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person:"Kumar, V."
~person:"Keiningham, Timothy"
~subject:"Kundenzufriedenheit"
~subject:"Performance-Messung"
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Search: subject_exact:"Customer orientation"
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Kundenzufriedenheit
Performance-Messung
Beziehungsmarketing
97
Relationship marketing
97
Consumer behaviour
35
Konsumentenverhalten
35
Kundenwert
35
Customer value
31
Customer satisfaction
18
Marketing management
16
Marketingmanagement
16
Kundenmanagement
10
Customer integration
9
Kundenintegration
9
Measurement
9
Messung
9
USA
9
United States
9
Dienstleistungsqualität
8
Marketing theory
8
Marketingtheorie
8
Service quality
8
Firm performance
7
Satisfaction
7
Theorie
7
Theory
7
Unternehmenserfolg
7
customer lifetime value
7
Einzelhandel
6
Lieferantenmanagement
6
Performance measurement
6
Retail trade
6
Supplier relationship management
6
customer engagement
6
B-to-B-Marketing
5
Business-to-business marketing
5
Customer engagement
5
Market research
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Marktforschung
5
Beziehungsmanagement
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English
23
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Kumar, V.
Keiningham, Timothy
Han, Heesup
33
Homburg, Christian
23
Svensson, Göran
21
Mattila, Anna S.
20
Prentice, Catherine
19
Gil Saura, Irene
16
Aksoy, Lerzan
14
Hyun, Sunghyup Sean
14
Mittal, Vikas
14
Gustafsson, Anders
13
Usman, Osly
13
Wong, IpKin Anthony
13
Bilgihan, Anil
12
Kim, Wansoo
12
Klaus, Philipp
12
Stock-Homburg, Ruth
12
Balaji, M. S.
11
Evanschitzky, Heiner
11
Loureiro, Sandra Maria Correia
11
Quach, Sara
11
Rather, Raouf Ahmad
11
Wieseke, Jan
11
Bang, Nguyen
10
Barnes, Donald C.
10
Blut, Markus
10
Bruhn, Manfred
10
McColl-Kennedy, Janet R.
10
Ringle, Christian M.
10
Töpfer, Armin
10
Van Vaerenbergh, Yves
10
Verhoef, Peter C.
10
Casidy, Riza
9
Grégoire, Yany
9
Izogo, Ernest Emeka
9
Jang, Soocheong
9
Khan, Imran
9
Larivière, Bart
9
Park, Jungkun
9
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Journal of marketing
4
Journal of the Academy of Marketing Science
4
Journal of marketing research : JMR
2
Journal of service management
2
Customer engagement marketing
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Handbook of marketing and finance
1
Handbook of research on customer equity in marketing
1
Journal of creating value
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of retailing and consumer services
1
Journal of service research
1
Journal of service research : JSR
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
The journal of services marketing
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ECONIS (ZBW)
23
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1
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10
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23
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date (oldest first)
1
Understanding segment-specific key drivers to guide strategy : the impact of value on key drivers of relative satisfaction
Perkins-Munn, Tiffany
;
Evans, Heather
;
Buoye, Alexander
; …
- In:
Journal of creating value
8
(
2022
)
2
,
pp. 284-305
Persistent link: https://www.econbiz.de/10014581509
Saved in:
2
Turning complaining customers into loyal customers: moderators of the complaint handling-customer loyalty relationship
Morgeson, Forrest V., III.
;
Hult, G. Tomas M.
;
Mithas, Sunil
- In:
Journal of marketing
84
(
2020
)
5
,
pp. 79-99
Persistent link: https://www.econbiz.de/10012271494
Saved in:
3
Moving the customer experience field forward : introducing the touchpoints, context, qualities (TCQ) nomenclature
De Keyser, Arne
;
Verleye, Katrien
;
Lemon, Katherine N.
; …
- In:
Journal of service research
23
(
2020
)
4
,
pp. 433-455
Persistent link: https://www.econbiz.de/10012391607
Saved in:
4
The practitioners' path to customer loyalty : memorable experiences or frictionless experiences?
Williams, Luke
;
Buoye, Alexander
;
Keiningham, Timothy
; …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012305912
Saved in:
5
Customer engagement marketing
Pansari, Anita
;
Kumar, V.
- In:
Customer engagement marketing
,
(pp. 1-27)
.
2018
Persistent link: https://www.econbiz.de/10011739810
Saved in:
6
Unlocking the power of marketing : understanding the links between customer mindset metrics, behavior, and profitability
Petersen, J. Andrew
;
Kumar, V.
;
Polo-Redondo, Yolanda
; …
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
5
,
pp. 813-836
Persistent link: https://www.econbiz.de/10011924769
Saved in:
7
Customer engagement : the construct, antecedents, and consequences
Pansari, Anita
;
Kumar, V.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 294-311
Persistent link: https://www.econbiz.de/10011684964
Saved in:
8
Do loyal customers really pay more for services?
Umashankar, Nita
;
Bhagwat, Yashoda
;
Kumar, V.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
6
,
pp. 807-826
Persistent link: https://www.econbiz.de/10011779520
Saved in:
9
Assessing the impact of customer concentration on initial public offering and balance sheet-based outcomes
Saboo, Alok R.
;
Kumar, V.
;
Anand, Ankit
- In:
Journal of marketing
81
(
2017
)
6
,
pp. 42-61
Persistent link: https://www.econbiz.de/10011776890
Saved in:
10
The interplay of customer experience and commitment
Keiningham, Timothy
;
Ball, Joan
;
Benoit, Sabine
;
Bruce, …
- In:
The journal of services marketing
31
(
2017
)
2
,
pp. 148-160
Persistent link: https://www.econbiz.de/10011654644
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