//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
person:"Kotler, Philip"
~person:"Backhaus, Klaus"
~person:"Chadraba, Petr"
~person:"Sheth, Jagdish N."
~subject:"Internationales Marketing"
~subject:"Konsumentenverhalten"
~subject:"Marketingtheorie"
~subject:"Nonprofit-Organisation"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Market-orientated perspective"
Narrow search
Delete all filters
| 8 applied filters
Year of publication
From:
To:
Subject
All
Internationales Marketing
Konsumentenverhalten
Marketingtheorie
Nonprofit-Organisation
Marketing management
160
Marketingmanagement
160
Marketing
84
Marketing theory
37
Theorie
37
Theory
37
USA
16
United States
16
Consumer behaviour
14
Strategisches Management
14
Deutschland
11
Germany
11
International marketing
11
Strategic management
10
Management
9
International market entry
8
Internationaler Markteintritt
8
Betriebswirtschaftslehre
7
Beziehungsmarketing
7
Business economics
7
Marktforschung
7
Relationship marketing
7
Marketingstrategie
6
Nonprofit organization
6
Market research
5
Online-Marketing
5
Soziomarketing
5
B-to-B-Marketing
4
Business-to-business marketing
4
Corporate Social Responsibility
4
Corporate social responsibility
4
Internet marketing
4
Nonprofit marketing
4
Nonprofit-Marketing
4
Rajan Varadarajan
4
Social marketing
4
more ...
less ...
Online availability
All
Undetermined
6
Type of publication
All
Book / Working Paper
48
Article
13
Type of publication (narrower categories)
All
Lehrbuch
26
Textbook
22
Article in journal
11
Aufsatz in Zeitschrift
11
Collection of articles of several authors
7
Festschrift
7
Sammelwerk
7
Collection of articles written by one author
6
Sammlung
6
Bibliografie enthalten
5
Bibliography included
5
Case study
3
Fallstudie
3
Glossar enthalten
3
Glossary included
3
Mehrbändiges Werk
3
Multi-volume publication
3
Aufsatzsammlung
2
Conference proceedings
2
Graue Literatur
2
Konferenzschrift
2
Non-commercial literature
2
Aufsatz im Buch
1
Book section
1
Einführung
1
Handbook
1
Handbuch
1
Reprint
1
more ...
less ...
Language
All
English
46
German
16
Author
All
Kotler, Philip
Backhaus, Klaus
Chadraba, Petr
Sheth, Jagdish N.
Homburg, Christian
24
Keller, Kevin Lane
19
Kumar, V.
14
Perreault, William D.
14
Sander, Matthias
13
McCarthy, Edmund Jerome
12
Berndt, Ralph
11
Fantapié Altobelli, Claudia
11
Kleinaltenkamp, Michael
11
Kuß, Alfred
10
Melewar, T. C.
10
Hawkins, Del I.
9
Meissner, Hans Günther
9
Rajagopal
9
Vrontis, Demetris
9
Best, Roger J.
8
Bruhn, Manfred
8
Cannon, Joseph P.
8
Esch, Franz-Rudolf
8
Gierl, Heribert
8
Kitchen, Philip J.
8
Ko, Eunju
8
Spann, Martin
8
Walker, Orville C.
8
Bauer, Hans H.
7
Dekimpe, Marnik G.
7
Douglas, Susan P.
7
Hunt, Shelby D.
7
Kirchgeorg, Manfred
7
Krohmer, Harley
7
Olson, Jerry C.
7
Peter, Jerome Paul
7
Schultz, Don E.
7
Smith, N. Craig
7
Tadajewski, Mark
7
Voeth, Markus
7
Wensley, Robin
7
more ...
less ...
Institution
All
Pearson Studium
2
Conference on Marketing and Business Strategies for Central and Eastern Europe <12, 2004, Wien>
1
DePaul University / College of Commerce
1
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
1
Pearson Deutschland GmbH
1
Published in...
All
Legends in marketing
11
wi - Wirtschaft
3
AMS review : official publication of the Academy of Marketing Science
2
Journal of the Academy of Marketing Science
2
Pearson one series
2
wi wirtschaft
2
Always learning
1
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
Handbook of relationship marketing
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of macromarketing
1
Journal of marketing
1
Journal of marketing theory and practice
1
Journal of marketing theory and practice : JMTP
1
Marketing theory
1
Pearson one
1
Prentice Hall marketing
1
Review of marketing research
1
The development of marketing theory and its philosophical underpinnings
1
wi / wirtschaft
1
more ...
less ...
Source
All
ECONIS (ZBW)
61
Showing
31
-
40
of
61
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
31
Mindful consumption : a customer-centric approach to sustainability
Sheth, Jagdish N.
;
Sethia, Nirmal K.
;
Srinivas, Shanthi
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
1
,
pp. 21-39
Persistent link: https://www.econbiz.de/10008909612
Saved in:
32
Legends in marketing : Jagdish N. Sheth
Sheth, Jagdish N.
-
2010
Persistent link: https://www.econbiz.de/10003925978
Saved in:
33
Internationales Marketing
Backhaus, Klaus
-
2010
-
6., überarb. Aufl.
Persistent link: https://www.econbiz.de/10014012898
Saved in:
34
Marketing management
Kotler, Philip
;
Keller, Kevin Lane
;
Brady, Mairead
; …
-
2009
-
1. publ., [european ed.]
Persistent link: https://www.econbiz.de/10003792025
Saved in:
35
Marketing management
Kotler, Philip
-
2009
-
13. ed., international ed.
Persistent link: https://www.econbiz.de/10003685526
Saved in:
36
Peter Drucker on marketing : an exploration of five tenets
Uslay, Can
;
Morgan, Robert
;
Sheth, Jagdish N.
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
1
,
pp. 47-60
Persistent link: https://www.econbiz.de/10003830107
Saved in:
37
Marketing management in China
Kotler, Philip
;
Keller, Kevin Lane
;
Lu, Taihong
-
2009
Persistent link: https://www.econbiz.de/10014277193
Saved in:
38
A framework for marketing management
Kotler, Philip
;
Keller, Kevin Lane
-
2009
-
4. ed., internat. ed.
Persistent link: https://www.econbiz.de/10013477003
Saved in:
39
Strategic marketing for nonprofit organizations
Andreasen, Alan R.
;
Kotler, Philip
-
2008
-
7. ed., [Pearson internat. ed.]
Persistent link: https://www.econbiz.de/10003651911
Saved in:
40
Broadening the concept of marketing
Kotler, Philip
;
Levy, Sidney J.
-
2008
Persistent link: https://www.econbiz.de/10003609467
Saved in:
First
Prev
1
2
3
4
5
6
7
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->