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person:"Peters, Theo"
~person:"Bagozzi, Richard P."
~person:"Scheier, Christian"
~person:"Senior, Carl"
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Search: subject_exact:"Neurobiologie"
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Neurowissenschaften
27
Neuroscience
26
Cognition
9
Kognition
9
Leadership
7
Personalführung
7
Consumer behaviour
6
Führung
6
Konsumentenverhalten
6
Neuroökonomik
6
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5
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5
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5
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neuroscience
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organizational behavior
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2007-2014
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Advertising
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English
18
German
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Peters, Theo
Bagozzi, Richard P.
Scheier, Christian
Senior, Carl
Kenning, Peter
14
Plassmann, Hilke
13
Riedl, René
13
Davis, Fred D.
10
Hubert, Anita Mirja
10
Waldman, David A.
10
Lee, Nick
9
Balthazard, Pierre A.
8
Cerf, Moran
8
Dimoka, Angelika
8
Reimann, Martin
8
Becker, William J.
7
Ghadiri, Argang
7
Cropanzano, Russell
6
Gutjahr, Gert
6
Hubert, Marco
6
Häusel, Hans-Georg
6
Lindebaum, Dirk
6
Léger, Pierre-Majorique
6
Smidts, Ale
6
Vom Brocke, Jan
6
Weber, Bernd
6
Karmarkar, Uma R.
5
Randolph, Adriane B.
5
Sanfey, Alan G.
5
Sánchez-Fernández, Juan
5
Verbeke, Willem J. M. I.
5
Zak, Paul J.
5
Bechara, Antoine
4
Boksem, Maarten A. S.
4
Borawska, Anna
4
Boyatzis, Richard E.
4
Butler, Michael J. R.
4
Cavanaugh, J. Michael
4
Giapponi, Catherine C.
4
Golden, Timothy D.
4
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SpringerLink / Bücher
3
Journal of management : JOM
2
Management for Professionals
2
The leadership quarterly : LQ ; an international journal of political, social and behavioral science
2
AMS review : official publication of the Academy of Marketing Science
1
Annals of the New York Academy of Sciences
1
Darwin meets Business : evolutionäre und bionische Lösungen für die Wirtschaft
1
Der Markt : international journal of marketing
1
Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
1
International journal of management reviews : IJMR
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of marketing management : MM
1
Journal of the Academy of Marketing Science
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Neuromarketing : Erkenntnisse der Hirnforschung für Markenführung, Werbung und Verkauf
1
Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
1
Organizational research methods : ORM
1
The Oxford handbook of positive organizational scholarship
1
The social cognitive neuroscience of organizations
1
Verantwortliches Wirtschaften : Nachhaltigkeit in der Betriebswirtschaftslehre
1
Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung
1
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ECONIS (ZBW)
27
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1
Philosophical foundations of neuroscience in organizational research : functional and nonfunctional approaches
Bagozzi, Richard P.
;
Lee, Nick
- In:
Organizational research methods : ORM
22
(
2019
)
1
,
pp. 299-331
Persistent link: https://www.econbiz.de/10012005410
Saved in:
2
Three systems underpinning marketing behavior
Bagozzi, Richard P.
- In:
AMS review : official publication of the Academy of …
8
(
2018
)
1/2
,
pp. 23-29
Persistent link: https://www.econbiz.de/10011919217
Saved in:
3
Uncovering the WHY of consumer behavior : from neuroscience to implementation
Strelow, Enrique
;
Scheier, Christian
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
35
(
2018
)
1
,
pp. 102-108
Persistent link: https://www.econbiz.de/10011965191
Saved in:
4
Social consumer neuroscience : neurophysiological measures of advertising effectiveness in a social context
Pozharliev, Rumen
;
Verbeke, Willem J. M. I.
;
Bagozzi, …
- In:
Journal of advertising : official publication of the …
46
(
2017
)
3
,
pp. 351-362
Persistent link: https://www.econbiz.de/10011744280
Saved in:
5
This is your brain on neuromarketing : reflections on a decade of research
Lee, Nick
;
Brandes, Leif
;
Chamberlain, Laura
;
Senior, Carl
- In:
Journal of marketing management : MM
33
(
2017
)
11/12
,
pp. 878-892
Persistent link: https://www.econbiz.de/10011753460
Saved in:
6
How organizational cognitive neuroscience can deepen understanding of managerial decision-making : a review of the recent literature and future directions
Butler, Michael J. R.
;
O'Broin, Holly L. R.
;
Lee, Nick
; …
- In:
International journal of management reviews : IJMR
18
(
2016
)
4
,
pp. 542-559
Persistent link: https://www.econbiz.de/10011667454
Saved in:
7
Die Neuro-Logik erfolgreicher Markenkommunikation
Scheier, Christian
;
Held, Dirk
- In:
Neuromarketing : Erkenntnisse der Hirnforschung für …
,
(pp. 77-114)
.
2014
Persistent link: https://www.econbiz.de/10010341966
Saved in:
8
Neuroleadership : Personalführung nach neurowissenschaftlichen Grundbedürfnissen
Ghadiri, Argang
;
Peters, Theo
- In:
Verantwortliches Wirtschaften : Nachhaltigkeit in der …
,
(pp. 633-643)
.
2014
Persistent link: https://www.econbiz.de/10010414432
Saved in:
9
Theory of mind and empathic explanations of Machiavellianism : a neuroscience perspective
Bagozzi, Richard P.
;
Verbeke, Willem J. M. I.
; …
- In:
Journal of management : JOM
39
(
2013
)
7
,
pp. 1760-1798
Persistent link: https://www.econbiz.de/10010199969
Saved in:
10
Neuroleadership - Grundlagen, Konzepte, Beispiele : Erkenntnisse der Neurowissenschaften für die Mitarbeiterführung
Peters, Theo
;
Ghadiri, Argang
-
2013
-
2. Auflage
Persistent link: https://www.econbiz.de/10010251764
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