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person:"Skiera, Bernd"
~person:"Bauer, Hans H."
~person:"Ko, Eunju"
~person:"Petersen, J. Andrew"
~person:"Rajagopal"
~subject:"Marketing management"
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Search: subject_exact:"Customer equity"
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Marketing management
Customer value
56
Kundenwert
56
Beziehungsmarketing
30
Relationship marketing
30
Consumer behaviour
14
Konsumentenverhalten
14
Marketingmanagement
11
Theorie
11
Theory
11
Brand management
7
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7
Customer equity
6
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6
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5
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Luxury goods
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Luxusgüter
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Performance-Messung
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Customer analysis
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9
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Skiera, Bernd
Bauer, Hans H.
Ko, Eunju
Petersen, J. Andrew
Rajagopal
Kumar, V.
7
Gupta, Sunil
6
Eggert, Andreas
4
Mela, Carl F.
4
Ahearne, Michael
3
Kim, Kyung Hoon
3
Lehmann, Donald R.
3
Manning, Gerald L.
3
Reece, Barry L.
3
Ulaga, Wolfgang
3
Akter, Shahriar
2
Bahreinizad, Manizheh
2
Bates, Ken
2
Blasco-López, Ma Francisca
2
Burton, Jamie
2
Dawar, Niraj
2
Elgeti, Laura
2
Esmaeilpour, Majid
2
Frambach, Ruud T.
2
Gleaves, Robin
2
Haas, Alexander
2
Hammerschmidt, Maik
2
Hanssens, Dominique M.
2
Kim, Sang Jin
2
Kitshoff, Jan
2
Kleinaltenkamp, Michael
2
Leone, Robert P.
2
Moradi, Kianoosh
2
Neslin, Scott A.
2
O'Cass, Aron
2
Pepels, Werner
2
Piercy, Nigel
2
Rust, Roland T.
2
Ryals, Lynette
2
Schneider, Nadine C.
2
Stuart, Jennifer Ames
2
Sun, Yang
2
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of business research : JBR
2
Handbook of research on customer equity in marketing
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Yearbook of marketing and consumer research
1
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ECONIS (ZBW)
11
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1
Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon
;
Ko, Eunju
;
Kim, Sang Jin
;
Jiang, Qi
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
Saved in:
2
SNS marketing activities as a sustainable competitive advantage and traditional market equity
Wang, Huanzhang
;
Ko, Eunju
;
Woodside, Arch G.
;
Yu, Jihye
- In:
Journal of business research : JBR
130
(
2021
),
pp. 378-383
Persistent link: https://www.econbiz.de/10012544836
Saved in:
3
Influence of sustainable marketing activities on customer equity
Sun, Yang
;
Ko, Eunju
- In:
Journal of global scholars of marketing science : …
26
(
2016
)
3
,
pp. 270-283
Persistent link: https://www.econbiz.de/10011594183
Saved in:
4
Fashion collaboration effects on consumer response and customer equity in global luxury and SPA brand marketing
Kin, Kyulim
;
Ko, Eunju
;
Lee, Mi-ah
;
Mattila, Pekka
; …
- In:
Journal of global scholars of marketing science : …
24
(
2014
)
3
,
pp. 350-364
Persistent link: https://www.econbiz.de/10010408194
Saved in:
5
Leveraging product returns to maximize customer equity
Petersen, J. Andrew
;
Anderson, Eric T.
- In:
Handbook of research on customer equity in marketing
,
(pp. 160-177)
.
2015
Persistent link: https://www.econbiz.de/10010483488
Saved in:
6
Marketing mix and customer equity of SPA brands : cross-cultural perspectives
Lee, Chang Han
;
Ko, Eunju
;
Tikkanen, Henrikki
;
Phan, …
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2155-2163
Persistent link: https://www.econbiz.de/10010400096
Saved in:
7
Reversing the logic : the path to profitability through relationship marketing
Kumar, V.
;
Dalla Pozza, Ilaria
;
Petersen, J. Andrew
; …
- In:
Journal of interactive marketing : a quarterly …
23
(
2009
)
2
,
pp. 147-156
Persistent link: https://www.econbiz.de/10003847126
Saved in:
8
Der Wert der Mundpropaganda
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Harvard-Business-Manager : das Wissen der Besten
30
(
2008
)
2
,
pp. 56-66
Persistent link: https://www.econbiz.de/10003621371
Saved in:
9
How valuable is word of mouth? : identify the customers who bring in the most referrals ; then capitalize on that knowledge
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Harvard business review : HBR
85
(
2007
)
10
,
pp. 139-146
Persistent link: https://www.econbiz.de/10003550617
Saved in:
10
The customer lifetime value concept and its contribution to corporate valuation
Bauer, Hans H.
;
Hammerschmidt, Maik
;
Braehler, Matthias
- In:
Yearbook of marketing and consumer research
1
(
2003
),
pp. 47-67
Persistent link: https://www.econbiz.de/10001947646
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