3
Basteri, Cynthia Gendall
2
Berkowitz, Eric N.
2
Blakeman, Robyn
2
Boone, Louis E.
2
Capon, Noel
2
Chapman, Merrill R.
2
Churchill, Gilbert A.
2
Clark, Brenda
2
Clow, Kenneth E.
2
Dichtl, Erwin
2
Eckardt, Gordon H.
2
Egan, John
2
Ford, Neil M.
2
Go, Frank M.
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Hardiman, Marco
2
Hawkins, Del I.
2
Hörschgen, Hans
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McGraw-Hill Irwin series in marketing
1
McGraw-Hill/Irwin series in marketing
1
The Irwin/McGraw-Hill series in marketing
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ECONIS (ZBW)
8
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1
Marketing
Kerin, Roger A.
;
Hartley, Steven W.
-
2017
-
Thirteenth edition
Persistent link: https://www.econbiz.de/10011413853
Saved in:
2
Marketing
Kerin, Roger A.
;
Hartley, Steven W.
;
Rudelius, William
-
2015
-
12. ed.
Persistent link: https://www.econbiz.de/10010362729
Saved in:
3
Marketing
Kerin, Roger A.
;
Hartley, Steven W.
;
Rudelius, William
-
2013
-
11. ed
Persistent link: https://www.econbiz.de/10009565661
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4
Marketing
Kerin, Roger A.
;
Hartley, Steven W.
;
Rudelius, William
-
2011
-
10. ed
Persistent link: https://www.econbiz.de/10003887810
Saved in:
5
Marketing
Kerin, Roger A.
;
Hartley, Steven W.
;
Rudelius, William
-
2009
-
9. ed.
Persistent link: https://www.econbiz.de/10003679770
Saved in:
6
Marketing : the core
Kerin, Roger A.
;
Hartley, Steven W.
;
Rudelius, William
-
2007
-
2. ed.
Persistent link: https://www.econbiz.de/10003158640
Saved in:
7
Marketing
Kerin, Roger A.
;
Hartley, Steven W.
;
Berkowitz, Eric N.
; …
-
2006
-
8. ed., internat. ed
Persistent link: https://www.econbiz.de/10002479807
Saved in:
8
Marketing
Kerin, Roger A.
;
Berkowitz, Eric N.
;
Hartley, Steven W.
; …
-
2003
-
7. ed., internat. ed
Persistent link: https://www.econbiz.de/10001667377
Saved in:
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