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person:"Olsen, G. Douglas"
~person:"Chandra, Ambarish"
~person:"Heiser, Robert S."
~type_genre:"Article in journal"
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Print advertising
7
Printwerbung
7
Advertising effects
4
Werbewirkung
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Advertising planning
2
Creativity
2
Kreativität
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Article in journal
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English
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Olsen, G. Douglas
Chandra, Ambarish
Heiser, Robert S.
Reid, Leonard N.
6
Phillips, Barbara J.
4
Sonnac, Nathalie
4
Torres, Ivonne M.
4
Zotos, Yorgos
4
Carlson, Les
3
Chattopadhyay, Tuhin
3
Depken, Craig A.
3
Dewenter, Ralf
3
Gabszewicz, Jean Jaskold
3
King, Karen Whitehill
3
Laroche, Michel
3
McQuarrie, Edward F.
3
Neijens, Peter C.
3
Pracejus, John W.
3
Richard, Marie-Odile
3
Sierra, Jeremy J.
3
Smith, Ken
3
Sridhar, Shrihari
3
Baccarella, Christian V.
2
Bartikowski, Boris
2
Beerli-Palacio, Asunción
2
Chowdhury, Rafi M. M. I.
2
Dahlén, Micael
2
Dixon, Karen
2
Djafarova, Elmira
2
Flath, David
2
Gierl, Heribert
2
Gram, Malene
2
Hopkins, Christopher D.
2
Hunt, James B.
2
Kaiser, Ulrich
2
Kalliny, Morris
2
King, Charles
2
Kranenburg, Hans L. van
2
Laussel, Didier
2
Lepkowska-White, Elzbieta
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Journal of advertising : official publication of the American Academy of Advertising
2
Journal of business research : JBR
2
Journal of promotion management : JPM
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
The journal of industrial economics
1
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ECONIS (ZBW)
7
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1
Targeted advertising in magazine markets and the advent of the Internet
Chandra, Ambarish
;
Kaiser, Ulrich
- In:
Management science : journal of the Institute for …
60
(
2014
)
7
,
pp. 1829-1843
Persistent link: https://www.econbiz.de/10010399427
Saved in:
2
Text message copy in print ads : a shrewd communicative strategy?
Sierra, Jeremy J.
;
Heiser, Robert S.
;
Torres, Ivonne M.
- In:
Journal of promotion management : JPM
18
(
2012
)
1
,
pp. 119-143
Persistent link: https://www.econbiz.de/10009535751
Saved in:
3
Print advertising : white space
Olsen, G. Douglas
;
Pracejus, John W.
;
O'Guinn, Thomas C.
- In:
Journal of business research : JBR
65
(
2012
)
6
,
pp. 855-860
Persistent link: https://www.econbiz.de/10009552436
Saved in:
4
How many pictures should your print ad have?
Chowdhury, Rafi M. M. I.
;
Olsen, G. Douglas
;
Pracejus, …
- In:
Journal of business research : JBR
64
(
2011
)
1
,
pp. 3-6
Persistent link: https://www.econbiz.de/10008806371
Saved in:
5
Targeted advertising : the role of subscriber characteristics in media markets
Chandra, Ambarish
- In:
The journal of industrial economics
57
(
2009
)
1
,
pp. 58-84
Persistent link: https://www.econbiz.de/10003814871
Saved in:
6
Creativity via cartoon spokespeople in print ads : capitalizing on the distinctiveness effect
Heiser, Robert S.
;
Sierra, Jeremy J.
;
Torres, Ivonne M.
- In:
Journal of advertising : official publication of the …
37
(
2008
)
4
,
pp. 75-84
Persistent link: https://www.econbiz.de/10003808341
Saved in:
7
Affective responses to images in print advertising : affect integration in a simultaneous presentation context
Chowdhury, Rafi M. M. I.
;
Olsen, G. Douglas
;
Pracejus, …
- In:
Journal of advertising : official publication of the …
37
(
2008
)
3
,
pp. 7-18
Persistent link: https://www.econbiz.de/10003766359
Saved in:
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