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person:"Herrmann, Andreas"
~person:"Hartley, Steven W."
~person:"Hinson, Robert"
~person:"Kotler, Philip"
~person:"Peter, Jerome Paul"
~person:"Wiedmann, Klaus-Peter"
~subject:"USA"
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Search: subject_exact:"Marketingstrategie"
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Marketing management
199
Marketingmanagement
199
Marketing
125
Theorie
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26
Marketingtheorie
26
United States
22
Consumer behaviour
19
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16
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16
Strategisches Management
16
Marketingstrategie
14
Marktforschung
14
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11
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11
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11
Online-Marketing
9
Internet marketing
8
Management
8
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8
Beziehungsmarketing
7
Brand management
7
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Herrmann, Andreas
Hartley, Steven W.
Hinson, Robert
Kotler, Philip
Peter, Jerome Paul
Wiedmann, Klaus-Peter
Kaiser, Harry M.
12
Hawkins, Del I.
8
Kumar, V.
7
Perreault, William D.
7
Keller, Kevin Lane
6
Mothersbaugh, David L.
6
Newman, Bruce I.
5
Song, Michael
5
Armstrong, Gary
4
Best, Roger J.
4
Boyd, Harper W.
4
Gupta, Sunil
4
Hartley, Robert F.
4
Hult, G. Tomas M.
4
Kitchen, Philip J.
4
Korzenny, Felipe
4
Lamb, Charles W.
4
Lindgreen, Adam
4
McCarthy, Edmund Jerome
4
Anderson, Kym
3
Bellin, Howard
3
Blankson, Charles
3
Boone, Louis E.
3
Bresnahan, Timothy F.
3
Brettel, Malte
3
Calantone, Roger J.
3
Cannon, Joseph P.
3
Carpenter, Gregory S.
3
Damania, Richard
3
Day, George S.
3
Duncan, Delbert J.
3
Ehrlich, Evelyn
3
Fanelli, Duke
3
Jackson, Lee Ann
3
Jaworski, Bernard J.
3
Knittel, Christopher R.
3
Kohli, Ajay Kumar
3
Korzenny, Betty Ann
3
Kurtz, David L.
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Gottfried Wilhelm Leibniz Universität Hannover
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AMS review : official publication of the Academy of Marketing Science
1
Legends in marketing
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Neue betriebswirtschaftliche Forschung : Nbf
1
Prentice Hall marketing
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ECONIS (ZBW)
22
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1
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1
In the sense of product and communication design : investigating the role of sensory-related design benefits in marketing management
Bettels, Jannick
-
2019
Persistent link: https://www.econbiz.de/10012041487
Saved in:
2
Why broadened marketing has enriched marketing
Kotler, Philip
- In:
AMS review : official publication of the Academy of …
8
(
2018
)
1/2
,
pp. 20-22
Persistent link: https://www.econbiz.de/10011919210
Saved in:
3
A framework for marketing management
Kotler, Philip
-
2016
-
Sixth edition, global edition
Persistent link: https://www.econbiz.de/10011286371
Saved in:
4
Legends in marketing
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503416
Saved in:
5
A framework for marketing management
Kotler, Philip
;
Keller, Kevin Lane
-
2012
-
5. ed., international ed.
Persistent link: https://www.econbiz.de/10009373766
Saved in:
6
Consumer behavior & marketing strategy
Peter, Jerome Paul
;
Olson, Jerry C.
-
2010
-
9. ed.
Persistent link: https://www.econbiz.de/10003881387
Saved in:
7
A framework for marketing management
Kotler, Philip
;
Keller, Kevin Lane
-
2009
-
4. ed., internat. ed.
Persistent link: https://www.econbiz.de/10013477003
Saved in:
8
Consumer behavior and marketing strategy
Peter, Jerome Paul
;
Olson, Jerry C.
-
2008
-
8. ed., [internat. ed.]
Persistent link: https://www.econbiz.de/10003451556
Saved in:
9
Strategic marketing for health care organizations : building a customer-driven health system
Kotler, Philip
-
2008
-
1st ed.
Persistent link: https://www.econbiz.de/10003591271
Saved in:
10
Principles of marketing
Kotler, Philip
;
Armstrong, Gary
-
2008
-
12. ed.
Persistent link: https://www.econbiz.de/10013474853
Saved in:
1
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