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person:"Schwarz, Torsten"
~accessRights:"restricted"
~person:"Loureiro, Sandra Maria Correia"
~person:"Okazaki, Shintaro"
~subject:"Konsumentenverhalten"
~subject:"Online-Marketing"
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Search: subject_exact:"Web-Marketing"
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Konsumentenverhalten
Online-Marketing
Internet marketing
15
Social Web
13
Social web
13
Brand management
8
Markenführung
8
Beziehungsmarketing
7
Relationship marketing
7
Consumer behaviour
6
Viral marketing
5
Virales Marketing
5
Instagram
4
Advertising effects
3
Brand image
3
Markenimage
3
Public relations
3
Werbewirkung
3
social media
3
Öffentlichkeitsarbeit
3
Advertising
2
Brand
2
Customer engagement
2
Customer integration
2
Facebook
2
Kundenintegration
2
Markenartikel
2
Marketing management
2
Marketingmanagement
2
Social media
2
Social network
2
Soziales Netzwerk
2
Target group
2
Werbung
2
Zielgruppe
2
electronic word-of-mouth
2
5G
1
Adaptivity
1
Betriebliche Wertschöpfung
1
Brand advocacy
1
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Article
13
Book / Working Paper
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13
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13
Aufsatz im Buch
1
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1
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1
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1
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English
15
Author
All
Schwarz, Torsten
Loureiro, Sandra Maria Correia
Okazaki, Shintaro
Kreutzer, Ralf T.
31
Dwivedi, Yogesh Kumar
20
Law, Chun Hung Roberts
16
Hudders, Liselot
13
Rita, Paulo
13
Bigné Alcañiz, J. Enrique
12
Harrigan, Paul
12
Ko, Eunju
12
Kumar, Vikas
11
Ozuem, Wilson
11
Rana, Nripendra P.
11
Thaichon, Park
11
Filieri, Raffaele
10
Lammenett, Erwin
10
Martínez-López, Francisco J.
10
Okumus, Fevzi
10
Pauwels, Koen
10
Quach, Sara
10
Choi, Yung Kyun
9
Hollebeek, Linda D.
9
Kannan, P. K.
9
Pelsmacker, Patrick de
9
Qiu, Liangfei
9
Ratten, Vanessa
9
Schultz, Carsten D.
9
Tucker, Catherine
9
Wu, Luorong
9
Akram, Umair
8
Decarolis, Francesco
8
Fan, Weiguo
8
Grewal, Dhruv
8
Hinson, Robert
8
Jerath, Kinshuk
8
Karjaluoto, Heikki
8
Kumar, Subodha
8
Mariani, Marcello M.
8
Olbrich, Rainer
8
Rahman, Zillur
8
Richard, Marie-Odile
8
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Journal of promotion management : innovations in planning and applied research
4
International journal of internet marketing and advertising : IJIMA
2
Journal of business research : JBR
2
European Advertising Academy
1
International journal of consumer studies
1
Journal of hospitality marketing & management
1
Journal of marketing communications
1
Journal of promotion management : JPM
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
1
SpringerLink / Bücher
1
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ECONIS (ZBW)
15
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1
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10
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15
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date (oldest first)
1
I am feeling so good! : motivations for interacting in online brand communities
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
Saved in:
2
In the eye of the (fire)storm: better safe or sorry? : Crisis communication strategies for managing virality of online negative brand-related content
Langaro, Daniela
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of marketing communications
30
(
2024
)
3
,
pp. 301-317
Persistent link: https://www.econbiz.de/10014529297
Saved in:
3
5G mobile targeting ads
Okazaki, Shintaro
;
Peng, Yue
- In:
Media and change management : creating a path for new …
,
(pp. 479-489)
.
2022
Persistent link: https://www.econbiz.de/10013167461
Saved in:
4
Masstige strategies on social media : the influence on sentiments and attitude toward the brand
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1113-1126
Persistent link: https://www.econbiz.de/10013328245
Saved in:
5
Sneaking the dark side of brand engagement into Instagram : the dual theory of passion
Okazaki, Shintaro
;
Schuberth, Florian
;
Tagashira, Takumi
; …
- In:
Journal of business research : JBR
130
(
2021
),
pp. 493-505
Persistent link: https://www.econbiz.de/10012544865
Saved in:
6
Special issue on: strategic use of social media as a marketing tool
Athanasopoulou, Pinelopi
(
ed.
); …
-
2021
Persistent link: https://www.econbiz.de/10012670649
Saved in:
7
The effectiveness of e-word-of-mouth communication about smartphones purchase intention : digital influencer
Rosário, João Ferreira do
;
Loureiro, Sandra Maria Correia
- In:
International journal of internet marketing and …
15
(
2021
)
4
,
pp. 429-449
Persistent link: https://www.econbiz.de/10012670680
Saved in:
8
Exploring digital corporate social responsibility communications on Twitter
Okazaki, Shintaro
;
Plangger, Kirk
;
West, Douglas C.
; …
- In:
Journal of business research : JBR
117
(
2020
),
pp. 675-682
Persistent link: https://www.econbiz.de/10012288091
Saved in:
9
Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of hospitality marketing & management
28
(
2019
)
2
,
pp. 147-171
Persistent link: https://www.econbiz.de/10012176591
Saved in:
10
Analysing consumer-brand engagement through appreciative listening on social network platforms
Pina, Lídia Silveira
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 304-313
Persistent link: https://www.econbiz.de/10012179025
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