//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
person:"Kumar, V."
~subject:"B-to-B-Marketing"
~subject:"Kundenzufriedenheit"
~subject:"Performance-Messung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Customer orientation"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
B-to-B-Marketing
Kundenzufriedenheit
Performance-Messung
Beziehungsmarketing
80
Relationship marketing
80
Kundenwert
32
Customer value
28
Consumer behaviour
24
Konsumentenverhalten
24
Marketing management
15
Marketingmanagement
15
Kundenmanagement
10
Customer integration
9
Kundenintegration
9
Measurement
9
Messung
9
Marketing theory
8
Marketingtheorie
8
USA
8
United States
8
Customer satisfaction
7
Firm performance
7
Theorie
7
Theory
7
Unternehmenserfolg
7
customer lifetime value
7
Einzelhandel
6
Performance measurement
6
Retail trade
6
customer engagement
6
Business-to-business marketing
5
Customer engagement
5
Lieferantenmanagement
5
Market research
5
Marktforschung
5
Supplier relationship management
5
Beziehungsmanagement
4
Brand image
4
Dienstleistungsqualität
4
Markenimage
4
more ...
less ...
Online availability
All
Undetermined
6
Type of publication
All
Article
15
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
12
Aufsatz in Zeitschrift
12
Aufsatz im Buch
3
Book section
3
Festschrift
1
Language
All
English
16
Author
All
Kumar, V.
Han, Heesup
33
Homburg, Christian
26
Svensson, Göran
24
Mattila, Anna S.
20
Gil Saura, Irene
19
Prentice, Catherine
19
Mittal, Vikas
16
Aksoy, Lerzan
14
Hyun, Sunghyup Sean
14
Casidy, Riza
13
Gustafsson, Anders
13
Usman, Osly
13
Wong, IpKin Anthony
13
Balaji, M. S.
12
Bilgihan, Anil
12
Evanschitzky, Heiner
12
Kim, Wansoo
12
Klaus, Philipp
12
Kleinaltenkamp, Michael
12
Stock-Homburg, Ruth
12
Wieseke, Jan
12
Keiningham, Timothy
11
Loureiro, Sandra Maria Correia
11
McColl-Kennedy, Janet R.
11
Quach, Sara
11
Rather, Raouf Ahmad
11
Bang, Nguyen
10
Barnes, Donald C.
10
Blut, Markus
10
Bruhn, Manfred
10
Grégoire, Yany
10
Hollebeek, Linda D.
10
Itani, Omar S.
10
Krafft, Manfred
10
Ringle, Christian M.
10
Roberts-Lombard, Mornay
10
Töpfer, Armin
10
Van Vaerenbergh, Yves
10
Verhoef, Peter C.
10
more ...
less ...
Published in...
All
Journal of the Academy of Marketing Science
4
Journal of marketing
3
Journal of marketing research : JMR
2
Customer engagement marketing
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Handbook of business-to-business marketing
1
Handbook of marketing and finance
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Legends in marketing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
more ...
less ...
Source
All
ECONIS (ZBW)
16
Showing
1
-
10
of
16
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Customer engagement marketing
Pansari, Anita
;
Kumar, V.
- In:
Customer engagement marketing
,
(pp. 1-27)
.
2018
Persistent link: https://www.econbiz.de/10011739810
Saved in:
2
The relative influence of economic and relational direct marketing communications on buying behavior in business-to-business markets
Kim, Kihyun Hannah
;
Kumar, V.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 48-68
Persistent link: https://www.econbiz.de/10011819643
Saved in:
3
Unlocking the power of marketing : understanding the links between customer mindset metrics, behavior, and profitability
Petersen, J. Andrew
;
Kumar, V.
;
Polo-Redondo, Yolanda
; …
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
5
,
pp. 813-836
Persistent link: https://www.econbiz.de/10011924769
Saved in:
4
Customer engagement : the construct, antecedents, and consequences
Pansari, Anita
;
Kumar, V.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 294-311
Persistent link: https://www.econbiz.de/10011684964
Saved in:
5
Do loyal customers really pay more for services?
Umashankar, Nita
;
Bhagwat, Yashoda
;
Kumar, V.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
6
,
pp. 807-826
Persistent link: https://www.econbiz.de/10011779520
Saved in:
6
Assessing the impact of customer concentration on initial public offering and balance sheet-based outcomes
Saboo, Alok R.
;
Kumar, V.
;
Anand, Ankit
- In:
Journal of marketing
81
(
2017
)
6
,
pp. 42-61
Persistent link: https://www.econbiz.de/10011776890
Saved in:
7
Regaining "lost" customers : the predictive power of first-lifetime behavior, the reason for defection, and the nature of the win-back offer
Kumar, V.
;
Bhagwat, Yashoda
;
Zhang, Xi Alan
- In:
Journal of marketing
79
(
2015
)
4
,
pp. 34-55
Persistent link: https://www.econbiz.de/10011304639
Saved in:
8
Assessing the influence of economic and customer experience factors on service purchase behaviors
Kumar, V.
;
Umashankar, Nita
;
Kim, Kihyun Hannah
; …
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
5
,
pp. 673-692
Persistent link: https://www.econbiz.de/10010468408
Saved in:
9
Measuring and managing a salesperson's future value to the firm
Kumar, V.
;
Sunder, Sarang
;
Leone, Robert P.
- In:
Journal of marketing research : JMR
51
(
2014
)
5
,
pp. 591-608
Persistent link: https://www.econbiz.de/10010489702
Saved in:
10
Measuring customer profitability in complex environments : an interdisciplinary contingency framework
Holm, Morten
;
Kumar, V.
;
Rohde, Carsten
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
3
,
pp. 387-401
Persistent link: https://www.econbiz.de/10009548616
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->