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person:"Kotler, Philip"
~person:"Kitchen, Philip J."
~person:"Varadarajan, Rajan"
~subject:"Marketingmanagement"
~subject:"Strategische Allianz"
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Marketing management
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Kotler, Philip
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82
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64
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62
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46
Sheth, Jagdish N.
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O'Cass, Aron
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ECONIS (ZBW)
138
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61
Principles of marketing
Kotler, Philip
;
Armstrong, Gary
-
2012
-
14. ed., global. ed.
Persistent link: https://www.econbiz.de/10013481965
Saved in:
62
Design thinking, demarketing and behavioral economics : fostering interdisciplinary growth in social marketing
Lefebvre, R. Craig
;
Kotler, Philip
- In:
The SAGE handbook of social marketing
,
(pp. 80-94)
.
2011
Persistent link: https://www.econbiz.de/10009380705
Saved in:
63
Philip Kotler's contributions to marketing theory and practice
Kotler, Philip
-
2011
Persistent link: https://www.econbiz.de/10009270388
Saved in:
64
Grundlagen des Marketing
Kotler, Philip
;
Armstrong, Gary
;
Wong, Veronica
; …
-
2011
-
5., aktualisierte Aufl.
Persistent link: https://www.econbiz.de/10008657112
Saved in:
65
Marketing management and strategy
Hunt, Shelby D.
-
2011
Persistent link: https://www.econbiz.de/10008937576
Saved in:
66
Marketing strategy : discerning the relative influence of product and firm characteristics
Varadarajan, Rajan
- In:
AMS review : official publication of the Academy of …
1
(
2011
)
1
,
pp. 32-43
Persistent link: https://www.econbiz.de/10009679353
Saved in:
67
Principles of marketing
Kotler, Philip
;
Armstrong, Gary
-
2010
-
13. ed.
Persistent link: https://www.econbiz.de/10003776958
Saved in:
68
Programmatic, programmatically non-programmatic and beyond : reflections on the role of collaboration, serendipity and strategic windows in my research pursuits
Varadarajan, Rajan
- In:
Journal of strategic marketing
18
(
2010
)
2
,
pp. 89-102
Persistent link: https://www.econbiz.de/10003978342
Saved in:
69
Strategic marketing and marketing strategy : domain, definition, fundamental issues and foundational premises
Varadarajan, Rajan
- In:
Journal of the Academy of Marketing Science
38
(
2010
)
2
,
pp. 119-140
Persistent link: https://www.econbiz.de/10003980363
Saved in:
70
Integrated strategic partnerships between business and not-for-profit organisations: a case study from New Zealand
Palakshappa, Nitha
;
Bulmer, Sandy
;
Eweje, Gabriel
; …
- In:
Journal of marketing communications
16
(
2010
)
4
,
pp. 255-268
Persistent link: https://www.econbiz.de/10008651834
Saved in:
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