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person:"Khare, Arpita"
~isPartOf:"Journal of promotion management : JPM"
~person:"Phau, Ian"
~person:"Stavins, Joanna"
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Consumer behaviour
6
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6
Brand
2
Brand image
2
Brand management
2
Markenartikel
2
Markenführung
2
Markenimage
2
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Australien
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Television advertising
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attitude
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brand strategies
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competitive advantage
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consumer aspirations
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consumer perception
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consumer product knowledge
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consumer risks
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Khare, Arpita
Phau, Ian
Stavins, Joanna
Chung, Hwiman
4
Ahn, Euijin
3
Arli, Denni
3
Lee, Sang Yeal
3
Loureiro, Sandra Maria Correia
3
Vrontis, Demetris
3
Arora, Amit
2
Arora, Anshu
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2
Cheah, Isaac
2
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Divine, Richard L.
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Dix, Steve
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Dodoo, Naa Amponsah
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Manickam, Sakkthivel A.
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McClung, Steven
2
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Muehling, Darrel D.
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Muralidharan, Sidharth
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Notarantonio, Elaine M.
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Park, Jae Hee
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Podnar, Klement
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Quigley, Charles J.
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Sampaio, Cláudio Hoffmann
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Santini, Fernando de Oliveira
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1
Agrawal, Rajat
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1
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Journal of promotion management : JPM
Working papers / Federal Reserve Bank of Boston
15
Journal of international consumer marketing
12
Journal of fashion marketing and management
11
Marketing Intelligence & Planning
11
Marketing intelligence & planning
11
International journal of business competition and growth : IJBCG
10
FRB of Boston Working Paper
9
Research Data Reports Paper
7
Journal of business research : JBR
5
Journal of global marketing
5
Journal of retailing and consumer services
5
FRB of Boston Public Policy Discussion Paper
4
Journal of Fashion Marketing and Management: An International Journal
4
Journal of payments strategy & systems
4
Journal of targeting, measurement and analysis for marketing
4
Public policy discussion papers
4
The international review of retail, distribution and consumer research
4
The journal of brand management : an international journal
4
Australasian marketing journal
3
International journal of Indian culture and business management
3
International journal of consumer studies
3
International journal of services and operations management
3
Journal of marketing analytics : JMA
3
Asia Pacific Journal of Marketing and Logistics
2
Asia Pacific journal of marketing and logistics
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Country of origin effect : looking back and moving forward
2
Direct marketing : an international journal
2
European journal of marketing : EJM
2
International journal of business and emerging markets : IJBEM
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of retail & distribution management
2
Journal of Research in Interactive Marketing
2
Journal of banking & finance
2
Journal of customer behaviour
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of internet commerce
2
New England economic review
2
Strategic change
2
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ECONIS (ZBW)
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1
Development and validation of consumers' need for ingredient authenticity (CNIA scale)
Zainol, Zahirah
;
Phau, Ian
;
Cheah, Isaac
- In:
Journal of promotion management : JPM
24
(
2018
)
3
,
pp. 376-397
Persistent link: https://www.econbiz.de/10011875430
Saved in:
2
Revisiting country image : examining the determinants towards consumers' purchase intention of high technological products
Nai, Israel
;
Cheah, Isaac
;
Phau, Ian
- In:
Journal of promotion management : JPM
24
(
2018
)
3
,
pp. 420-440
Persistent link: https://www.econbiz.de/10011875435
Saved in:
3
Investigating the drivers of consumer acceptance and response of SMS advertising
Dix, Steve
;
Phau, Ian
;
Jamieson, Kyle
;
Shimul, Anwar Sadat
- In:
Journal of promotion management : JPM
23
(
2017
)
1
,
pp. 62-79
Persistent link: https://www.econbiz.de/10011729465
Saved in:
4
Keeping up with the Kardashians : consumers' intention to engage in cosmetic surgery
Sood, Abhinav
;
Quintal, Vanessa
;
Phau, Ian
- In:
Journal of promotion management : JPM
23
(
2017
)
2
,
pp. 185-206
Persistent link: https://www.econbiz.de/10011729509
Saved in:
5
Examining consumer risk perceptions of prototypical brands versus me-too brands
Quintal, Vanessa
;
Phau, Ian
- In:
Journal of promotion management : JPM
20
(
2014
)
2
,
pp. 115-135
Persistent link: https://www.econbiz.de/10010373183
Saved in:
6
Television advertising avoidance : advancing research methodology
Dix, Steve
;
Phau, Ian
- In:
Journal of promotion management : JPM
16
(
2010
)
1/2
,
pp. 114-133
Persistent link: https://www.econbiz.de/10003974802
Saved in:
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