//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
person:"Skiera, Bernd"
~person:"Bauer, Hans H."
~person:"Petersen, J. Andrew"
~person:"Rajagopal"
~subject:"Konsumentenverhalten"
~subject:"Marketing management"
~subject:"Unternehmensbewertung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Customer equity"
Narrow search
Delete all filters
| 7 applied filters
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
Marketing management
Unternehmensbewertung
Customer value
43
Kundenwert
43
Beziehungsmarketing
21
Relationship marketing
21
Theorie
11
Theory
11
Deutschland
6
Germany
6
Marketingmanagement
6
USA
6
United States
6
Consumer behaviour
5
Marketing
5
Shareholder Value
5
Shareholder value
5
Electronic Banking
4
Electronic banking
4
Performance measurement
4
Performance-Messung
4
Viral marketing
4
Virales Marketing
4
Customer analysis
3
Customer service
3
Firm valuation
3
Kundenanalyse
3
Kundenservice
3
Measurement
3
Messung
3
Personal banking
3
Privatkundengeschäft
3
Profitability
3
Rentabilität
3
Advertising effects
2
Automotive market
2
Bank
2
Bank marketing
2
Bankmarketing
2
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
12
Type of publication (narrower categories)
All
Article in journal
11
Aufsatz in Zeitschrift
11
Aufsatz im Buch
1
Book section
1
Language
All
English
8
German
4
Author
All
Skiera, Bernd
Bauer, Hans H.
Petersen, J. Andrew
Rajagopal
Kumar, V.
13
Ko, Eunju
10
Gupta, Sunil
6
Kim, Kyung Hoon
6
Kleinaltenkamp, Michael
5
Peppers, Don
5
Rogers, Martha
5
Ahn, Jiseon
4
Eggert, Andreas
4
Hollebeek, Linda D.
4
Kim, Sang Jin
4
Mela, Carl F.
4
Rust, Roland T.
4
Sesé, F. Javier
4
Ahearne, Michael
3
Akter, Shahriar
3
Bates, Ken
3
Cossío-Silva, Francisco-José
3
Dedeoğlu, Bekir Bora
3
Gallarza, Martina G.
3
Gil Saura, Irene
3
Heinonen, Kristina
3
Itani, Omar S.
3
Kim, Juran
3
Lehmann, Donald R.
3
Leone, Robert P.
3
Loane, Susan Stewart
3
Manning, Gerald L.
3
McColl-Kennedy, Janet R.
3
Mostafa Rasoolimanesh, S.
3
Neslin, Scott A.
3
O'Cass, Aron
3
Perdue, Richard R.
3
Prohl-Schwenke, Katharina
3
Rajagopal, Dr
3
Reece, Barry L.
3
Reinartz, Werner J.
3
Revilla Camacho, Maria Angeles
3
more ...
less ...
Published in...
All
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
2
Handbook of research on customer equity in marketing
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
International journal of management practice : IJMP
1
International journal of productivity and quality management : IJPQM
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing research : JMR
1
Marketing intelligence & planning
1
Yearbook of marketing and consumer research
1
more ...
less ...
Source
All
ECONIS (ZBW)
12
Showing
1
-
10
of
12
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Convergence of quality and productivity in start-up enterprises : analysis of divergent value perspectives
Rajagopal
;
Rajagopal, Ananya
- In:
International journal of productivity and quality …
40
(
2023
)
1
,
pp. 55-79
Persistent link: https://www.econbiz.de/10014364199
Saved in:
2
Impact of retailing technology during business shutdown
Rajagopal
- In:
Marketing intelligence & planning
40
(
2022
)
4
,
pp. 441-459
Persistent link: https://www.econbiz.de/10013393441
Saved in:
3
Perceived risk, product returns, and optimal resource allocation : evidence from a field experiment
Petersen, J. Andrew
;
Kumar, V.
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 268-285
Persistent link: https://www.econbiz.de/10010526553
Saved in:
4
Leveraging product returns to maximize customer equity
Petersen, J. Andrew
;
Anderson, Eric T.
- In:
Handbook of research on customer equity in marketing
,
(pp. 160-177)
.
2015
Persistent link: https://www.econbiz.de/10010483488
Saved in:
5
Überprüfung des Zusammenhangs zwischen Weiterempfehlungsbereitschaft und Kundenwert
Schmitt, Philipp
;
Meyer, Steffen
;
Skiera, Bernd
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
62
(
2010
)
1
,
pp. 30-59
Persistent link: https://www.econbiz.de/10003933965
Saved in:
6
Reversing the logic : the path to profitability through relationship marketing
Kumar, V.
;
Dalla Pozza, Ilaria
;
Petersen, J. Andrew
; …
- In:
Journal of interactive marketing : a quarterly …
23
(
2009
)
2
,
pp. 147-156
Persistent link: https://www.econbiz.de/10003847126
Saved in:
7
Der Wert der Mundpropaganda
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Harvard-Business-Manager : das Wissen der Besten
30
(
2008
)
2
,
pp. 56-66
Persistent link: https://www.econbiz.de/10003621371
Saved in:
8
Influence of brand name in variety seeking behaviour of consumers: an empirical analysis
Rajagopal
- In:
International journal of management practice : IJMP
2
(
2006/07
)
4
,
pp. 306-323
Persistent link: https://www.econbiz.de/10003446115
Saved in:
9
Unternehmensbewertung auf der Basis von Kundenlebenswerten
Wiesel, Thorsten
;
Skiera, Bernd
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
59
(
2007
)
6
,
pp. 706-731
Persistent link: https://www.econbiz.de/10003529713
Saved in:
10
How valuable is word of mouth? : identify the customers who bring in the most referrals ; then capitalize on that knowledge
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Harvard business review : HBR
85
(
2007
)
10
,
pp. 139-146
Persistent link: https://www.econbiz.de/10003550617
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->