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person:"Herrmann, Andreas"
~person:"Hartley, Steven W."
~person:"Hinson, Robert"
~person:"Peter, Jerome Paul"
~person:"Wiedmann, Klaus-Peter"
~subject:"Verbraucherverhalten"
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Search: subject_exact:"Marketingstrategie"
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Verbraucherverhalten
Marketing management
111
Marketingmanagement
111
Marketing
50
Theorie
30
Theory
30
Consumer behaviour
18
Konsumentenverhalten
18
Deutschland
15
Germany
15
Market research
12
Marktforschung
12
Emerging economies
11
Schwellenländer
11
Brand management
7
Markenführung
7
Marketingstrategie
7
Strategisches Management
7
Beziehungsmarketing
6
Corporate Social Responsibility
6
Corporate social responsibility
6
Relationship marketing
6
USA
6
United States
6
Brand image
5
Internet marketing
5
Markenimage
5
Online-Marketing
5
Social Web
5
Social web
5
Africa
4
Afrika
4
Ghana
4
Public relations
4
Strategic management
4
Unternehmenskultur
4
Öffentlichkeitsarbeit
4
Communication
3
Corporate culture
3
Customer satisfaction
3
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Book / Working Paper
8
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Glossar enthalten
3
Glossary included
3
Lehrbuch
3
Textbook
3
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English
8
Author
All
Herrmann, Andreas
Hartley, Steven W.
Hinson, Robert
Peter, Jerome Paul
Wiedmann, Klaus-Peter
Olson, Jerry C.
8
Schneider, Willy
8
Hawkins, Del I.
6
Mothersbaugh, David L.
4
Balderjahn, Ingo
3
Fritz, Wolfgang
3
Hill, Ronald Paul
3
Langan, Ryan
3
Riekhof, Hans-Christian
3
Adam, Richard
2
Bazil, Vazrik
2
Bernigau, Sven
2
Best, Roger J.
2
Blümelhuber, Christian
2
Diamantopoulos, Adamantios
2
Foxall, Gordon R.
2
Grunert, Klaus G.
2
Helmke, Stefan
2
Hildebrandt, Lutz
2
Howard, John Arnold
2
Häusel, Hans-Georg
2
Klaus, Florian
2
Krishna, Aradhna
2
Lebok, Uwe
2
Marshall, David William
2
Mohr, Ernst
2
Mothersbaugh, Linda L.
2
Ohnemus, Ralph
2
Revella, Adele
2
Rode, Friedrich A.
2
Samli, A. Coskun
2
Scherberich, John Uwe
2
Schnaars, Steven P.
2
Scholderer, Joachim
2
Tharp, Marye C.
2
Uebel, Matthias
2
Vella, Kevin J.
2
Waßmann, Jan
2
Wuyts, Stefan
2
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Published in...
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McGraw-Hill/Irwin series in marketing
2
McGraw-Hill higher education
1
Source
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ECONIS (ZBW)
5
USB Cologne (EcoSocSci)
3
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1
Consumer behavior & marketing strategy
Peter, Jerome Paul
;
Olson, Jerry C.
-
2010
-
9. ed.
Persistent link: https://www.econbiz.de/10003881387
Saved in:
2
Consumer behavior & marketing strategy
Peter, Jerome Paul
;
Olson, Jerry C.
-
2010
-
9. ed.
Persistent link: https://www.econbiz.de/10004453229
Saved in:
3
Consumer behavior and marketing strategy
Peter, Jerome Paul
;
Olson, Jerry C.
-
2008
-
8. ed., [internat. ed.]
Persistent link: https://www.econbiz.de/10003451556
Saved in:
4
Consumer behavior and marketing strategy
Peter, Jerome Paul
;
Olson, Jerry C.
-
2005
-
7. ed
Persistent link: https://www.econbiz.de/10001855752
Saved in:
5
Consumer behavior and marketing strategy
Peter, Jerome Paul
;
Olson, Jerry C.
-
2002
-
6. ed., internat. ed.
Persistent link: https://www.econbiz.de/10001570010
Saved in:
6
Consumer behaviour and marketing strategy
Peter, Jerome Paul
;
Olson, Jerry C.
;
Grunert, Klaus G.
-
1999
-
European ed.
Persistent link: https://www.econbiz.de/10004139505
Saved in:
7
Consumer behavior and marketing strategy
Peter, Jerome Paul
;
Olson, Jerry C.
;
Grunert, Klaus G.
-
1999
-
European ed.
Persistent link: https://www.econbiz.de/10013481875
Saved in:
8
Consumer behavior and marketing strategy
Peter, Jerome Paul
;
Olson, Jerry C.
-
1993
-
3. ed.
Persistent link: https://www.econbiz.de/10004191963
Saved in:
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