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person:"Jabbar, Mohammad A."
~person:"Armstrong, Gary"
~person:"McDonald, Malcolm"
~person:"O'Malley, Lisa"
~type_genre:"Aufsatz in Zeitschrift"
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10
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3
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Jabbar, Mohammad A.
Armstrong, Gary
McDonald, Malcolm
O'Malley, Lisa
Vrontis, Demetris
16
Leeflang, Peter
15
Lim, Weng Marc
14
Kumar, V.
13
Laczniak, Gene R.
13
Layton, Roger A.
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Shultz, Clifford J.
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10
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10
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9
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9
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8
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8
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7
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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ECONIS (ZBW)
10
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1
Customer mindset metrics : a systematic evaluation of the net promoter score (NPS) vs. alternative calculation methods
Baehre, Sven
;
O'Dwyer, Michele
;
O'Malley, Lisa
;
Story, …
- In:
Journal of business research : JBR
149
(
2022
),
pp. 353-362
Persistent link: https://www.econbiz.de/10013325614
Saved in:
2
Special issue: Academy of Marketing Annual Conference 2015 : the magic of Marketing
O'Malley, Lisa
(
ed.
);
Lichrou, Maria
(
ed.
); …
-
Academy of Marketing / Conference <48., 2015, Limerick, …
-
2016
Persistent link: https://www.econbiz.de/10011595539
Saved in:
3
Editorial: academy of Marketing Conference 2015 : the magic of marketing
O'Malley, Lisa
;
Lichrou, Maria
;
Patterson, Maurice
- In:
Journal of marketing management : MM
32
(
2016
)
9/10
,
pp. 807-810
Persistent link: https://www.econbiz.de/10011597194
Saved in:
4
Marketing in B2B organisations : as it is, as it should be - a commentary for change
McDonald, Malcolm
- In:
The journal of business & industrial marketing
31
(
2016
)
8
,
pp. 961-970
Persistent link: https://www.econbiz.de/10011596920
Saved in:
5
Relational marketing : development, debates and directions
O'Malley, Lisa
- In:
Journal of marketing management : MM
30
(
2014
)
11/12
,
pp. 1220-1238
Persistent link: https://www.econbiz.de/10010433927
Saved in:
6
Moving beyond binary opposition : exploring the tapestry of gender in consumer research and marketing
Bettany, Shona
;
Dobscha, Susan
;
O'Malley, Lisa
; …
- In:
Marketing theory
10
(
2010
)
1
,
pp. 3-28
Persistent link: https://www.econbiz.de/10003964023
Saved in:
7
Motherhood, marketization, and consumer vulnerability
Davies, Andrea
;
Dobscha, Susan
;
Geiger, Susi
; …
- In:
Journal of macromarketing : examining the interactions …
30
(
2010
)
4
,
pp. 384-397
Persistent link: https://www.econbiz.de/10008758106
Saved in:
8
A brief review of marketing accountability, and a research agenda
McDonald, Malcolm
- In:
The journal of business & industrial marketing
25
(
2010
)
5
,
pp. 383-394
Persistent link: https://www.econbiz.de/10008655565
Saved in:
9
The future of marketing : brightest star in the firmament, or a fading meteor? some hypotheses and a research agenda
McDonald, Malcolm
- In:
Journal of marketing management : MM
25
(
2009
)
5/6
,
pp. 431-450
Persistent link: https://www.econbiz.de/10003874130
Saved in:
10
Death of a metaphor: reviewing the "marketing as relationships" fram
O'Malley, Lisa
;
Patterson, Maurice
;
Kelly-Holmes, Helen
- In:
Marketing theory
8
(
2008
)
2
,
pp. 167-187
Persistent link: https://www.econbiz.de/10003731427
Saved in:
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